Radio - Popcorn in a Pickle

August 24, 2015 in Category: Radio Spots

LISTEN to the radio spot!

Read the script:

What’s the best route to the most innovative take on late summer snacking? It involves a company that’s been making snacks for more than 130 years.

This is Tara Miller of Trader Joe’s. The inventive snack in question is Trader Joe’s Popcorn in a Pickle. That name is not just a clever play on words. It’s a solid description of this dill pickle flavored popcorn. Our supplier knows popcorn – you could even say they invented it. Here, they use the largest popcorn kernels they can find, air pop them and toss the popped corn with a tart, pucker-producing dill pickle seasoning. Prodigiously pickle-y. With every handful, you’re treated to the pucker-y taste of dill pickles and the salty crunch of popcorn. You may find yourself craving a tuna sandwich. Or a cold beer.

We only have enough Popcorn in a Pickle to last through the summer, so now’s the time to putter on in to your neighborhood Trader Joe’s to grab a bag or two. We’re selling each five ounce bag for $1.99, while it lasts.

Thanks for listening!

Tags: Snack, Popcorn, Limited, Summer, Radio, Tangy