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Sprouted Organic California Rice

February 13, 2015 in What's New

Way back in 1989 (yes, 26 years ago), we introduced a rice trilogy that hailed from California. It was unique to us, and sold in our stores for many years. As our customers’ tastes in grains evolved, we had to make room for new things, and sadly, the trilogy’s time came to an end. Cut to 2015 (that’s now), and the trilogy is making a bit of a comeback, albeit in a newly nuanced format. Trader Joe’s Sprouted Organic California Rice is a...

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Organic Coconut Water

January 30, 2015 in What's New

There are several ancient and romantic stories about the origins of the coconut. All of them involve burying something (an eel, a lover’s head, a dead girl), and the subsequent emergence at the place of burial of a tree that grows tall and bears large, exceptional fruit. The origin of our Organic Coconut Water has a story, too—a newer and decidedly less legendary story, but one that nevertheless describes the exceptional qualities of our latest coconut item. Amidst the ongoing...

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Cookie Butter Sandwich Cookies

January 23, 2015 in What's New

In a rare case of math offering the simplest explanation, we present an equation: c + cb = OMg. Translation for the mathematically challenged... cookie + cookie butter = Oh My goodness! (Exclamation added for non- mathematical emphasis.) OMg is also equivalent to our new Cookie Butter Sandwich Cookies. By sandwiching...

 

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