Dig In | Produce

Haricot Verts 2 lb Bag

November 20, 2015 in What's New

“Green Beans.” That’s the literal translation of the French, Haricot Verts (say: “ah-REE-koh VAIR”). What’s with the French? First of all, Paris is resplendent. Secondly, French Green Beans are a notable variety, longer and thinner than most other green beans, also with a slightly more intricate flavor profile. We think their elegant look and unique flavor make them perfect for the entertaining season that is upon us now, no? For such a time as...

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Radio - Murasaki Sweet Potatoes

October 19, 2015 in Radio Spots

When you think of sweet potatoes, you think bright orange, right? At Trader Joe’s, we’re all about upending expectations, and sweet potatoes are ripe for upending...

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Broccoli & Kale Slaw

September 28, 2015 in What's New

Kits are king. They contain everything you need to get something done. Sewing kit? Mend a sweater. Shaving kit? Shave your face. First Aid kit? Fix the cut you got from shaving your face. What about a Salad kit? How about: Eat a salad. We call our Broccoli & Kale Slaw a Complete Kit, because it has everything you’ll need to make a fresh, cruciferous salad. We’ve done the hard work for you, shredding broccoli stalks, kale and radicchio to create the crunchy slaw base. Our Kit also includes...

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Organic Butter Lettuce & Radicchio

July 27, 2015 in What's New

To have a cut, pre-washed bag of greens is a luxury that many cooks today might take for granted. Before such an invention, one had to chop the head, rinse the leaves, rinse them again (and maybe again), and then dry them using either the slow ‘air-dry’ technique, or far too many paper towels. So... let us give thanks for bagged lettuce—specifically Trader Joe’s Organic Butter Lettuce & Radicchio. We carry a variety of prepared lettuce blends, but this is one of our...

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A Fruitful Medley

July 20, 2015 in What's New

A medley often refers to a collection of unique songs, woven together to be performed as a single piece of music. It works because there’s something about each song that makes it a compliment to the others... related musical keys, similar rhythmic feels, etc. Apply the medley concept to food, and the same must ring true... there must be harmony among the various food components—resonance that somehow converts all the diverse elements into a single, melodious tune. The pleasing “melody” that comes together in Trader Joe’s Fruitful Medley is...

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Orange Flesh Honeydew Melon

July 01, 2015 in What's New

On the outside, the Orange Fleshed Honeydew looks like a typical honeydew melon. It’s round with smooth, pale-green skin. Slice it open and you’ll swear you’re about to enjoy a common cantaloupe, based on the orange flesh. The truth is, this melon is not one or the other—but a hybrid of the two. The curious appearance is enough to draw the attention of melon aficionados. The stupendous flavor is enough to entice just about anyone who seeks sweet, refreshing fruit. Often regarded as...

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Four-pound Box of Peaches or Nectarines

June 19, 2015 in What's New

Sometimes pre-packaging produce is just a sneaky ploy to get rid of the lesser pieces of fruit. Bags or boxes of ‘mostly good’ fruit are mixed in with one or two ‘bad apples’—those pieces no one would choose if they were offered loose. Trader Joe’s won’t touch this approach. We what do “touch,” are each and every Peach or Nectarine that makes it into one of our Four-pound Boxes. Actually, it’s our San Joaquin Valley supplier (in the business since 1948) who...

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Veggie Kabobs

June 10, 2015 in What's New

Veggie Kabobs are back! These are perfect for summertime barbecues. We’ve done all the cleaning, chopping and skewering for you. All you have to do is heat up the coals and away you grill. As with our past versions, these Kabobs are loaded with plump crimini mushrooms, tender zucchini, colorful and sweet bell peppers, yellow squash, and white onion. Each piece of vegetable is cut to be about the same size to help your Kabobs cook...

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Heavenly Villagio Marzano Tomatoes

April 29, 2015 in What's New

A popular legend says that after the king of Peru gifted a new tomato variety to the king of Naples in the late eighteenth century, it was planted near the base of Mt. Vesuvius in the rich volcanic soils of Villagio Marzano sul Sarno. These were the forerunners of today’s “San Marzano” tomatoes (supposedly), but it’s hard to know what’s really true—especially when one considers that Peru had no kingdom (or king!) two hundred years ago. That truth may be...

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