Dig In | Kosher


Baconesque White Cheddar Popcorn

March 20, 2015 in What's New

If it tastes like bacon and it smells like bacon, it must be bacon, right? Well, not exactly. Trader Joe’s Baconesque White Cheddar Popcorn has achieved the feat of tasting like bacon, without actually containing bacon. Let’s start at the very beginning (a very good place to start). Here, it all begins with air-popped butterfly popcorn, a special variety that pops into a fluffy piece of popcorn with a captivatingly crunchy center. That crunchy popcorn is loaded into a...

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Organic Fairtrade Rooibos & Honeybush Tea

March 13, 2015 in What's New

The Cape region of South Africa is considered one of the six “floral kingdoms” of the world, with a total of 9,000 different plant species—about 70% of which are totally unique to the region. Knowing this, it’s not at all surprising that some very distinct tisanes (herbal “teas”) have emerged from South Africa over the years. Trader Joe’s Organic Fairtrade Rooibos & Honeybush Tea brings together two native South African plants, long used for making...

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Partially Popped Popcorn

March 02, 2015 in What's New

As far as we can tell, Trader Joe’s is seldom accused of half-baked food innovations. We owe this to our thoughtful product-development team who works extra hard to invent fare that’s fresh and exciting—but that doesn’t stray too creatively-far from what we know our customers crave. With that in mind, it may come as a surprise to introduce a new item that is undeniably and unabashedly half baked...

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