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Marshmallows

May 18, 2016 in What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...

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Unexpected Cheddar

May 16, 2016 in Radio Spots

At Trader Joe’s, we have a great time developing products that surprise us. We think when you walk into your neighborhood Trader Joe’s, you should expect the unexpected...

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Pickled Cauliflower Medley

May 16, 2016 in Radio Spots

Benjamin Franklin said, “Hunger is the best pickle.”  At Trader Joe’s, when we’re feeling peckish for pickles, we look to cauliflower—pickled cauliflower...

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Chile Lime Seasoning Blend

May 16, 2016 in What's New

Fruta con chile y limon. It’s a popular snack offered up by street vendors throughout Mexico. Wheeled carts mounted with glass boxes exhibit plastic cups, each one overflowing with one or another combination of fresh-cut fruits and veggies—watermelon, mango, coconut, oranges, jicama, cucumbers... But it’s not just fruit they’re peddling. As important as the produce is, what makes this snack so special is the condiment sprinkled on top. It’s a seasoning made from salt, chile powder, and lime juice powder. What might seem strange to...

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Just Beets

May 13, 2016 in What's New

You might hear about our new product, Trader Joe’s Just Beets, and think: “Those must be some fair-minded root vegetables.” That very well may be true, however, it wasn’t necessarily our intention to speak of their moral-rightness when we called them Just. The Just in our Beets really means only, as in: These. Are. Beets. And that’s all they are. “C’mon!” you say. “Isn’t there at least some sea salt, or a little oil, or some additional seasoning added?” No. No. And...

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Unsweetened Instant Oatmeal

May 11, 2016 in What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...

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St. Nectaire Cheese

May 09, 2016 in What's New

It’s storied that Henri de La Ferté-Senneterre, the Marshal of France, introduced St. Nectaire to the court of Louis XIV. The Sun King (a famed foodie) declared the semi-soft, wash-rind St. Nectaire to be a favorite, setting the stage for a humble farmstead cheese to become a feast-defining cheese. Lest you think we’re being hyperbolic, in 1788, the historian Legrand D’Aussy wrote, “If someone wants to treat you to a feast, there’s always going to be some Saint-Nectaire.” At the time, he was travelling through the...

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Organic French Roast Cold Brew Coffee Concentrate

May 06, 2016 in What's New

When we first introduced our TJ’s Cold Brew Concentrate in 2013, we knew it was going to be a hit, but how big of a hit... well, even we weren’t fully prepared. Since then, the bottled cold brew and cold brew concentrate trend has all but exploded, and ours is the best value on the market—by a long shot. So, we approached our supplier about introducing a second variety of Cold Brew Coffee Concentrate this year—this time an organic offering—and we were thrilled when they agreed. Like it’s predecessor...

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Trofie Colore Macaroni

May 04, 2016 in What's New

Spring has sprung, and like the old show tune goes, everything’s is comin’ up pasta! Okay, we might have modified those lyrics just a tad—but can you blame us? Our latest addition to our pasta lineup makes us want to sing! Crafted in hues of rosy red, soft orange, sunny yellow, muted green, and neutral ivory, Trader Giotto’s Trofie Colore is not just autentico—it’s bellissimo. Per most accounts, modern trofie—a tight, spiral-shaped macaroni—originated in Northern Italy and is a staple of...

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