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Happy Holidays

December 11, 2016 in Category: Radio Spots

Spending time with family this holiday season shouldn’t mean spending all your hard-earned money, and at Trader Joe’s, you don’t have to...

Crispy Crunchy Mochi Rice Nuggets

December 09, 2016 in Category: What's New

Black Eyed Peas, Cream, Red Hot Chili Peppers, The Smashing Pumpkins, Cake, The Cranberries… all top-notch bands named after top-notch foods. Such successes have inspired us to turn one of our new products into its own rock band. Ladies and gentlemen… Trader Joe’s presents: The Crispy Crunchy Mochi Rice Nuggets! We discovered these tasty little Nuggets in an airport in Japan and instantly fell in love. They’re made in Japan from the same glutinous rice as...

Dukkah

December 07, 2016 in Category: What's New

The Pyramid of Khufu at Giza is the only one of the Seven Wonders of the Ancient World still standing. Thankfully, Dukkah (pronounced DOO-kah) is here to take us forward as one of the Winning Wonders of the Trader Joe’s World. Dukkah is a blend of nuts, seeds, and spices with roots in Egyptian cuisine. There are no hard and fast rules about exactly what goes into the mix, and different families and restaurants are known to add their own “secret” touches. Sesame seeds and coriander appear to be mainstays, though, and both make an appearance in Trader Joe’s Dukkah. These savory seasonings are joined by...

Sponge Candy

December 05, 2016 in Category: What's New

From the moment our Product Innovator first presented it to our tasting panel, we were intrigued by this unique, hard-to-find candy... Some folks knew exactly what to expect when they heard that Sponge Candy was on the menu that day (oh, the nostalgia!), but the rest of us? The rest of us were stumped. Sponge Candy? What exactly were we in for? The answer was as simple as the product’s ingredients: we were in for something delicious—and now you are, too! Trader Joe’s Sponge Candy contains four primary ingredients...

Organic Roasted Teriyaki Seaweed Snack (6-pack)

December 02, 2016 in Category: What's New

Seaweed grows in the ocean—not in fields on land—so the idea of “organic” seaweed may seem a little strange. What, then, makes Trader Joe’s Organic Roasted Teriyaki Seaweed Snack, “organic”? In farming conventional seaweed, farmers typically use food-grade acid to eliminate the presence of unwanted species growing on the underwater crop. Instead of using these chemicals, the South Korean farmers who grow the seaweed for our Organic Seaweed Snack use two natural methods to control pests. Seaweed is grown on ropes that are...

Spiced Chai

December 01, 2016 in Category: What's New

Many of us have come to know Chai Tea as a hot, sweet, black tea beverage that is blended with milk and a variety of spices. In fact, the word Chai simply means plain ol’, regular “Tea.” This means that when you order “Chai Tea” in your favorite local café, what you’re really asking for is...

Dried Fruit Bars

November 30, 2016 in Category: What's New

We used to carry some wonderful Fruit Bars from a small supplier in New Zealand. Our customers loved these dried fruit snacks, but unfortunately… that supplier went out of business. Still longing for the simple quality of those first Fruit Bars, we recently discovered that our original supplier has been re-opened under new ownership—and they are still capable of making the exact same snack for us! So, what makes Trader Joe’s Fruit Bars so special? Two things. First, each bar...

Yuletide Yum

November 28, 2016 in Category: Guides

It’s the most flavorful time of the year. But with all of the halls that must be decked and gifts that must be given (you can’t forget your zany Great Aunt again), it can be a stressful time, indeed. Hark! Trader Joe’s offers an eye-catching assortment of yuletide yumminess that’s sure to inspire endless amounts of holiday cheer and tickle the taste buds of everyone on your “Nice” list...

Soft Baked Drizzled Gingerbread Oat Bars

November 25, 2016 in Category: What's New

If a bear stumbles upon a gluten free gingerbread snack in the woods, and there’s no one around to witness the stumbling, did it really happen? We think you should ask the bear who adorns the package of Trader Joe’s Soft Baked Drizzled Gingerbread Oat Bars. Chances are, this bear will bear witness to the bear who is the bearer of these Bars that have just barely landed on our shelves. Bear in mind, the bear on the box may be biased; this appears to be a bear of great bearing, also bearing a couple of the aforementioned Bars. With all the incredibly sweet, high-impact treats on store shelves this time of year, Trader Joe’s Soft Baked Drizzled Gingerbread Oat Bars immediately stand out because of their...