Dig In

Pumpkin Soup Crackers

September 18, 2016 in Category: Radio Spots

Traditionally, crackers go on top of or in soup. At Trader Joe’s, tinkering with tradition is our tradition. Now, the crackers get their turn. We’re not changing all crackers, but with Trader Joe’s Pumpkin Soup Crackers, we’ve upended the bowl, and filled the crackers with soup. Pumpkin soup...

Wild Sockeye Smoked Salmon Ends & Pieces

September 16, 2016 in Category: What's New

“Waste not, want not,” is how the proverb goes. Like many truisms, it’s common sense. Save what’s left over (instead of throwing it away) and you’ll have more for another day. Sometimes, we’ll ask a supplier to save “what’s left over” from the creation of a Trader Joe’s product, and reserve those unused portions to be packaged up and sold separately. We’ve used this approach with our bacon [Trader Joe’s Uncured Bacon Ends & Pieces], salami [Columbus Peppered Salame Ends and Pieces], and several other items. Our latest application of this ‘waste not’ approach has produced Trader Joe’s Wild Sockeye Smoked Salmon Ends & Pieces. The supplier of our regular sliced Wild Sockeye Smoked Salmon harvests its Red Salmon from...

Shrimp Soft Tacos

September 14, 2016 in Category: What's New

Did you know you could temporarily turn your kitchen into a trendy taco truck, for less than it would cost to put a couple gallons of gas in said truck? It’s true, and our Shrimp Soft Tacos are the comfort-of-your-own-home response to the taco truck trend. We’ve indulged at loads of taco trucks. We’re unabashed fans of taco trucks. We’ve never had tacos we liked this much from a taco truck. Trader Joe’s Shrimp Soft Tacos are constructed simply—shrimp, sauce, and cheese are placed inside three small...

Apple Pie Cheddar Cheese

September 12, 2016 in Category: What's New

Cheeses can be so haughty and ambitious, determined to set themselves apart from the basic Jack or Mozzarella varieties. So after taking a look at our plethora of cheeses, we decided it was time for a cheese with a less-entitled air that still pushed past the basics. Something exciting and a little rebellious—but still American. And the most American thing we could think of? Apple Pie. Cue the Spotlight: Trader Joe’s Apple Pie Cheddar Cheese is our featured September curd. Sassy and sensible, if you ask us...

3 Cheese Wafers

September 09, 2016 in Category: What's New

When it comes to cheese crackers, the options out in the market are seemingly endless. It may shock you to discover, however, that many of these so-called “cheese” crackers don’t have any actual cheese in them—really! Rest assured, nothing could be further from the truth when it comes to our 3 Cheese Wafers. One of our Product Innovators first found these small, snack-size crackers while on an airplane to...

Wines for the Picking

September 08, 2016 in Category: Wine Insider

How does that saying go? You can pick your wine, and you can pick your friends, but you can’t pick your friends’ wine…? Something like that. As your friend (we're friends, right?) we have a hard time abiding by that old wine-friend-picking adage. Clearly, we already pick the wines we carry in our stores; and that picking is tantamount to us saying, “Here, friend… these are some wines we’ve chosen for you.” Still, we’re well aware that staring at the rows of bottles in any of our stores might arouse some anxiety, culminating in the moment you grasp the fact that you still have plenty more picking to do! Grape farmers can relate; September is picking season...

Organic Grass-Fed Uncured Beef Hot Dogs

September 07, 2016 in Category: What's New

Since we always take great care in choosing the ingredients that go into our products, it’s safe to assume that Trader Joe’s hot dogs are going to be better than the average tube-shaped meat. We wholeheartedly believe this to be the case. Now, we’re adding Trader Joe’s Organic Grass-Fed Uncured Beef Hot Dogs to our existing line up of dogs, and the attributes of these puppies are sure to elevate franks to the next level. These Beef Hot Dogs are Uncured, meaning they...

Coffee Mochi

September 05, 2016 in Category: What's New

As any Crew Member can tell you, our customers love mochi ice cream, which is often referred to in freezer-aisle conversation as just mochi [say: “MOE-chee”]. We’ve long carried the stuff in Green Tea, Strawberry, Mango, and Chocolate flavors, and in 2014, we introduced our now-beloved, seasonal Pumpkin Pie Mochi Ice Cream. But something was missing. What about mochi for the non-dairy crowd? What about creating a delicious frozen dessert that everyone can enjoy? We answered our own question(s) this year by creating...

Organic Ginger Turmeric Herbal Tea

September 02, 2016 in Category: What's New

The use of turmeric [say: "TOO-mer-ick"] is on the rise. This rhizome (underground, rooted stem) is in the ginger family—and looks it, too, except for the striking orange color beneath its skin. Mix turmeric with cousin ginger and put it in in curries or in your grilled chicken rub, and you’ll get an invigorating, fragrant, (brightly colored) result. Mix turmeric with ginger and put it in hot water, and you’ll get the invigorating and fragrant Trader Joe’s Ginger Turmeric Herbal Tea. Actually, it’s not tea...