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Radio - Discovery, Fun, Value, Cheese

January 31, 2016 in Radio Spots

Have you seen our Spotlight Cheeses? Every month, we find a new and interesting cheese with a distinct point of view and an excellent price. Some come from exotic locations – like the Isle of Man. Or Utah. Some are crafted with the first spring milk from grass fed cows. Some have been made just for us by small, farmstead cheesemakers. And they’re all...

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Thai Sweet Chili Veggie Burger

January 29, 2016 in What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...

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Cocoa Dusted Truffles with Toffee Bits

January 27, 2016 in What's New

So much chocolate is available these days—much of it just ‘ho-hum’—it’s easy to begin believing that “chocolate is chocolate is chocolate.” But, Trader Joe’s Cocoa Dusted Truffles with Toffee Bits stand out among the rest, proving that extraordinary chocolates do still exist. These Truffles are an eating experience—a study in the joy of textural contrasts and the balance of delicate flavors. Made in Belgium of real Belgian chocolate, each one possesses an especially smooth filling made from aerated milk chocolate, cream, and butter. (Incidentally, the use of cream in a truffle is rare and...

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Spicy Pickled Vegetables

January 25, 2016 in What's New

Pickled things are surging in food culture. We’ve seen evidence of this in the popularity of our Sauerkraut with Pickled Persian Cucumbers. Now, we’re adding to our pickled deli items with Trader Joe’s Spicy Pickled Vegetables. It’s our own version of Jalapeños en Escabeche... with a twist. Jalapeños en Escabeche is traditionally a mix of pickled peppers, carrots, and onions. We’ve given this Mexican condiment a twist, adding...

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Mini Butterscotch Shortbread Buttons

January 22, 2016 in What's New

These buttery, crunchy shortbread cookies hail from Scotland, where modern-day shortbread is said to have originated, perhaps as long ago as the 12th century. Our supplier is a family-owned company that’s been making its signature shortbread cookies for more than 100 years. Given their history, they tend to make a very traditional shortbread cookie. Nothing wrong with that. But we like to mix things up, and when we discussed this possibility with them, we found out that they, too, like to...

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Molten Macarons - Chocolate or Salted Butterscotch

January 20, 2016 in What's New

It’s time we set the record straight: the word macaron is not an alternate spelling of macaroon. Macarons are French almond-meringue dessert sandwiches, whereas macaroons are sweet lumps of shredded coconut that have a toasted, golden crust. Both are delicious confections—but that’s where the similarities end. Having cleared that up, let us introduce you specifically to Trader Joe’s Molten Macarons. You might say these are really a combination of...

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Fire Roasted Diced Green Chiles

January 15, 2016 in What's New

The only U.S. state with an official question is New Mexico. That question is simply, “Red or green?” This is not a question of stoplight preference or favorite Christmas tones; it refers to chiles. The chile is a pepper cultivar native to New Mexico. Ripe chiles are red, and can be quite spicy. Green chiles, on the other hand, are harvested before they reach ripeness. They can range in heat, but are typically not as hot as red chiles. Regardless of...

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Convivial Cookie Collection

January 13, 2016 in What's New

Our European Cookie Collection (featured only during the holidays) is popular. With twelve varieties and more than 100 cookies, it’s well suited for a season when large gatherings of family and friends are frequent. But it’s a little much for daily, non-holiday consumption. Sticking with the cookie combination concept, we thought we should create a smaller version more fitting for everyday cookie eating... so we did! Trader Joe’s Convivial Cookie Collection is an...

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Mini Cinnamon Sugar Churros

January 11, 2016 in What's New

For a number of years, we searched for a source to make churros for us. We knew we wanted them frozen so you could take them out at home and heat them up whenever the mood struck. We also knew there were a good number of suppliers who already made churros. Unfortunately, not a single one of those suppliers made churros without a bunch of artificial junk and preservatives—and we’re not at all fond of that stuff. But we...

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