Dig In

Discovery, Fun, Value, Cheese

June 19, 2015 in Radio Spots

Have you seen our Spotlight Cheeses? Every month, we find a new and interesting cheese with a distinct point of view and an excellent price. Some come from exotic locations – like the Isle of Man. Or Utah. Some are crafted with the first spring milk from grass fed cows. Some have been made just for us by small, farmstead cheesemakers. And they’re all...

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Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

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5 Cheese Greek Spiral

June 15, 2015 in What's New

You might say Greeks know how to eat. The ancient poet Euripides once said: “When a man’s stomach is full it makes no difference whether he is rich or poor.” While this philosophy was first articulated more than 2,500 years ago, today it’s clear that the Greeks’ long-time passion for eating has inspired some of history’s greatest tastes. Traveling the Balkan Peninsula in recent months, we’ve...

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