Dig In | Frozen


Mango Bar Bites

June 13, 2016 in What's New

Sometime in the twentieth century, somewhere, someone wedded pies with cookies to create a treat category unto itself—dessert bars. Genius. Sometime in 2011, Trader Joe’s wedded frozen, bite-size convenience with Classic Lemon Bars. Smart move. And that brings us to now. Exclusive to the mode of mango, we’ve crafted sweet-to-be-square Mango Bar Bites that are nothing short of brilliant, if we do say so ourselves. Trader Joe’s Mango Bar Bites feature a...

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Mango Waffles

June 09, 2016 in What's New

When we first conceived of Mango Season months ago, it didn't take long for the product ideas started pouring in. Mango Waffles came to mind immediately. We do pumpkin waffles every fall, and those are pretty darn tasty, our Buyer thought to herself. Why not give Mango Waffles a go? Trader Joe’s Mango Waffles are exactly what you want in a...

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Mango Salsa

June 08, 2016 in What's New

Diced mango, red onion, cilantro, and jalapeño peppers, seasoned with lime juice, sunflower oil and salt—Mango Salsa boasts fresh vibrancy, heat, and sweet, ripe mango flavor. Here’s the kicker, though—Mango Salsa starts frozen. When the tasting panel first reviewed Mango Salsa, deep discussion ensued. The quality was unquestionable. The quandary—would customers look for salsa in the freezer? Sure, frozen fruits and vegetables are ubiquitous. We’ve even had tremendous success with frozen products as a result of their amazing...

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Mango Sorbet Bon Bons

June 06, 2016 in What's New

Goody, goody! That’s what you’ll be saying when you get your hands on some of these delicious Mango Sorbet Bon Bons. No really, that’s what “bon bon” translates to from French. So if you are as excited as we are for this summer novelty—goody, goody, indeed! Trader Joe’s Mango Sorbet Bon Bons with Chocolate Coating are a bold, refreshing re-imagining of our traditional ice cream bon bons. Instead of ice cream, they showcase sorbet made from...

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Roasted Potatoes with Peppers & Onions

April 29, 2016 in What's New

Arguably one of the greatest smells coming out of the kitchen is the aroma of peppers and onions cooking together. Add some cubed potatoes and you’ve got a tasty trio just begging to be topped with poached eggs or mixed with cured meat. The one down side to this dish is the substantial labor involved, which includes chopping and sautéing peppers; and cutting, par-cooking, and browning the potatoes. Foreseeing our customers’ need for an easier way, we created a...

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Chicken Spring Rolls

April 20, 2016 in What's New

When your fingers first pinch the outside wrapper of a spring roll, the texture is the tell. Soggy sides foreshadow watered-down filling. Crisp sides—that crackle with your touch—hold the promise of a big, balanced, boastful bite. Chasing down this crispy-fried-roll dim sum ideal, we partnered with Asian cuisine experts (who immigrated to New York from Taiwan to pursue their passion for food) to create Trader Joe’s Chicken Spring Rolls. Having perfected the technique of eliminating excess water in their fillings, the wrappers on their rolls (now ours) stay exceptionally...

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Lemon Meringue Tarte

April 06, 2016 in What's New

Lemon meringue pie has roots in Europe, where since Medieval times, various kinds of sweet lemon treats were developed in places like Switzerland and England. These days, what Americans know and love as lemon meringue has strong visceral connections with the deep South of the U.S.; although pie historians would tell us that a version resembling what you can order in a diner today was first introduced in mid-nineteenth-century Philadelphia. Given this history, you’d think Trader Joe’s would go straight to...

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Seafood Paella

March 30, 2016 in What's New

The original paella, known as paella valenciana, is an age-old, one-pan dish that traditionally includes rabbit (or chicken) and snails, cooked together with beans (three kinds), and saffron-seasoned, white rice. Over time, this one-pan dish has evolved to include a variety of different ingredients. Probably the most popular version worldwide (and the second most popular in Spain) is paella de marisco, after which we’ve patterned Trader Joe’s Seafood Paella. Though not Valencian (or Spanish), our supplier...

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Wood Fired Naples Style Uncured Pepperoni Pizza

March 21, 2016 in What's New

There’s Italian food, and there’s American food. And then, there’s Italian-American food. Our Wood Fired Naples Style Uncured Pepperoni Pizza best fits that last category. It’s a hybrid pie from two countries; a simple pizza combining the best ingredients we could find. The authentically Italian pizza crust is made for us near Bologna, Italy. Wheat-flour dough is allowed to rise naturally for 24 hours. Then, it’s hand-formed, Naples Style—thin in the middle, with...

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