Dig In Japanese

Sukiyaki

April 10, 2014 in

The 1963 hit “Sukiyaki” is the only Japanese-language song to reach #1 on the Billboard charts. One imagines a bouncy beat with lyrics celebrating the joys of thinly sliced beef with vegetables and noodles in a soy sauce and sake broth. What one actually gets is a dejected singer crooning about walking and whistling while looking up so that his tears will not fall. Apparently, deft marketers chose this absurd title for the international version because it’s catchy, easy to say, and recognized the world over. We also chose Sukiyaki for the name of our latest frozen offering because...