Dig In

Steakout

May 23, 2016 in Category: Guides

We want to help you get to know your steak. There’s no time like the present. The fact that we are approaching the unofficial kick-off to grilling season only raises the steakes. In the following steakeout, we surveil the quality, cut, and appeal of every steak in the Trader Joe’s label. And to get you good and fired up for grilling season, we’ve outlined straightforward steps that make strides toward successful steak—however you like it.

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...

Mango Jicama Slaw

May 20, 2016 in Category: What's New

If you’ve spent any time in Los Angeles, you are most likely familiar with the fruit cart vendors that colorfully dot the urban landscape. Serving up sliced, tropical fruit smothered in chili powder, salt, and lime juice, these beloved vendors are a must-visit for many Angelinos on a hot, sunny day—and there are many of those days in Los Angeles. Taking our cues from this traditional Mexican-American treat—and from the fruit-based slaws you might see in a restaurant served alongside some grilled fish—we give you...

 

Marshmallows

May 18, 2016 in Category: What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...

Unexpected Cheddar

May 16, 2016 in Category: Radio Spots

At Trader Joe’s, we have a great time developing products that surprise us. We think when you walk into your neighborhood Trader Joe’s, you should expect the unexpected...

Pickled Cauliflower Medley

May 16, 2016 in Category: Radio Spots

Benjamin Franklin said, “Hunger is the best pickle.”  At Trader Joe’s, when we’re feeling peckish for pickles, we look to cauliflower—pickled cauliflower...

Chile Lime Seasoning Blend

May 16, 2016 in Category: What's New

Fruta con chile y limon. It’s a popular snack offered up by street vendors throughout Mexico. Wheeled carts mounted with glass boxes exhibit plastic cups, each one overflowing with one or another combination of fresh-cut fruits and veggies—watermelon, mango, coconut, oranges, jicama, cucumbers... But it’s not just fruit they’re peddling. As important as the produce is, what makes this snack so special is the condiment sprinkled on top. It’s a seasoning made from salt, chile powder, and lime juice powder. What might seem strange to...

Just Beets

May 13, 2016 in Category: What's New

You might hear about our new product, Trader Joe’s Just Beets, and think: “Those must be some fair-minded root vegetables.” That very well may be true, however, it wasn’t necessarily our intention to speak of their moral-rightness when we called them Just. The Just in our Beets really means only, as in: These. Are. Beets. And that’s all they are. “C’mon!” you say. “Isn’t there at least some sea salt, or a little oil, or some additional seasoning added?” No. No. And...

Unsweetened Instant Oatmeal

May 11, 2016 in Category: What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...