Matcha Joe-Joe's

May 22, 2017 in Category: What's New

Green olives, green limes, Power to the Greens…food and the color green are often found in tandem. And why not? Green is a fresh color that lends its vibrancy to many of our favorite dishes.

It’s such an important color that Pantone, the self-dubbed “global color authority,” has deemed 2017 the year of Greenery. And because we at Trader Joe’s have humbly dubbed ourselves the “tasty food authority,” we’re celebrating 2017 with a new marriage of green and food. Ladies and gentlemen, for the very first time, allow us to introduce Trader Joe’s Matcha Joe-Joe’s!

These cookies are the inevitable Matcha manifestation of our now-iconic Joe-Joe’s sandwich cookies. Between two crunchy, golden, biscuit-y cookies, you’ll find a layer of sweet crème filling, flavored with real Matcha green tea powder.

The slight bitterness of the Matcha is noticeable but enjoyable, balanced with a touch of vanilla extract. The strikingly saturated color of the green tea sweet crème comes from the Matcha powder itself—nothing else is added to achieve its eye-catching hue.

Matcha Joe-Joe’s can be enjoyed much like the other iterations of sandwich cookies on our shelves: dunk them in a TJ's Matcha Latte or a hot cup of TJ's Organic Green Tea, eat and repeat. Crumble them atop a bowl of TJ's Vanilla Ice Cream, or crush them into bits and use as the viridescent base of a cheesecake. Or, simply eat them on their own for a sweet, green tea-flavored afternoon snack.

We’re offering 10.5-ounce boxes of Matcha Joe-Joe’s for $2.99 each, but only this summer. Consider this your green light to head to your neighborhood Trader Joe’s and pick up a box while you can—supplies are limited!


NOTE: Since posting, the details of this item may have changed due to fluctuating market prices, federal regulations, currency rates, drought, pestilence, bandits, rush hour traffic, filibusters, clowns, zombie apocalypse, punctilious product developers... Contact our Crew for current price and availability.

Ingredients

SUGAR, UNBLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), PALM OIL, CANOLA OIL, WHEAT STARCH, MATCHA POWDER (GREEN TEA), INVERT SYRUP, SEA SALT, BAKING SODA, VANILLA EXTRACT, SOY LECITHIN.
CONTAINS SOY, WHEAT. MAY CONTAIN TRACES OF MILK, EGG, COCONUT.

Nutritional Info

Tags: cookies, Kosher (Dairy), matcha, joe-joe