Dig In

Radio - Where Are All The People?

April 18, 2016 in Radio Spots

These days, it seems a lot of retailers want you to do all this work yourself. Not Trader Joe’s. At Trader Joe’s, we have great products and excellent everyday values, and we also have terrific people. People who are excited to help you find what you’re looking for – and introduce you to new products you might never have discovered otherwise.

Read More

Roasted Plantain Chips

April 17, 2016 in Radio Spots

While you normally eat bananas raw, plantains are almost always cooked before eating. Where bananas are sweet, plantains are on the starchy side. And though plantains are technically a fruit, they’re commonly eaten like root vegetables. When you think of them this way, Trader Joe’s Roasted Plantain Chips make perfect sense.

Read More

Coffee Bean Blast Ice Cream

April 17, 2016 in Radio Spots

Ice cream is sold by volume, not weight, and some ice creams weigh more than others. Why the weight difference? Ice cream of lower quality has high overrun. That’s the amount of air whipped into the ice cream. High overrun equals lots of air. And lots of air equals lighter quarts. In the world of ice cream, all quarts are not created equal. At Trader Joe’s, our quarts really deliver.

Read More

Organic Chia Bar

April 15, 2016 in What's New

The name “chia” is said to have come from the Mayan word for strength. In fact, in ancient Mayan and Aztec cultures, chia seeds were prized (above gold, we’ve read) because of their energy-producing prowess. Runners and warriors ate a lot of them. Here’s where ancient history starts shaping modern snacking. Chia is, once again, a treasured source of sustenance, so we’ve crafted a chia-centric bar, perfect for on-the-run, everyday warriors (you know—parents, accountants, students, athletes, etc.). Each of our...

Read More

Sliced Mushrooms

April 13, 2016 in What's New

You know what they say: “There’s nothing better than a good, clean mushroom.” Okay... so we’ve never actually heard anyone say that. Still, it’s true, and when you try Trader Joe’s Sliced Mushrooms, we think you’ll agree. Now, when we say “clean,” we’re not so much referring to the personal hygiene of the mushrooms themselves (which we’ll totally vouch for), but rather to the simplicity of this product’s ingredients. We searched the world over (literally), and we finally found canned mushrooms worthy of our...

Read More

Moroccan Style Mint Tea

April 11, 2016 in What's New

As ‘traders on the culinary seas,’ it’s our job to travel the world in search of unique and interesting products—and some of our buyers have had the great pleasure of touching down in Morocco once or twice. So, when one of them suggested that we look into creating our own version of the traditional sweet, mint tea served in nearly every Moroccan home and restaurant, we wondered, Why didn’t we think of that sooner? And thus, Trader Joe’s Moroccan Style Mint Tea was born. If you ask anyone familiar with the region, one of the most distinct aspects of Moroccan tea is...

Read More

Joe Medium Roast and Joe's Dark Ground Coffees

April 08, 2016 in What's New

The simple act of brewing a cup of morning coffee can provide a moment of culinary Zen—a quiet and creative start to one’s day, before the flurry of mundane and required tasks kick in. But for those in a rush, this kind of ceremonial coffee prep at daybreak is pure fantasy. While Trader Joe’s may not be able to guarantee daily moments of peaceful meditation around the coffee pot, we are doing our part to...

Read More

Lemon Meringue Tarte

April 06, 2016 in What's New

Lemon meringue pie has roots in Europe, where since Medieval times, various kinds of sweet lemon treats were developed in places like Switzerland and England. These days, what Americans know and love as lemon meringue has strong visceral connections with the deep South of the U.S.; although pie historians would tell us that a version resembling what you can order in a diner today was first introduced in mid-nineteenth-century Philadelphia. Given this history, you’d think Trader Joe’s would go straight to...

Read More

Kettle Cooked Chicken Soup

April 04, 2016 in What's New

Nothing says comfort quite like a bowl of homemade chicken soup! Who doesn’t long for a bowl of soup-from-scratch while nursing that winter cold away? No one, that’s who. Or, at least not us. That said, we don’t know anyone who is both nursing a winter cold and spunky enough to log stove-time making chicken soup from scratch. And that’s when our sick-day hero, Trader Joe’s Kettle Cooked Chicken Soup, enters the scene. Made for us in small...

Read More