Korma Fish Curry

November 04, 2016 in Category: What's New

The curry-based dish known as “Korma” originated in medieval India, at a time when the Persian Mughal Empire ruled the subcontinent. This food first emerged in the north as a meal of meat or vegetables, braised in a spicy sauce. Trader Joe’s now presents a twist on traditional Korma, introducing some unconventional elements from the south (coconut milk, tamarind), and putting fish at the center of the plate. Trader Joe’s Korma Fish Curry starts with Swai, a fish native to...

Root Vegetable Galette

October 19, 2016 in Category: What's New

When can a pie be considered health food? When it’s called a galette and it’s filled with vegetables, that’s when? Okay, okay, Trader Joe’s Root Vegetable Galette isn’t exactly health food; but it is more or less a hand-folded, free-formed “pie,” and it is filled with vegetables. (Vegetables are healthy, right?) Here’s the scoop on this rustic take on a “pie”… We asked one of our longtime suppliers, a Canadian company that works mostly in the sweets trade, to indulge us with an indulgent take on a side dish. We asked for flaky pastry, something in which they’re well-versed. They delivered. Inside that flaky, buttery...

Unsweetened Organic Açaí Purée Packets

October 14, 2016 in Category: What's New

The açaí trend shows no signs of slowing down—and why should it? The complex and rich, tart-berry flavor of açaí, with its subtle hints of cacao, is refreshingly irresistible. As people look to eat healthier, on the go cafés and juiceries have devoted entire sections of their menus to energizing smoothies and filling breakfast bowls made with this brilliant berry of the Amazon. These menu offerings, however, are often packed with sugar, and always expensive. So we set out to find an appetizing yet affordable option for açaí, and came up with our Unsweetened Organic Açaí Purée Packets. Each package contains...

Gluten Free Pizza Crusts

September 30, 2016 in Category: What's New

Gluten free breads, gluten free pretzels, gluten free baked goods, gluten free cereal, gluten free beer... We have it all. But we realized there was one large, circular hole in our gluten free offerings, roughly the size of a pizza crust. And Trader Joe’s Gluten Free Pizza Crusts seems to fill that quite nicely. We’ve sold Organic Pizza Crust in our freezers for some time now. Many of you have probably enjoyed adorning these crusts with your favorite sauces, cheeses and toppings. With the rise of gluten intolerance, it’s time we made pizza making easy for all those wishing to make pizza. Our supplier uses a proprietary mixture of...

Shrimp Soft Tacos

September 14, 2016 in Category: What's New

Did you know you could temporarily turn your kitchen into a trendy taco truck, for less than it would cost to put a couple gallons of gas in said truck? It’s true, and our Shrimp Soft Tacos are the comfort-of-your-own-home response to the taco truck trend. We’ve indulged at loads of taco trucks. We’re unabashed fans of taco trucks. We’ve never had tacos we liked this much from a taco truck. Trader Joe’s Shrimp Soft Tacos are constructed simply—shrimp, sauce, and cheese are placed inside three small...

Coffee Mochi

September 05, 2016 in Category: What's New

As any Crew Member can tell you, our customers love mochi ice cream, which is often referred to in freezer-aisle conversation as just mochi [say: “MOE-chee”]. We’ve long carried the stuff in Green Tea, Strawberry, Mango, and Chocolate flavors, and in 2014, we introduced our now-beloved, seasonal Pumpkin Pie Mochi Ice Cream. But something was missing. What about mochi for the non-dairy crowd? What about creating a delicious frozen dessert that everyone can enjoy? We answered our own question(s) this year by creating...

Organic Vanilla Fudge Chip Ice Cream

August 26, 2016 in Category: What's New

Would you eat it in a cup? Would you eat it on a cone? Of course we’d eat it in a cup, or on a cone, or with a spoon, while on the phone, or on the moon. With apologies to the good doctor (Seuss, that is), we’re having difficulty thinking of any scenario in which we wouldn’t want to enjoy Trader Joe’s Organic Vanilla Fudge Chip Ice Cream. Sounds good, right? It really is that good. TJ’s Organic Vanilla Fudge Chip Ice Cream comes from...

Mango Bar Bites

June 13, 2016 in Category: What's New

Sometime in the twentieth century, somewhere, someone wedded pies with cookies to create a treat category unto itself—dessert bars. Genius. Sometime in 2011, Trader Joe’s wedded frozen, bite-size convenience with Classic Lemon Bars. Smart move. And that brings us to now. Exclusive to the mode of mango, we’ve crafted sweet-to-be-square Mango Bar Bites that are nothing short of brilliant, if we do say so ourselves. Trader Joe’s Mango Bar Bites feature a...

Mango Waffles

June 09, 2016 in Category: What's New

When we first conceived of Mango Season months ago, it didn't take long for the product ideas started pouring in. Mango Waffles came to mind immediately. We do pumpkin waffles every fall, and those are pretty darn tasty, our Buyer thought to herself. Why not give Mango Waffles a go? Trader Joe’s Mango Waffles are exactly what you want in a...