Read the radio script:
We’ve noticed that a lot of grocery stores have slogans proclaiming the lowest prices in town or prices that can’t be beat. Then we asked ourselves… what do you get for that?
This is Tara Miller of Trader Joe’s. We’d like to invite you to take the Trader Joe’s Product Value Comparison Challenge to find out for yourself. Here’s all you have to do…
Stop by your neighborhood Trader Joe’s and buy a cart full of groceries. When you check out, we think you’ll be amazed by how little it cost you for each bag. For us, though, value isn’t just about the price. The real value is in the quality you get for the price you pay. And on this point, we have the competition beat, hands down.
Don’t take our word for it. Check it out for yourself. Stop by any other grocery store and pretend to buy the same amount of groceries. You’ll see, when you look at price and quality, there really is no comparison. And at Trader Joe’s, that’s value. Every day. It’s not a slogan. It’s just the truth.
Thanks for listening.