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Cocoa Batons

February 11, 2015 in What's New

Every now and then, we take a good, hard look at the products we offer. Sometimes, we end up saying goodbye to a few items to make room for the new. Other times, we’ll find ways to improve upon what we have. That’s what we’ve done with Trader Joe’s Cocoa Batons—formerly known as Petite Cocoa Batons. When we revisited the previous version, we realized they were...

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Butter You Up

February 09, 2015 in Product Stories

Call us old-fashioned—acts of bravado and grandeur may win hearts in Hollywood—but real charm is easily (and equally romantically) found in everyday life. Take, for example, Clarified Butter

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Kettle Popped Sweet & Salty Popcorn Chips

February 08, 2015 in Radio Spots

These are not regular corn chips. They’re made with popped whole yellow corn, not ground corn. So, instead of tasting like tortilla chips, they really do taste like popcorn; in the semi-flat, almost-fluffy, just-about-round shape of a chip. They’re delicious...

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