Ancient Grains and Nuts Granola

March 21, 2017 in Category: What's New

In Trader Joe’s Ancient Grains and Nut Granola we’ve enhanced the regular rolled oats with a host of grains, including: buckwheat, quinoa, chia seeds, teff, and amaranth. (Ancient Grains are the perfect example of ‘what comes around goes around.’) We’ve held on to the anticipated almonds and added more crunch with cashews and walnuts; and some flavorful seeds, including...

Instant Mango Oatmeal

June 24, 2016 in Category: What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

Unsweetened Instant Oatmeal

May 11, 2016 in Category: What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...