Dig In | Kosher


Baconesque White Cheddar Popcorn

March 20, 2015 in What's New

If it tastes like bacon and it smells like bacon, it must be bacon, right? Well, not exactly. Trader Joe’s Baconesque White Cheddar Popcorn has achieved the feat of tasting like bacon, without actually containing bacon. Let’s start at the very beginning (a very good place to start). Here, it all begins with air-popped butterfly popcorn, a special variety that pops into a fluffy piece of popcorn with a captivatingly crunchy center. That crunchy popcorn is loaded into a...

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Organic Fairtrade Rooibos & Honeybush Tea

March 13, 2015 in What's New

The Cape region of South Africa is considered one of the six “floral kingdoms” of the world, with a total of 9,000 different plant species—about 70% of which are totally unique to the region. Knowing this, it’s not at all surprising that some very distinct tisanes (herbal “teas”) have emerged from South Africa over the years. Trader Joe’s Organic Fairtrade Rooibos & Honeybush Tea brings together two native South African plants, long used for making...

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Partially Popped Popcorn

March 02, 2015 in What's New

As far as we can tell, Trader Joe’s is seldom accused of half-baked food innovations. We owe this to our thoughtful product-development team who works extra hard to invent fare that’s fresh and exciting—but that doesn’t stray too creatively-far from what we know our customers crave. With that in mind, it may come as a surprise to introduce a new item that is undeniably and unabashedly half baked...

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Milk Chocolate Jumbles

February 25, 2015 in What's New

If a jumble is “an untidy collection or pile of things,” then our Milk Chocolate Jumbles are aptly named. Crispy, creamy, sweet, and salty tastes from three different continents are melded into a tantalizing and toothsome treat. Our Jumbles begin with premium pecans, harvested in the Southwestern United States, and roasted to enhance their inherent nuttiness. (Incidentally, the pecan tree is the only major nut tree indigenous to North America—a truly American nut.) Our patriotic pecans are...

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Pretzel Bagels

February 18, 2015 in What's New

Traditionally, pretzels have knots—or at least, a twist. Trader Joe’s Pretzel Bagels do not have knots. Perhaps, that’s the twist. After seeing the popularity of our Soft Pretzel Sticks, we decided it was time to bring the Pretzel Bagel around. Speaking of a round, that’s the shape—a circle with a hole, like your typical bagel. But, unlike the typical bagel, our Pretzel Bagels have a...

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Sprouted Organic California Rice

February 13, 2015 in What's New

Way back in 1989 (yes, 26 years ago), we introduced a rice trilogy that hailed from California. It was unique to us, and sold in our stores for many years. As our customers’ tastes in grains evolved, we had to make room for new things, and sadly, the trilogy’s time came to an end. Cut to 2015 (that’s now), and the trilogy is making a bit of a comeback, albeit in a newly nuanced format. Trader Joe’s Sprouted Organic California Rice is a...

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