Treasure Hunt

June 19, 2017 in Category: Radio Spots

“Treasure Hunt” could be a new reality TV show, or the next in a swashbuckling archaeology anthology. Trader Joe’s is where grocery shopping is like a treasure hunt. You might not know what to expect, but you should expect the unexpexted...

Food & Beverages

June 18, 2017 in Category: Radio Spots

We’ve noticed that a lot of places selling groceries also sell a bunch of other stuff. Like lawn furniture, patio umbrellas, and T-shirts. We’re focused on what we do best – running grocery stores selling food and beverages...

What is a Trader Joe's?

May 15, 2017 in Category: Radio Spots

It seems that everyone who knows us has a different definition of Trader Joe’s – gourmet market, wine shop, cheese monger, value grocer, a place to encounter zany, Hawaiian-shirted folks… While it may sound like our customers can’t quite pinpoint who we are, the truth is, they’ve figured us out perfectly...

The Panel

May 15, 2017 in Category: Radio Spots

Our buyers travel the world in search of great food and drink, bringing their finds back to our Tasting Panel. And that’s where the work really begins. We don’t sell anything unless it passes our Tasting Panel – and we offer only what we feel is extraordinary...

No Comparison

April 03, 2017 in Category: Radio Spots

We’ve noticed that a lot of grocery stores have slogans proclaiming the lowest prices in town or prices that can’t be beat. Then we asked ourselves… what do you get for that?

We’d like to invite you to take the Trader Joe’s Product Value Comparison Challenge to find out for yourself.  Here’s all you have to do…

No Reservations

April 02, 2017 in Category: Radio Spots

Once upon a time, a man called to make dinner reservations at Trader Joe’s. Another time, a very nice woman wanted to book a safari with us.

Our company was named for our distinctive buying process: we search the world for outstanding quality foods and beverages at great prices. You might think of us as traders on the culinary seas...

The Spice of Life

March 12, 2017 in Category: Radio Spots

In Book Twelve of his Natural History, Pliny the Elder expressed astonishment at the rapid rise in popularity and price of a pungent seed –pepper. Once upon a time, ships sailed across the seas filled with peppercorns—and you’d pay dearly for a pinch...

A High Standard

January 29, 2017 in Category: Radio Spots

At Trader Joe’s we do things a little differently, and our customers hold us to a very high standard. Thank you for that, by the way. We work hard to live up to the high standard you’ve come to expect of us. We travel down the block and around the world to bring you unique, exciting, exotic products of the best quality – like Gyoza and Chicken Tikka Masala – as well as the basics like milk, eggs and butter.  And all at the very best prices every day.

Great Values the Trader Joe's Way

January 28, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts.