Coffee Mochi

September 05, 2016 in Category: What's New

As any Crew Member can tell you, our customers love mochi ice cream, which is often referred to in freezer-aisle conversation as just mochi [say: “MOE-chee”]. We’ve long carried the stuff in Green Tea, Strawberry, Mango, and Chocolate flavors, and in 2014, we introduced our now-beloved, seasonal Pumpkin Pie Mochi Ice Cream. But something was missing. What about mochi for the non-dairy crowd? What about creating a delicious frozen dessert that everyone can enjoy? We answered our own question(s) this year by creating...

Tanzania Small Lot Coffee

August 29, 2016 in Category: What's New

Wake up! It’s that time again—that time when we offer a new, limited edition coffee at an unbeatable price. (Actually, “that time” can be just about any time at Trader Joe’s, because offering great products at great prices is a season-less, year-round endeavor, after all!) Now is the time for Trader Joe’s Tanzania Small Lot Coffee. Take your taste buds on a journey throughout Tanzania’s Southern Highlands, home of the finest coffee farms in this small African nation, which is located south of Kenya and north of Mozambique. These beans hail from southwest Tanzania’s Mbeya [say: “mm-BAY-ah”] region, where the landscape varies from...

Organic French Roast Cold Brew Coffee Concentrate

May 06, 2016 in Category: What's New

When we first introduced our TJ’s Cold Brew Concentrate in 2013, we knew it was going to be a hit, but how big of a hit... well, even we weren’t fully prepared. Since then, the bottled cold brew and cold brew concentrate trend has all but exploded, and ours is the best value on the market—by a long shot. So, we approached our supplier about introducing a second variety of Cold Brew Coffee Concentrate this year—this time an organic offering—and we were thrilled when they agreed. Like it’s predecessor...

Coffee Bean Blast Ice Cream

April 17, 2016 in Category: Radio Spots

Ice cream is sold by volume, not weight, and some ice creams weigh more than others. Why the weight difference? Ice cream of lower quality has high overrun. That’s the amount of air whipped into the ice cream. High overrun equals lots of air. And lots of air equals lighter quarts. In the world of ice cream, all quarts are not created equal. At Trader Joe’s, our quarts really deliver.

Joe Medium Roast and Joe's Dark Ground Coffees

April 08, 2016 in Category: What's New

The simple act of brewing a cup of morning coffee can provide a moment of culinary Zen—a quiet and creative start to one’s day, before the flurry of mundane and required tasks kick in. But for those in a rush, this kind of ceremonial coffee prep at daybreak is pure fantasy. While Trader Joe’s may not be able to guarantee daily moments of peaceful meditation around the coffee pot, we are doing our part to...

Radio - Kenya AA Coffee

March 20, 2016 in Category: Radio Spots

At more than 17,000 feet above sea level, Mt. Kenya is that country’s highest peak, and the second highest on the African continent. It’s also the birthplace of Trader Joe’s Kenya AA Coffee.

Guide to TJ's Coffee Character

February 16, 2016 in Category: Guides

While a professional cupper may give rank to acidity, and a casual sipper may talk about a brew’s “bite,” they are describing the same thing—coffee character. There are many factors that influence how coffee expresses itself in your cup. These include cultivar, micro-climate, harvesting techniques, processing, roasting, even your own brewing methods. Since the nuance is so expansive, we're narrowing our focus to two simple yet important criteria—geographic origin and roast—of Trader Joe’s coffees to help you identify what kind of characters with which you’d like to fill your cup...