Dig In | Gluten Free


PB & J Bar

August 12, 2016 in What's New

It is estimated that the average American will eat 2,984 peanut butter and jelly sandwiches in their lifetime (give or take a few hundred). The number 2,984 may seem monotonously mountainous, but it must be a dynamic duo if people are willing to do it again and again (repeat again 2,982 times). We thought we would shake things up a bit, as we always do, and in the best way since peanut butter and jelly! How, you ask? With the Trader Joe’s PB & J Bars, of course. Trader Joe’s PB & J Bars are prepared with a lot of...

Read More

Rice Cracker Medley

July 29, 2016 in What's New

Shakespeare once wrote, “If music be the food of love, play on.” We aren’t experts in music (or Shakespeare), but we do know something about food, and we want our snacks to sing out to our customers. Based on Will’s logic: if medleys are a mixture of music, and music is the food of love, then Trader Joe’s Rice Cracker Medley must be a mixture of love. Assuming we’re adding up the notes correctly, this snack is exactly what you need to play on. Keeping rhythm with the changing times, we transitioned our old Oriental Rice Crackers to a new...

Read More

Instant Mango Oatmeal

June 24, 2016 in What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

Read More

Muesli

June 01, 2016 in What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Read More

Pecan Praline Granola

May 23, 2016 in What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Read More

Marshmallows

May 18, 2016 in What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...

Read More

Just Beets

May 13, 2016 in What's New

You might hear about our new product, Trader Joe’s Just Beets, and think: “Those must be some fair-minded root vegetables.” That very well may be true, however, it wasn’t necessarily our intention to speak of their moral-rightness when we called them Just. The Just in our Beets really means only, as in: These. Are. Beets. And that’s all they are. “C’mon!” you say. “Isn’t there at least some sea salt, or a little oil, or some additional seasoning added?” No. No. And...

Read More

Unsweetened Instant Oatmeal

May 11, 2016 in What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...

Read More

Organic Chia Bar

April 15, 2016 in What's New

The name “chia” is said to have come from the Mayan word for strength. In fact, in ancient Mayan and Aztec cultures, chia seeds were prized (above gold, we’ve read) because of their energy-producing prowess. Runners and warriors ate a lot of them. Here’s where ancient history starts shaping modern snacking. Chia is, once again, a treasured source of sustenance, so we’ve crafted a chia-centric bar, perfect for on-the-run, everyday warriors (you know—parents, accountants, students, athletes, etc.). Each of our...

Read More