Dig In Frozen

For a popular purveyor of meatballs, the absence of Kofta is conspicuous. The meatballs of the Middle East and South Asian regions, Kofta recipes are copious, with a wide range of minced meat-and-spice combinations being balled. Thus, the question for us was not whether to bring in a Kofta, but—what kind? Taking our cue from our customers’ current voraciousness for Indian food, we created Lamb Koftas with Masala Sauce. We turned to a family-run, gourmet Indian food creator in Northern California. Their recipes and techniques, passionately cultivated over the years, traveled with them from India. Thus, the...

Key Lime Pie

July 15, 2014 in

Aunt Sally sure knew how to make a pie. And that’s good because she was the household cook for a Bahamian millionaire with a sweet tooth. The pie that she made for William Curry and his Key West estate in the late 19th century is today an icon of Floridian food and a celebrated American classic. Trader Joe’s now reveals our own tart and tasty version of Key Lime Pie—just in time for those hot summer evenings when you don’t want to bake, but still want to eat like you did...

As a noun, “light” is the phenomenon of invisible waves making things visible... Amazing. In verb-form, we “light” a fire to bring physical and aesthetic warmth to body and soul... Cozy. As an adjective, “light” means less of the good stuff—at least when food is concerned... BlechAcknowledging this adjectival atrocity, Trader Joe’s is doing our part to shed some light on the dim, dietary plight of “light” foods by introducing our new Light Vanilla Ice CreamIncredibly, this Ice Cream has 80% less fat than our wildly popular Super Premium French Vanilla Ice Cream. It also has...