Organic Toasted Coconut Granola

February 22, 2017 in Category: What's New

“Gotta love crab. In the nick of time, too. I couldn’t take much more of those coconuts…”

~ Chuck Noland (Tom Hanks in Castaway)

Chuck Noland is the exception. Unless you remain stranded on a tropical island, it is probably more likely that you can’t get enough coconut. (And if you’re reading this, we’re assuming you’ve been rescued.) Landlubbers, like yourself, are typically fond of Trader Joe’s because of our comforting cache of coconut products that help fill your coconut fix. Our newest coconut product comes in the form of...

Everything but the Bagel Sesame Seasoning Blend

February 15, 2017 in Category: What's New

As They Might Be Giants famously sang, “There’s only one everything.” Just think about it. Try counting up all the everythings in existence. You’ll quickly conclude that only one everything is sufficient—or even possible. Now, when it comes to spice blends, we also believe that just one Everything is sufficient, and that’s our Everything But the Bagel Sesame Seasoning Blend. This is the only Everything Seasoning you’ll ever need for...

Supersweet Dried Carabao Mango

February 13, 2017 in Category: What's New

Carabao is a variety of mango... but also a type of domestic water buffalo. Both can be found in the Philippines. One lives in swamps, and one grows on trees. One is the national animal of the Philippines... the other will be gracing our shelves in the form of Trader Joe’s Supersweet Dried Carabao Mango! Our Dried Carabao Mango is special—and not just because it shares a name with a large bovid. It’s special because Carabaos are known as the sweetest mangoes in the world. This variety, grown only in the Philippines, is on the small side, with a curved and pointed end. In addition to being extra sweet, Carabaos are also...

Mudd Pie

February 10, 2017 in Category: What's New

When one of our Product Innovators announced that she and one of our most trusted dessert suppliers were joining forces to develop a TJ’s version of Mississippi mud pie, we couldn’t have been more thrilled. Any excuse to consume that much chocolate-y goodness is fine by us—and consume, we did. And when we finally settled on a version worthy of our name, Trader Joe’s Mudd Pie was born. (We added the second ‘d’ for funsies… and to make sure nobody thinks this thing is made out of actual mud. Because that would be gross. And this pie is delicious.) Mississippi mud pie came about sometime during...

Milk Chocolate Covered Dry Roasted & Salted Virginia Peanuts

January 13, 2017 in Category: What's New

It doesn’t take a genius to recognize that we’re quite fond of dipping things in chocolate. From fruit, to seeds, to nuts, to beans—we’ve dipped ’em all. Yet for years, we’ve somehow managed to overlook one of the most obvious combinations of all: chocolate-covered peanuts. You've heard that right! For far too long, our shelves have been devoid of this classic combo. Having seen the error of our ways, we’re ready to make amends with Trader Joe’s Milk Chocolate Covered Roasted & Salted Virginia Peanuts. Trust us, it was worth the wait. The perfect goodness of our Milk Chocolate Covered Peanuts starts at the very beginning, with U.S.-grown Virginia peanuts...

Restaurant Style White Corn Tortilla Chips

January 09, 2017 in Category: What's New

You might say that we’re tortilla chip aficionados. We are huge fans of these corn-based comestibles, and we’re in constant pursuit of the best possible tortilla chips the world has to offer. In fact, we are so dedicated to this pursuit that we decided to revamp our existing Restaurant Style White Corn Tortilla Chips because we had a feeling they could be even better. And if you’ll allow us to toot our own horn for a moment, our new Restaurant Style White Corn Tortilla Chips really hit the mark. We start with fresh, white corn tortillas...

Wild Rice & Mushroom Sausage-less Sausage

January 04, 2017 in Category: What's New

At first, it might seem a little silly to call this new Trader Joe’s deli item Sausage-less Sausage. Clearly, these are not “sausages”—at least, not in the traditional sense. We could’ve called them, “Savory Soy Protein Cylinders,” since they are fundamentally made of textured soy protein. What stopped us from making this naming choice is the same thing that stopped us when we created our popular Italian Sausage-less Sausages. It’s that Trader Joe’s Wild Rice & Mushroom “Sausages” really look like meat sausages. They are light brown with visible bits of wild rice and mushrooms in a...

Rosencrunch & Guildenpop

December 30, 2016 in Category: What's New

The holidays often bring about feelings of nostalgia, as families and friends gather to celebrate and remember good times, and share in the tradition of favorite holiday foods. And it’s no different for our Product Developers. As the team developed and pitched new product ideas for the 2016 holiday season, we began waxing nostalgic about an old customer favorite snack item that became a ghost of holiday products past. After much deliberation, we decided to give in to our snack sentimentality, and give our customers the gift of Trader Joe’s Rosencrunch & Guildenpop...

Blackberry Spritzer

December 12, 2016 in Category: What's New

We would like to propose a toast. To whom, you ask? Why, to you! At Trader Joe’s, we are thankful for our customers every single day. Our cup truly runneth over with gratitude—and, right now, our cup also runneth over with Trader Joe’s Blackberry Spritzer. No, seriously. We can’t get enough of this stuff. Made with the juice of 17 whole blackberries, our lightly carbonated Blackberry Spritzer is rich with warm, sweet berry flavor and just a touch of tart. We fine-tuned this profile with a bit of cane sugar and a little lemon juice. This Spritzer is so fresh that some of the real fruit purée...