Milk Chocolate Covered Dry Roasted & Salted Virginia Peanuts

January 13, 2017 in Category: What's New

It doesn’t take a genius to recognize that we’re quite fond of dipping things in chocolate. From fruit, to seeds, to nuts, to beans—we’ve dipped ’em all. Yet for years, we’ve somehow managed to overlook one of the most obvious combinations of all: chocolate-covered peanuts. You've heard that right! For far too long, our shelves have been devoid of this classic combo. Having seen the error of our ways, we’re ready to make amends with Trader Joe’s Milk Chocolate Covered Roasted & Salted Virginia Peanuts. Trust us, it was worth the wait. The perfect goodness of our Milk Chocolate Covered Peanuts starts at the very beginning, with U.S.-grown Virginia peanuts...

Restaurant Style White Corn Tortilla Chips

January 09, 2017 in Category: What's New

You might say that we’re tortilla chip aficionados. We are huge fans of these corn-based comestibles, and we’re in constant pursuit of the best possible tortilla chips the world has to offer. In fact, we are so dedicated to this pursuit that we decided to revamp our existing Restaurant Style White Corn Tortilla Chips because we had a feeling they could be even better. And if you’ll allow us to toot our own horn for a moment, our new Restaurant Style White Corn Tortilla Chips really hit the mark. We start with fresh, white corn tortillas...

Wild Rice & Mushroom Sausage-less Sausage

January 04, 2017 in Category: What's New

At first, it might seem a little silly to call this new Trader Joe’s deli item Sausage-less Sausage. Clearly, these are not “sausages”—at least, not in the traditional sense. We could’ve called them, “Savory Soy Protein Cylinders,” since they are fundamentally made of textured soy protein. What stopped us from making this naming choice is the same thing that stopped us when we created our popular Italian Sausage-less Sausages. It’s that Trader Joe’s Wild Rice & Mushroom “Sausages” really look like meat sausages. They are light brown with visible bits of wild rice and mushrooms in a...

Rosencrunch & Guildenpop

December 30, 2016 in Category: What's New

The holidays often bring about feelings of nostalgia, as families and friends gather to celebrate and remember good times, and share in the tradition of favorite holiday foods. And it’s no different for our Product Developers. As the team developed and pitched new product ideas for the 2016 holiday season, we began waxing nostalgic about an old customer favorite snack item that became a ghost of holiday products past. After much deliberation, we decided to give in to our snack sentimentality, and give our customers the gift of Trader Joe’s Rosencrunch & Guildenpop...

Blackberry Spritzer

December 12, 2016 in Category: What's New

We would like to propose a toast. To whom, you ask? Why, to you! At Trader Joe’s, we are thankful for our customers every single day. Our cup truly runneth over with gratitude—and, right now, our cup also runneth over with Trader Joe’s Blackberry Spritzer. No, seriously. We can’t get enough of this stuff. Made with the juice of 17 whole blackberries, our lightly carbonated Blackberry Spritzer is rich with warm, sweet berry flavor and just a touch of tart. We fine-tuned this profile with a bit of cane sugar and a little lemon juice. This Spritzer is so fresh that some of the real fruit purée...

Soft Baked Drizzled Gingerbread Oat Bars

November 25, 2016 in Category: What's New

If a bear stumbles upon a gluten free gingerbread snack in the woods, and there’s no one around to witness the stumbling, did it really happen? We think you should ask the bear who adorns the package of Trader Joe’s Soft Baked Drizzled Gingerbread Oat Bars. Chances are, this bear will bear witness to the bear who is the bearer of these Bars that have just barely landed on our shelves. Bear in mind, the bear on the box may be biased; this appears to be a bear of great bearing, also bearing a couple of the aforementioned Bars. With all the incredibly sweet, high-impact treats on store shelves this time of year, Trader Joe’s Soft Baked Drizzled Gingerbread Oat Bars immediately stand out because of their...

Oh My Guava!

November 23, 2016 in Category: What's New

OMG! is a popular exclamation in our culture. (By “culture,” we mean Trader Joe’s, and by “OMG” we mean, of course, Oh My Guava! tropical fruit and black tea beverage.) For us, it’s not just an exclamation—it’s a drink with an attractive and unique flavor profile. To make it, we gathered our guava purée from Colombia in South America. It’s fruit purée that’s certified organic and kosher by the proper authorities. It’s also certified DEE-licious, by us. The purée is blended with...

Avocado's Number Guacamole to Go

November 18, 2016 in Category: What's New

There have probably been several times throughout your life when you think, “Wow, I really wish I had a small packet of guacamole with me right now.” And we don’t blame you. In recent years, guacamole has become one of the most in-demand condiments. Given its popularity, we thought it time to make those small, portable packets a reality with Trader José’s Avocado’s Number Guacamole to Go. Made in Coahuila, Mexico, this is the same Guacamole you’ll find in our...

Gingerbread Cookie Sticks

November 16, 2016 in Category: What's New

Gingerbread Baking Mix, Gingerbread Cookie Caramel Chocolate Bar, Gingerbread House Kit... we’re genuinely jazzed about gingerbread right now. ‘Tis the season, after all. In the spirit of full disclosure, we’ll admit that the above list is woefully incomplete. There are more gingery treats to be found on our shelves, like Trader Joe’s Gingerbread Cookie Sticks, new this year to our bakery section. Gingerbread Cookies Sticks might be described as a cross between biscotti and soft-baked cookies. They’re long like biscotti, chewy like...