“... To die, to sleep, To sleep, perchance to Dream; Aye there’s the rub...”
~Hamlet, William Shakespeare
Did it ever strike you as curious that right in the middle of his morbid musings on death, Hamlet seems distracted by a grilling preparation? With exuberant nonchalance, he exclaims: “Aye, there’s the rub!” It never made sense to us—that is, until we invented Trader Joe’s BBQ Rub and Seasoning with Coffee and Garlic. In an instant of enlightenment, we knew how a simple (yet amazing) mixture of spices could so easily...
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