Dig In | Kosher

Partially Popped Popcorn

March 02, 2015 in What's New

As far as we can tell, Trader Joe’s is seldom accused of half-baked food innovations. We owe this to our thoughtful product-development team who works extra hard to invent fare that’s fresh and exciting—but that doesn’t stray too creatively-far from what we know our customers crave. With that in mind, it may come as a surprise to introduce a new item that is undeniably and unabashedly half baked...

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Milk Chocolate Jumbles

February 25, 2015 in What's New

If a jumble is “an untidy collection or pile of things,” then our Milk Chocolate Jumbles are aptly named. Crispy, creamy, sweet, and salty tastes from three different continents are melded into a tantalizing and toothsome treat. Our Jumbles begin with premium pecans, harvested in the Southwestern United States, and roasted to enhance their inherent nuttiness. (Incidentally, the pecan tree is the only major nut tree indigenous to North America—a truly American nut.) Our patriotic pecans are...

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Pretzel Bagels

February 18, 2015 in What's New

Traditionally, pretzels have knots—or at least, a twist. Trader Joe’s Pretzel Bagels do not have knots. Perhaps, that’s the twist. After seeing the popularity of our Soft Pretzel Sticks, we decided it was time to bring the Pretzel Bagel around. Speaking of a round, that’s the shape—a circle with a hole, like your typical bagel. But, unlike the typical bagel, our Pretzel Bagels have a...

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Sprouted Organic California Rice

February 13, 2015 in What's New

Way back in 1989 (yes, 26 years ago), we introduced a rice trilogy that hailed from California. It was unique to us, and sold in our stores for many years. As our customers’ tastes in grains evolved, we had to make room for new things, and sadly, the trilogy’s time came to an end. Cut to 2015 (that’s now), and the trilogy is making a bit of a comeback, albeit in a newly nuanced format. Trader Joe’s Sprouted Organic California Rice is a...

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Organic Coconut Water

January 30, 2015 in What's New

There are several ancient and romantic stories about the origins of the coconut. All of them involve burying something (an eel, a lover’s head, a dead girl), and the subsequent emergence at the place of burial of a tree that grows tall and bears large, exceptional fruit. The origin of our Organic Coconut Water has a story, too—a newer and decidedly less legendary story, but one that nevertheless describes the exceptional qualities of our latest coconut item. Amidst the ongoing...

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Cookie Butter Sandwich Cookies

January 23, 2015 in What's New

In a rare case of math offering the simplest explanation, we present an equation: c + cb = OMg. Translation for the mathematically challenged... cookie + cookie butter = Oh My goodness! (Exclamation added for non- mathematical emphasis.) OMg is also equivalent to our new Cookie Butter Sandwich Cookies. By sandwiching...


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Half Caff

January 21, 2015 in What's New

In 2013, we introduced Joe’s Decafthe decaffeinated version of our popular Joe’s Medium coffee. Those looking to basically eliminate their caffeine intake were overjoyed. Since then, we’ve come to realize there’s another kind of Trader Joe’s coffee customer out there—the kind who still wants a little jolt, just not the full shock treatment. For those only half-interested in caffeine, we now are offering Trader Joe's Half Caff...

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Organic Red Palm Oil

December 29, 2014 in What's New

Egyptian pharaohs loaded their triangular tombs with important items to be enjoyed in the afterlife, including fine jewels, gilded ritual objects, and of course, jars filled with their vital organs. Red Palm Oil was counted among the treasures worthy of spiritual transport. Clearly, their belief-system did not allow for the idea that Trader Joe’s would be conveniently located after death. (Admittedly, we haven’t even made it to Canada yet.) But, good for them. Meanwhile, for the non-Egyptian, American, commoner—who is still breathing—Red Palm Oil is...

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Cookies Beyond the Pail

December 03, 2014 in What's New

In the heart of California’s Santa Ynez Valley, just north of the coastal oasis of Santa Barbara, there lies a small city steeped in Danish history and culture. That city, Solvang (which translates, from Danish, to “sunny field”), has celebrated its founders’ Danish roots for more than 100 years. The manifestations of Solvang’s “Danishness” comes in many forms, from the annual Danish Days festivities and the windmills & traditional Danish architecture, to the shops selling cookies in adorable little pails. What do cookies in pails have to do with Denmark? We’re guessing...

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