Shrimp Soft Tacos

September 14, 2016 in Category: What's New

Did you know you could temporarily turn your kitchen into a trendy taco truck, for less than it would cost to put a couple gallons of gas in said truck? It’s true, and our Shrimp Soft Tacos are the comfort-of-your-own-home response to the taco truck trend. We’ve indulged at loads of taco trucks. We’re unabashed fans of taco trucks. We’ve never had tacos we liked this much from a taco truck. Trader Joe’s Shrimp Soft Tacos are constructed simply—shrimp, sauce, and cheese are placed inside three small...

Coffee Mochi

September 05, 2016 in Category: What's New

As any Crew Member can tell you, our customers love mochi ice cream, which is often referred to in freezer-aisle conversation as just mochi [say: “MOE-chee”]. We’ve long carried the stuff in Green Tea, Strawberry, Mango, and Chocolate flavors, and in 2014, we introduced our now-beloved, seasonal Pumpkin Pie Mochi Ice Cream. But something was missing. What about mochi for the non-dairy crowd? What about creating a delicious frozen dessert that everyone can enjoy? We answered our own question(s) this year by creating...

Organic Vanilla Fudge Chip Ice Cream

August 26, 2016 in Category: What's New

Would you eat it in a cup? Would you eat it on a cone? Of course we’d eat it in a cup, or on a cone, or with a spoon, while on the phone, or on the moon. With apologies to the good doctor (Seuss, that is), we’re having difficulty thinking of any scenario in which we wouldn’t want to enjoy Trader Joe’s Organic Vanilla Fudge Chip Ice Cream. Sounds good, right? It really is that good. TJ’s Organic Vanilla Fudge Chip Ice Cream comes from...

Mango Bar Bites

June 13, 2016 in Category: What's New

Sometime in the twentieth century, somewhere, someone wedded pies with cookies to create a treat category unto itself—dessert bars. Genius. Sometime in 2011, Trader Joe’s wedded frozen, bite-size convenience with Classic Lemon Bars. Smart move. And that brings us to now. Exclusive to the mode of mango, we’ve crafted sweet-to-be-square Mango Bar Bites that are nothing short of brilliant, if we do say so ourselves. Trader Joe’s Mango Bar Bites feature a...

Mango Waffles

June 09, 2016 in Category: What's New

When we first conceived of Mango Season months ago, it didn't take long for the product ideas started pouring in. Mango Waffles came to mind immediately. We do pumpkin waffles every fall, and those are pretty darn tasty, our Buyer thought to herself. Why not give Mango Waffles a go? Trader Joe’s Mango Waffles are exactly what you want in a...

Mango Salsa

June 08, 2016 in Category: What's New

Diced mango, red onion, cilantro, and jalapeño peppers, seasoned with lime juice, sunflower oil and salt—Mango Salsa boasts fresh vibrancy, heat, and sweet, ripe mango flavor. Here’s the kicker, though—Mango Salsa starts frozen. When the tasting panel first reviewed Mango Salsa, deep discussion ensued. The quality was unquestionable. The quandary—would customers look for salsa in the freezer? Sure, frozen fruits and vegetables are ubiquitous. We’ve even had tremendous success with frozen products as a result of their amazing...

Mango Sorbet Bon Bons

June 06, 2016 in Category: What's New

Goody, goody! That’s what you’ll be saying when you get your hands on some of these delicious Mango Sorbet Bon Bons. No really, that’s what “bon bon” translates to from French. So if you are as excited as we are for this summer novelty—goody, goody, indeed! Trader Joe’s Mango Sorbet Bon Bons with Chocolate Coating are a bold, refreshing re-imagining of our traditional ice cream bon bons. Instead of ice cream, they showcase sorbet made from...

Roasted Potatoes with Peppers & Onions

April 29, 2016 in Category: What's New

Arguably one of the greatest smells coming out of the kitchen is the aroma of peppers and onions cooking together. Add some cubed potatoes and you’ve got a tasty trio just begging to be topped with poached eggs or mixed with cured meat. The one down side to this dish is the substantial labor involved, which includes chopping and sautéing peppers; and cutting, par-cooking, and browning the potatoes. Foreseeing our customers’ need for an easier way, we created a...

Chicken Spring Rolls

April 20, 2016 in Category: What's New

When your fingers first pinch the outside wrapper of a spring roll, the texture is the tell. Soggy sides foreshadow watered-down filling. Crisp sides—that crackle with your touch—hold the promise of a big, balanced, boastful bite. Chasing down this crispy-fried-roll dim sum ideal, we partnered with Asian cuisine experts (who immigrated to New York from Taiwan to pursue their passion for food) to create Trader Joe’s Chicken Spring Rolls. Having perfected the technique of eliminating excess water in their fillings, the wrappers on their rolls (now ours) stay exceptionally...