Organic Toasted Coconut Granola

February 22, 2017 in Category: What's New

“Gotta love crab. In the nick of time, too. I couldn’t take much more of those coconuts…”

~ Chuck Noland (Tom Hanks in Castaway)

Chuck Noland is the exception. Unless you remain stranded on a tropical island, it is probably more likely that you can’t get enough coconut. (And if you’re reading this, we’re assuming you’ve been rescued.) Landlubbers, like yourself, are typically fond of Trader Joe’s because of our comforting cache of coconut products that help fill your coconut fix. Our newest coconut product comes in the form of...

Organic Dry Black Beans

February 01, 2017 in Category: What's New

Dry beans can seem intimidating if you haven’t cooked with them before. While they definitely require more time investment than your super-handy canned beans, they are still fairly simple to prepare. The bonus? Dry beans are a ‘blank-slate,’ allowing you ultimate control of the flavor. Trader Joe’s Organic Black Beans are ready for your own black bean recipe. Or, if you’re a newcomer to the bean party, you can follow the recipe on our package. Essentially, the beans get a quick...

Organic Kabocha Squash

January 23, 2017 in Category: What's New

Trader Joe’s Pumpkin Season has gone, for now. While some may be glad for the pumpkin pause, for others, the end of our annual pumpkin-product parade results in a serious pumpkin-shaped void. If you’re having a hard time waiting for next fall, good news—we’re now selling Trader Joe’s Organic Kabocha Squash. The Kabocha squash (aka Japanese pumpkin) was introduced into Japanese cuisine from Cambodia in the mid-sixteenth century. Since then, this squash has become...

Organic Roasted Teriyaki Seaweed Snack (6-pack)

December 02, 2016 in Category: What's New

Seaweed grows in the ocean—not in fields on land—so the idea of “organic” seaweed may seem a little strange. What, then, makes Trader Joe’s Organic Roasted Teriyaki Seaweed Snack, “organic”? In farming conventional seaweed, farmers typically use food-grade acid to eliminate the presence of unwanted species growing on the underwater crop. Instead of using these chemicals, the South Korean farmers who grow the seaweed for our Organic Seaweed Snack use two natural methods to control pests. Seaweed is grown on ropes that are...

Oh My Guava!

November 23, 2016 in Category: What's New

OMG! is a popular exclamation in our culture. (By “culture,” we mean Trader Joe’s, and by “OMG” we mean, of course, Oh My Guava! tropical fruit and black tea beverage.) For us, it’s not just an exclamation—it’s a drink with an attractive and unique flavor profile. To make it, we gathered our guava purée from Colombia in South America. It’s fruit purée that’s certified organic and kosher by the proper authorities. It’s also certified DEE-licious, by us. The purée is blended with...

Halloween. Again. 2016.

October 16, 2016 in Category: Radio Spots

Halloween is just around the corner, and that means you’ll soon be faced with the dilemma of what to give your neighborhood ghosts and goblins for trick or treat.  

Unsweetened Organic Açaí Purée Packets

October 14, 2016 in Category: What's New

The açaí trend shows no signs of slowing down—and why should it? The complex and rich, tart-berry flavor of açaí, with its subtle hints of cacao, is refreshingly irresistible. As people look to eat healthier, on the go cafés and juiceries have devoted entire sections of their menus to energizing smoothies and filling breakfast bowls made with this brilliant berry of the Amazon. These menu offerings, however, are often packed with sugar, and always expensive. So we set out to find an appetizing yet affordable option for açaí, and came up with our Unsweetened Organic Açaí Purée Packets. Each package contains...

Organic Moroccan Mint Green Tea

October 12, 2016 in Category: What's New

Moroccan mint tea is not so much a drink as it is a ritual, a sign of hospitality, an event in which to partake. In Morocco, hosts, shop owners, and teahouses take great care in the process of brewing mint tea and serving it to anyone who walks through their doors. Tea is cleansed in boiling water before steeping with mint leaves and sugar added to yield a sweet, flavorful drink. Such great care yields spectacular tea. Tea that we, in turn, wanted you to experience. With Trader Joe’s Organic Moroccan Mint Tea, we’ve simplified a few of the accustomed brewing steps, delivering full flavor in...

Organic Mango Fruit Spread

September 28, 2016 in Category: What's New

We’ve had a lot of fun with Mango Season, adding real mango flavor to just about any kind of food we could think of. It’s been interesting experiencing the taste of mango in/on unexpected vehicles (Mango Joe Joe’s, anyone?), but when it comes down to it, fruits seem most favored when eaten raw and ripe, or else conveyed in one of the more common expressions, say, a fruit spread. That’s why we think our Organic Mango Fruit Spread will be enjoyed well beyond our Mango fest. It’s really simple, just...