Organic Chia Bar

April 15, 2016 in Category: What's New

The name “chia” is said to have come from the Mayan word for strength. In fact, in ancient Mayan and Aztec cultures, chia seeds were prized (above gold, we’ve read) because of their energy-producing prowess. Runners and warriors ate a lot of them. Here’s where ancient history starts shaping modern snacking. Chia is, once again, a treasured source of sustenance, so we’ve crafted a chia-centric bar, perfect for on-the-run, everyday warriors (you know—parents, accountants, students, athletes, etc.). Each of our...

Joe Medium Roast and Joe's Dark Ground Coffees

April 08, 2016 in Category: What's New

The simple act of brewing a cup of morning coffee can provide a moment of culinary Zen—a quiet and creative start to one’s day, before the flurry of mundane and required tasks kick in. But for those in a rush, this kind of ceremonial coffee prep at daybreak is pure fantasy. While Trader Joe’s may not be able to guarantee daily moments of peaceful meditation around the coffee pot, we are doing our part to...

Organic Black Bean Rotini

April 01, 2016 in Category: What's New

Here’s pasta with a twist. Actually, two twists. When you think pasta, you very likely think of semolina flour—or at the very least, wheat flour. If you’re a gluten free eater, your thoughts may go to rice or quinoa or corn. So it’s safe to say, if you’re thinking pasta, you’re thinking grain. It’s also safe to say that in creating Trader Joe’s Organic Black Bean Rotini, we went against the grain. This is pasta made with 100% black beans. No grains; just...

Creamy or Crunchy No Stir Peanut Butter Spreads

February 24, 2016 in Category: What's New

Full disclosure: we sell a lot of peanut butter. Probably enough peanut butter to fill football stadia across the country. And we sell a variety—creamy, crunchy, organic, conventional, with salt, without salt... you get the idea. One option we haven’t had is a no-stir variety. Our peanut butters have always been minimalist: peanuts and salt (or not), without anything added. Because of this, they all have oils that separate from the actual peanut butter, and require stirring to...

Tonic Water with Natural Lime Flavor

February 22, 2016 in Category: What's New

A tonic for what ails you? Maybe not. A tonic for your gin? Most definitely. Trader Joe’s Tonic Water with Natural Lime Flavor is here, and we’ve done our best to improve on this classic cocktail mixer. When British colonists started settling India in the mid-eighteenth century, enthusiasm for the new country they acquired was tempered by a new disease that came with it: Malaria. As it turns out, quinine, derived from the bark of the chinchona tree, proved to be an effective remedy for the disease—if not a very bitter and distasteful one. Some genius Brit decided to...

Thai Sweet Chili Veggie Burger

January 29, 2016 in Category: What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...

Spicy Pickled Vegetables

January 25, 2016 in Category: What's New

Pickled things are surging in food culture. We’ve seen evidence of this in the popularity of our Sauerkraut with Pickled Persian Cucumbers. Now, we’re adding to our pickled deli items with Trader Joe’s Spicy Pickled Vegetables. It’s our own version of Jalapeños en Escabeche... with a twist. Jalapeños en Escabeche is traditionally a mix of pickled peppers, carrots, and onions. We’ve given this Mexican condiment a twist, adding...

Mini Butterscotch Shortbread Buttons

January 22, 2016 in Category: What's New

These buttery, crunchy shortbread cookies hail from Scotland, where modern-day shortbread is said to have originated, perhaps as long ago as the 12th century. Our supplier is a family-owned company that’s been making its signature shortbread cookies for more than 100 years. Given their history, they tend to make a very traditional shortbread cookie. Nothing wrong with that. But we like to mix things up, and when we discussed this possibility with them, we found out that they, too, like to...

Scandinavian Swimmers

January 06, 2016 in Category: What's New

Trader Joe’s Scandinavian Swimmers are soft, chewy candies, in the shape of sea creatures, bursting with fruity flavors, and colored with spirulina and fruit & vegetable extracts (pumpkin, carrot, black carrot, black currant, and apple). The creatures within the aquatically-themed pouch are some you might encounter in the ocean, or perhaps an aquarium. There’s a blue dolphin (huckleberry flavored), a red lobster (berry flavored), a sea horse (mango peach flavored)...