Way back in 1989 (yes, 26 years ago), we introduced a rice trilogy that hailed from California. It was unique to us, and sold in our stores for many years. As our customers’ tastes in grains evolved, we had to make room for new things, and sadly, the trilogy’s time came to an end. Cut to 2015 (that’s now), and the trilogy is making a bit of a comeback, albeit in a newly nuanced format. Trader Joe’s Sprouted Organic California Rice is a...Read More
There are several ancient and romantic stories about the origins of the coconut. All of them involve burying something (an eel, a lover’s head, a dead girl), and the subsequent emergence at the place of burial of a tree that grows tall and bears large, exceptional fruit. The origin of our Organic Coconut Water has a story, too—a newer and decidedly less legendary story, but one that nevertheless describes the exceptional qualities of our latest coconut item. Amidst the ongoing...Read More
In a rare case of math offering the simplest explanation, we present an equation: c + cb = OMg. Translation for the mathematically challenged... cookie + cookie butter = Oh My goodness! (Exclamation added for non- mathematical emphasis.) OMg is also equivalent to our new Cookie Butter Sandwich Cookies. By sandwiching...
In 2013, we introduced Joe’s Decaf, the decaffeinated version of our popular Joe’s Medium coffee. Those looking to basically eliminate their caffeine intake were overjoyed. Since then, we’ve come to realize there’s another kind of Trader Joe’s coffee customer out there—the kind who still wants a little jolt, just not the full shock treatment. For those only half-interested in caffeine, we now are offering Trader Joe's Half Caff...Read More
Egyptian pharaohs loaded their triangular tombs with important items to be enjoyed in the afterlife, including fine jewels, gilded ritual objects, and of course, jars filled with their vital organs. Red Palm Oil was counted among the treasures worthy of spiritual transport. Clearly, their belief-system did not allow for the idea that Trader Joe’s would be conveniently located after death. (Admittedly, we haven’t even made it to Canada yet.) But, good for them. Meanwhile, for the non-Egyptian, American, commoner—who is still breathing—Red Palm Oil is...Read More
In the heart of California’s Santa Ynez Valley, just north of the coastal oasis of Santa Barbara, there lies a small city steeped in Danish history and culture. That city, Solvang (which translates, from Danish, to “sunny field”), has celebrated its founders’ Danish roots for more than 100 years. The manifestations of Solvang’s “Danishness” comes in many forms, from the annual Danish Days festivities and the windmills & traditional Danish architecture, to the shops selling cookies in adorable little pails. What do cookies in pails have to do with Denmark? We’re guessing...Read More