Grainless Granola

September 27, 2016 in Category: What's New

Grainless Granola? Have you lost your gluten, Trader Joe? Well, in a way, yes. But first, some history… The story begins with one Sylvester Graham, who advocated a vegetarian diet including crackers he created—Graham Crackers. Later, in the mid-19th century, Dr. James Jackson baked sheets of Graham flour and broke them into pieces, calling the result “granula.” A decade went by before a certain Dr. Kellogg from Battle Creek Michigan crafted a breakfast food of baked, ground up whole grains. He also called his...

Organic Grass-Fed Uncured Beef Hot Dogs

September 07, 2016 in Category: What's New

Since we always take great care in choosing the ingredients that go into our products, it’s safe to assume that Trader Joe’s hot dogs are going to be better than the average tube-shaped meat. We wholeheartedly believe this to be the case. Now, we’re adding Trader Joe’s Organic Grass-Fed Uncured Beef Hot Dogs to our existing line up of dogs, and the attributes of these puppies are sure to elevate franks to the next level. These Beef Hot Dogs are Uncured, meaning they...

PB & J Bar

August 12, 2016 in Category: What's New

It is estimated that the average American will eat 2,984 peanut butter and jelly sandwiches in their lifetime (give or take a few hundred). The number 2,984 may seem monotonously mountainous, but it must be a dynamic duo if people are willing to do it again and again (repeat again 2,982 times). We thought we would shake things up a bit, as we always do, and in the best way since peanut butter and jelly! How, you ask? With the Trader Joe’s PB & J Bars, of course. Trader Joe’s PB & J Bars are prepared with a lot of...

Rice Cracker Medley

July 29, 2016 in Category: What's New

Shakespeare once wrote, “If music be the food of love, play on.” We aren’t experts in music (or Shakespeare), but we do know something about food, and we want our snacks to sing out to our customers. Based on Will’s logic: if medleys are a mixture of music, and music is the food of love, then Trader Joe’s Rice Cracker Medley must be a mixture of love. Assuming we’re adding up the notes correctly, this snack is exactly what you need to play on. Keeping rhythm with the changing times, we transitioned our old Oriental Rice Crackers to a new...

Instant Mango Oatmeal

June 24, 2016 in Category: What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

Muesli

June 01, 2016 in Category: What's New

There once was a Swiss-German doctor intrigued by the positive effects raw foods seem to have on the human body. He experienced such effects firsthand when he reportedly healed himself from jaundice by eating raw apples. Seeking a new, healthy, breakfast option for his chronically ill patients, Maximilian Bircher-Benner developed a cereal that came to be known as Birchermüesli—which effectively means: “Bircher’s little mash-up.” “Mash-up of what?” you ask. It was a...

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Marshmallows

May 18, 2016 in Category: What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...

Just Beets

May 13, 2016 in Category: What's New

You might hear about our new product, Trader Joe’s Just Beets, and think: “Those must be some fair-minded root vegetables.” That very well may be true, however, it wasn’t necessarily our intention to speak of their moral-rightness when we called them Just. The Just in our Beets really means only, as in: These. Are. Beets. And that’s all they are. “C’mon!” you say. “Isn’t there at least some sea salt, or a little oil, or some additional seasoning added?” No. No. And...