Tulip Bulbs

January 30, 2017 in Category: What's New

With their straight stems, limited leaves, and showy blooms, tulips are one of the world’s favorite flowers. And because tulips are perennials that grow from bulbs, they are well suited for botanical magic. What kind of botanical magic, you ask? Behold, Trader Joe’s Tulip Bulbs. These are specially selected, long-life Tulips; imported from Holland, and planted in a hydroponic glass vase, which allows you to watch them grow. Through the clear vase, you can plainly see the dark-colored bulbs with their many strands of pale roots that shoot down under the water like delicate...

Pear & Persimmon Tarte

December 23, 2016 in Category: What's New

The persimmon’s warm, faintly cinnamon-flavored flesh is a delight when eaten fresh out of hand, but when cooked it becomes an otherworldly pleasure. Knowing persimmons are primarily available as an end-of-the-year treat, and also knowing that their prep can be a pain, we wanted to take advantage of their glowing goodness and feature them in a celebratory seasonal dessert, namely, Trader Joe’s Pear & Persimmon Tarte. The base of this tarte is formed with traditional Rugelach dough, made with wheat flour, rich butter and...

Soft Baked Drizzled Gingerbread Oat Bars

November 25, 2016 in Category: What's New

If a bear stumbles upon a gluten free gingerbread snack in the woods, and there’s no one around to witness the stumbling, did it really happen? We think you should ask the bear who adorns the package of Trader Joe’s Soft Baked Drizzled Gingerbread Oat Bars. Chances are, this bear will bear witness to the bear who is the bearer of these Bars that have just barely landed on our shelves. Bear in mind, the bear on the box may be biased; this appears to be a bear of great bearing, also bearing a couple of the aforementioned Bars. With all the incredibly sweet, high-impact treats on store shelves this time of year, Trader Joe’s Soft Baked Drizzled Gingerbread Oat Bars immediately stand out because of their...

Ode to Squash

September 26, 2016 in Category: Guides

The falling temperatures (in some areas of the country, anyway), the sunset-hued foliage, and of course, winter squash. We’ve espoused our preference for pumpkin time and again (you can check out some of our favorite pumpkin items in this month’s Flyer), but now we want to raise a fork to some of the pumpkin’s bulbous brethren...

Pumpkin Bread Mix

September 18, 2016 in Category: Radio Spots

Pumpkin Season is upon us, and that means your neighborhood Trader Joe’s is prodigiously packed with pumpkin, including one of the pumpkin products that started it all. We’re talking about Trader Joe’s Pumpkin Bread and Muffin Mix...

In-Shell Roasted Salted Peanuts

August 19, 2016 in Category: What's New

Take me out to the ball game! That’s easier sung than done, but still was accomplished by over 73 million Americans in 2015, alone. Presumably, it’s not just the game drawing so many of us in; it’s the food. And what snack is more synonymous with baseball than peanuts? For a while now, we’ve been chanting to our developers, “Buy us some peanuts...” Our song has not gone unanswered: Introducing Trader Joe’s In-Shell Roasted Salted Peanuts. These lovely legumes are...

Shooting Stars

June 17, 2016 in Category: What's New

Summertime is camping time. Some people wait all year long for those perfect weather conditions that make sleeping under the stars an attractive possibility. Really, there’s nothing quite like it... the crisp, clean air on your skin; the night-time sounds in your ears; and of course the shooting stars, visible as they dash across the sky. Nothing goes better with summertime camping than summertime snacking, and that’s one reason we created Trader Joe’s Shooting Stars. The other reason is...

Green Goods to Ring in Spring

March 14, 2016 in Category: Product Stories

Green means go. It’s what the grass is more of on the other side. Green is the eye of an envious monster… the power from a wind-whirled turbine. That close-cropped turf you putt on? A green. But here, teetering on the cusp of spring—nestled right up next to the Day of St. Patrick—what exactly do we mean by green? It’s simple: We’re talking green-colored goods. Every section of our store contains items with a green sheen: From seaweed snacks and spicy sauce to leafy greens and cold-pressed juice. From cheese with pesto and...