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Blueberry Poppy Seed Cookies

August 05, 2016 in Category: What's New

Think of a muffin. A blueberry muffin. Toss in some poppy seeds for a satisfying crunch. What more could you need? Keeping that crunch in mind, make that muffin a cookie. Whoa. Now, say hello to Trader Joe’s Blueberry Poppy Seed Cookies. These crunchy confections hail from Canada, and our northern neighbors seem to know a thing or two about blueberries and baking. Combining Blueberry and Poppy Seed seemed like a given to us, given that these Cookies are terrifically delicious. But you won’t...

Vegetable Spring Rolls

August 03, 2016 in Category: What's New

Spring. A versatile word with many meanings. It can refer to a place where water emerges from an underground source, or a coil in a mattress. You can walk with a spring in your step or enjoy springtime weather. Or, a brilliant idea can spring from your mind. For us, this brilliant idea that sprung forth resulted in Trader Joe’s Vegetable Spring Rolls. Named after the Spring Festival in China, where spring rolls are served, these are no ordinary...


August 02, 2016 in Category: Product Stories

While traditionalists shun deviations on the classic S'mores recipe, some more (and more) are tweaking ingredients and formats. Out of respect to both campfires, we've decided to rename our collection of gooey marshmallow-centric variations on this theme to Some Moreover or S'moreovers.  

Sweetened Dried Orange Slices

August 01, 2016 in Category: What's New

Oranges are succulent, juicy fruits perfect for eating and snacking. But what happens when you’re doing an activity that isn’t conducive to eating oranges? For instance, it would be quite difficult to eat an orange while bike riding, or walking your dog, or rock climbing. Well, we’ve solved these problems with Trader Joe’s Sweetened Dried Orange Slices! Of course, we know Dried Orange Slices are different from their...

Rice Cracker Medley

July 29, 2016 in Category: What's New

Shakespeare once wrote, “If music be the food of love, play on.” We aren’t experts in music (or Shakespeare), but we do know something about food, and we want our snacks to sing out to our customers. Based on Will’s logic: if medleys are a mixture of music, and music is the food of love, then Trader Joe’s Rice Cracker Medley must be a mixture of love. Assuming we’re adding up the notes correctly, this snack is exactly what you need to play on. Keeping rhythm with the changing times, we transitioned our old Oriental Rice Crackers to a new...

Black & White Diamond Cocktail Cookies

July 27, 2016 in Category: What's New

“But cookies should be sweet! And served for dessert!” you say. Au contraire, we say. Trader Joe’s Black & White Diamond Cocktail Cookies give you a reason to break out cookies even before dessert time. And they do it with style. Our Diamond Cocktail Cookies look like cookies, so we call them cookies. But there’s a twist. Instead of a rush of sugar after one bite, you’ll be greeted with the crunch of a...

You Named This Product!

July 25, 2016 in Category: Events and Contests

"What's in a name?" queried Shakespeare. Quite a bit, replied Trader Joe's, after carefully evaluating some 9,500 potential product names. This nomenclature proved quite challenging as our panel of judges was genuinely charmed by the clever, carefully wrought contributions.

Sheep's Milk Cheese with Black Olives

July 25, 2016 in Category: What's New

In the game show of life, if there were to be a category entitled “Things Associated with Spain,” we feel confident that both sheep’s milk cheese and olives would make that list. We can, of course, think of several other strong and worthy contenders… but are bullfights, cubism, and neo-Gothic architecture as delicious as cheese and olives? We think not. Now we challenge you, our hypothetical contestant, with a second question: if sheep’s milk cheese and olives are delicious by themselves, what could we do to make them more delicious? If you answered...

Candy Coated Chocolate Drops

July 22, 2016 in Category: What's New

If every action has an equal and opposite reaction, then the introduction of Trader Joe’s Candy Coated Chocolate Drops has likely meant the end of unhappiness around the world—at least in the parts of the world where Trader Joe’s is within easy reach. That’s how delightful, wonderful, amazing, and delicious these little candy morsels are. Would we hyperbolize? Never! Trader Joe’s Candy Coated Chocolate Drops are simply that, smaller-than-a-dime sized drops of milk chocolate, coated with...