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Radio - Hatch Chile Mac & Cheese

February 22, 2016 in Radio Spots

The next time you’re in the mood for mac and cheese, hatch a plan to head to your neighborhood Trader Joe’s to find something a little different.

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Radio - Hatch Valley Salsa

February 22, 2016 in Radio Spots

In New Mexico, the question remains—red or green?  If you think all chile peppers are the same, it’s time to wake up and taste the salsa.

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Tonic Water with Natural Lime Flavor

February 22, 2016 in What's New

A tonic for what ails you? Maybe not. A tonic for your gin? Most definitely. Trader Joe’s Tonic Water with Natural Lime Flavor is here, and we’ve done our best to improve on this classic cocktail mixer. When British colonists started settling India in the mid-eighteenth century, enthusiasm for the new country they acquired was tempered by a new disease that came with it: Malaria. As it turns out, quinine, derived from the bark of the chinchona tree, proved to be an effective remedy for the disease—if not a very bitter and distasteful one. Some genius Brit decided to...

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Radio - Loyalty

February 22, 2016 in Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever…

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Sweet Onion & Bacon Vinaigrette

February 19, 2016 in What's New

We’ve been looking for ways to jazz up our shelf-stable dressing selection for a while now. Working extra hard, our developers came up with a new flavor profile that’s really piqued our palate. Crafted in small batches, Trader Joe’s Sweet Onion & Bacon Vinaigrette is much like the onion and bacon dressing you would see made table-side by the maître d’ at a fancy French restaurant. While we can’t offer customers their own, personal maître d’ (wouldn’t that be something?), we think this just might be the next best thing! Onion-y, bacon-y, sweet, and smoky, our...

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Semi-Dried Apricots

February 17, 2016 in What's New

We’ve long carried dried apricots in our dried fruit section, and everyone loves a fresh apricot from our produce tables… but a frozen apricot? We hadn’t seen these in stores anywhere, so when our buyers came upon this limited offering, we had to investigate—and we are so glad we did! Made from the same apricot variety as our dried Turkish Apricots, Trader Joe’s Semi-Dried Apricots are just as they sound—partially dried at low temperatures and immediately frozen to lock in their flavor. Unlike other frozen fruit that hasn’t been semi-dried, our Apricots don’t exude any excess...

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Guide to TJ's Coffee Character

February 16, 2016 in Guides

While a professional cupper may give rank to acidity, and a casual sipper may talk about a brew’s “bite,” they are describing the same thing—coffee character. There are many factors that influence how coffee expresses itself in your cup. These include cultivar, micro-climate, harvesting techniques, processing, roasting, even your own brewing methods. Since the nuance is so expansive, we're narrowing our focus to two simple yet important criteria—geographic origin and roast—of Trader Joe’s coffees to help you identify what kind of characters with which you’d like to fill your cup...

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Simply Nutty Dark Chocolate Nut Bars

February 15, 2016 in What's New

Simply Nutty Bars—our new snack bar line was named for the primary ingredients, which are—quite simply—nuts. Each bar contains a variety of nut combinations (peanuts, almonds, walnuts), and each crunchy, nutty coupling is balanced with sweet honey and crisp rice (made from pea protein and brown rice flour). Our Dark Chocolate, Peanut & Almond Bar is Simply nuts, honey, and rice; while our Dark Chocolate, Walnut, Peanut, Fig & Date Bar also contains chewy pieces of fig and date. Sea salt spikes the...

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Hatch Chile Mac & Cheese

February 12, 2016 in What's New

Like the unique sweetness of Vidalia Onions from Vidalia, Georgia (U.S.A.); or the richer flavor of San Marzano Tomatoes from San Marzano sul Sarno, near Naples, Italy; Hatch Chiles—grown in Hatch Valley, New Mexico—are special for the place from which they come. To borrow a wine making term, the terroir (or total natural environs) of southwestern New Mexico is what makes Hatch Chiles so special. When roasted with care, they are earthy, sweet, and spicy (ranging from mild to medium heat) with an alluring smokiness. Mac & Cheese, another...

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