Dig In

Quest Protein Bars

June 24, 2015 in What's New

We love it when our customers come to us with product suggestions. If it’s something that doesn’t exist, there’s a good chance we’ll develop it. If it does exist—and it’s an item that meets our standard of value—we just might begin carrying it in our stores. Quest Protein Bars do exist, and they are by far the protein bar we’ve been asked about most often. Looking into it ourselves, we found that these bars not only hit the nutritional mark they’re aiming for, but they also...

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Time To Baste

June 23, 2015 in Product Stories

When the air outside and the stack of coals start heating up, we start to get a little saucy. You might ask, “How is this different than any other time, Trader Joe’s?” To which, we might reply: “Good point.” But saucy is much more than just a cheeky tone to us. Saucy is our thickening reserve of BBQ condiments, each one concocted to thrill—grill or no grill. You read that right. Such merry marinades prove useful well beyond the season of the open flame—and we intend to clarify this point...

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Strut Your Stuffed Recipe Contest Winners

June 22, 2015 in Events and Contests

Your votes have been tallied! Congratulations to the Strut Your Stuffed Recipe Contest Winner, Jessica Volz! Three cheers also to our 1st Runner-Up Jeannette Powers. And, of course, kudos to our 2nd Runner-Up, Fukiko Miyazaki. To all of our winners and contributors, we express our gratitude!

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Organic Garden Lasagne

June 22, 2015 in What's New

That traditional southern Italian pasta dish called “Lasagne,” has the same name in any language—an impressive fact, since it’s literally enjoyed around the world. Broad-noodled lasagne’s broad appeal should not be surprising.What’s not to like? Gooey mozzarella cheese, rich marinara sauce, tender pasta... organic grilled vegetables? True to Trader Joe’s tradition, we’ve decided to add some flavorful flair to the classic recipe. Packed with...

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Four-pound Box of Peaches or Nectarines

June 19, 2015 in What's New

Sometimes pre-packaging produce is just a sneaky ploy to get rid of the lesser pieces of fruit. Bags or boxes of ‘mostly good’ fruit are mixed in with one or two ‘bad apples’—those pieces no one would choose if they were offered loose. Trader Joe’s won’t touch this approach. We what do “touch,” are each and every Peach or Nectarine that makes it into one of our Four-pound Boxes. Actually, it’s our San Joaquin Valley supplier (in the business since 1948) who...

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Partially Popped Popcorn

June 19, 2015 in Radio Spots

We’re big fans of the almost popped, nearly fluffy, practically finished kernels that wind up underneath all the fully popped popcorn pieces. And we found a popcorn supplier who figured out how to make these kinds of kernels on purpose. How great is that? 

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Shiitake Mushroom Chicken

June 19, 2015 in Radio Spots

Shiitake Mushroom Chicken has big chunks of dark meat chicken, tender, whole shiitake mushroom caps, green beans, and edamame. It’s all tied together with an umami-rich, ginger-soy sauce. It’s delicious.

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Discovery, Fun, Value, Cheese

June 19, 2015 in Radio Spots

Have you seen our Spotlight Cheeses? Every month, we find a new and interesting cheese with a distinct point of view and an excellent price. Some come from exotic locations – like the Isle of Man. Or Utah. Some are crafted with the first spring milk from grass fed cows. Some have been made just for us by small, farmstead cheesemakers. And they’re all...

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Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

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