Coffee Bean Blast Ice Cream

April 17, 2016 in Category: Radio Spots

Ice cream is sold by volume, not weight, and some ice creams weigh more than others. Why the weight difference? Ice cream of lower quality has high overrun. That’s the amount of air whipped into the ice cream. High overrun equals lots of air. And lots of air equals lighter quarts. In the world of ice cream, all quarts are not created equal. At Trader Joe’s, our quarts really deliver.