Dig In | Coffee


Wink, Wink — The Summer's Secret Is Out

July 20, 2015 in Product Stories

It may have taken a few years for its popularity to percolate, but it’s official—Cold Brew Coffee is the “it” drink of summer. What makes it so “hot”? Above all else—its cool temperature.  As its name puts forth, Cold Brew Coffee is never heated. As a result, the oils and acids that are commonly released with heat don’t pass through to the brew. To quantify it, a cup of Cold Brew Coffee contains more than 50% less acid than a hot brewed cup. No longer masked by the compounds that give coffee its bitter bite, the nuanced, lush, fruity flavors of the beans becomes strikingly more perceptible, and to many, that much more enjoyable.

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Half Caff

January 21, 2015 in What's New

In 2013, we introduced Joe’s Decafthe decaffeinated version of our popular Joe’s Medium coffee. Those looking to basically eliminate their caffeine intake were overjoyed. Since then, we’ve come to realize there’s another kind of Trader Joe’s coffee customer out there—the kind who still wants a little jolt, just not the full shock treatment. For those only half-interested in caffeine, we now are offering Trader Joe's Half Caff...

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Field Guide to TJ's Coffee Character

October 06, 2014 in Guides

While a professional cupper may give rank to acidity, and a casual sipper may talk about a brew’s “bite,” they are describing the same thing—coffee character

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