Some denounce the practice of flavoring coffee, saying that it’s mostly just a ruse to make bad beans taste better. Apparently, it is true that some sellers take their aging inventory and mask the spoils with flavored oils. While this may be the case with some shady purveyors, be assured that Trader Joe’s approaches every cup of Joe with excellence and integrity. And, our French Vanilla Coffee is certainly no exception!
We start with 100% Arabica beans from Brazil. Our San Francisco roaster gives them a medium-dark roast for a cup that is full-bodied and rich. The beans are then ground and infused with a natural flavor oil that imparts fragrant and sweet-tasting vanilla notes.
But, why call it “French”? It’s about ice cream. The basic French recipe for vanilla ice cream includes egg yolks (not present in all vanilla ice creams). The addition of eggs yields a more custard-like result. Consequently, any foods with this same buttery, caramelly flavor profile and aroma are also dubbed “French Vanilla.” Of course, you’ll find similar custard characteristics in Trader Joe’s French Vanilla Coffee.
Still wondering why we flavored this coffee—if not to mask bad beans? A single sip should wash your wonder away! Pick up our 14-ounce bag of ground beans for just $6.99—that’s at least $0.17 less per ounce than competing brands.
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