Organic Roasted Teriyaki Seaweed Snack (6-pack)

December 02, 2016 in Category: What's New

Seaweed grows in the ocean—not in fields on land—so the idea of “organic” seaweed may seem a little strange. What, then, makes Trader Joe’s Organic Roasted Teriyaki Seaweed Snack, “organic”? In farming conventional seaweed, farmers typically use food-grade acid to eliminate the presence of unwanted species growing on the underwater crop. Instead of using these chemicals, the South Korean farmers who grow the seaweed for our Organic Seaweed Snack use two natural methods to control pests. Seaweed is grown on ropes that are...

Oh My Guava!

November 23, 2016 in Category: What's New

OMG! is a popular exclamation in our culture. (By “culture,” we mean Trader Joe’s, and by “OMG” we mean, of course, Oh My Guava! tropical fruit and black tea beverage.) For us, it’s not just an exclamation—it’s a drink with an attractive and unique flavor profile. To make it, we gathered our guava purée from Colombia in South America. It’s fruit purée that’s certified organic and kosher by the proper authorities. It’s also certified DEE-licious, by us. The purée is blended with...

Halloween. Again. 2016.

October 16, 2016 in Category: Radio Spots

Halloween is just around the corner, and that means you’ll soon be faced with the dilemma of what to give your neighborhood ghosts and goblins for trick or treat.  

Unsweetened Organic Açaí Purée Packets

October 14, 2016 in Category: What's New

The açaí trend shows no signs of slowing down—and why should it? The complex and rich, tart-berry flavor of açaí, with its subtle hints of cacao, is refreshingly irresistible. As people look to eat healthier, on the go cafés and juiceries have devoted entire sections of their menus to energizing smoothies and filling breakfast bowls made with this brilliant berry of the Amazon. These menu offerings, however, are often packed with sugar, and always expensive. So we set out to find an appetizing yet affordable option for açaí, and came up with our Unsweetened Organic Açaí Purée Packets. Each package contains...

Organic Moroccan Mint Green Tea

October 12, 2016 in Category: What's New

Moroccan mint tea is not so much a drink as it is a ritual, a sign of hospitality, an event in which to partake. In Morocco, hosts, shop owners, and teahouses take great care in the process of brewing mint tea and serving it to anyone who walks through their doors. Tea is cleansed in boiling water before steeping with mint leaves and sugar added to yield a sweet, flavorful drink. Such great care yields spectacular tea. Tea that we, in turn, wanted you to experience. With Trader Joe’s Organic Moroccan Mint Tea, we’ve simplified a few of the accustomed brewing steps, delivering full flavor in...

Organic Mango Fruit Spread

September 28, 2016 in Category: What's New

We’ve had a lot of fun with Mango Season, adding real mango flavor to just about any kind of food we could think of. It’s been interesting experiencing the taste of mango in/on unexpected vehicles (Mango Joe Joe’s, anyone?), but when it comes down to it, fruits seem most favored when eaten raw and ripe, or else conveyed in one of the more common expressions, say, a fruit spread. That’s why we think our Organic Mango Fruit Spread will be enjoyed well beyond our Mango fest. It’s really simple, just...

Organic Ginger Zinger

September 19, 2016 in Category: What's New

A zinger can be a witticism or striking remark. It can also be the perfect word to use for the name of our newest beverage creation: Trader Joe’s Organic Ginger Zinger. Bursting with ginger and lemon flavor, what other word comes to mind besides zing? We’ve dreamed up the perfect ratios of organic ginger juice and organic lemon juice concentrate to produce a refreshing, spicy, zingy beverage. Organic sugar has also been added to sweeten up that spicy zing a little bit—because you wouldn’t want to be stuck with a permanent pucker. If you like ginger beer and...

Organic Grass-Fed Uncured Beef Hot Dogs

September 07, 2016 in Category: What's New

Since we always take great care in choosing the ingredients that go into our products, it’s safe to assume that Trader Joe’s hot dogs are going to be better than the average tube-shaped meat. We wholeheartedly believe this to be the case. Now, we’re adding Trader Joe’s Organic Grass-Fed Uncured Beef Hot Dogs to our existing line up of dogs, and the attributes of these puppies are sure to elevate franks to the next level. These Beef Hot Dogs are Uncured, meaning they...

Organic Ginger Turmeric Herbal Tea

September 02, 2016 in Category: What's New

The use of turmeric [say: "TOO-mer-ick"] is on the rise. This rhizome (underground, rooted stem) is in the ginger family—and looks it, too, except for the striking orange color beneath its skin. Mix turmeric with cousin ginger and put it in in curries or in your grilled chicken rub, and you’ll get an invigorating, fragrant, (brightly colored) result. Mix turmeric with ginger and put it in hot water, and you’ll get the invigorating and fragrant Trader Joe’s Ginger Turmeric Herbal Tea. Actually, it’s not tea...