Unsalted Crushed Plum Tomatoes

February 12, 2014 in

A can of tomatoes is a simple thing, right? You’ve got your can… and you put your tomatoes in it. Maybe. In the case of Trader Joe’s Crushed Unsalted Tomatoes, our process isn’t “simple” by conventional standards—but the result is simply the best tomato flavor to come out of a can.

We start with 100% vine-ripened California plum tomatoes, plucked at the peak of season in fields that are less than 40 miles from our processing plant in Williams, California. This farm-to-plant proximity contributes to the sustainability of our product. Once the tomatoes reach the plant, they are immediately flash-heated, reducing evaporation time by 25%. This means that in less than 8 hours, our super-fast process puts fresh tomatoes in the can with better color, nutrition, and flavor than other tomatoes processed using slower methods. Our method also uses less energy, helping reduce strain on the environment.

If all this sounds complicated, here’s something that’s very simple: We’ve added no salt, giving you control over the amount of sodium that ends up in your soup, stew, or sauce.

It might be hard to put a price tag on the health and environmental benefits of our low-sodium, kosher, gluten-free, vegan, crushed tomatoes. But, our streamlined, high-tech process makes it very easy to put a low price tag of $1.59 on each 28-ounce can—saving you about 40-cents over comparable canned tomatoes!


NOTE: Since posting, the details of this item may have changed due to fluctuating market prices, federal regulations, currency rates, drought, pestilence, bandits, rush hour traffic, filibusters, clowns, zombie apocalypse, punctilious product developers... Contact our Crew for current price and availability.

INGREDIENTS: Tomato Puree, Tomato Diced, Citric Acid, Basil.