Dig In

Vegan Spread & Dressing

October 05, 2016 in Category: What's New

Mayonnaise—it's a thick, creamy sauce consisting of egg yolks emulsified with oil and seasoned with salt, pepper, vinegar, and (usually) mustard. Without it, potato salads would just be boiled potatoes, sandwich bread would be crumbly and dry, and creamy salad dressing wouldn’t be... well, creamy. Whether it’s for dietary limitations or fear of egg yolks, however, many people are forced to go without this smooth spread. A sad thought, indeed. In an attempt to take back potato salad and make sandwiches sing for all, we’ve developed a...

Gluten Free Pizza Crusts

September 30, 2016 in Category: What's New

Gluten free breads, gluten free pretzels, gluten free baked goods, gluten free cereal, gluten free beer... We have it all. But we realized there was one large, circular hole in our gluten free offerings, roughly the size of a pizza crust. And Trader Joe’s Gluten Free Pizza Crusts seems to fill that quite nicely. We’ve sold Organic Pizza Crust in our freezers for some time now. Many of you have probably enjoyed adorning these crusts with your favorite sauces, cheeses and toppings. With the rise of gluten intolerance, it’s time we made pizza making easy for all those wishing to make pizza. Our supplier uses a proprietary mixture of...

Organic Mango Fruit Spread

September 28, 2016 in Category: What's New

We’ve had a lot of fun with Mango Season, adding real mango flavor to just about any kind of food we could think of. It’s been interesting experiencing the taste of mango in/on unexpected vehicles (Mango Joe Joe’s, anyone?), but when it comes down to it, fruits seem most favored when eaten raw and ripe, or else conveyed in one of the more common expressions, say, a fruit spread. That’s why we think our Organic Mango Fruit Spread will be enjoyed well beyond our Mango fest. It’s really simple, just...

Grainless Granola

September 27, 2016 in Category: What's New

Grainless Granola? Have you lost your gluten, Trader Joe? Well, in a way, yes. But first, some history… The story begins with one Sylvester Graham, who advocated a vegetarian diet including crackers he created—Graham Crackers. Later, in the mid-19th century, Dr. James Jackson baked sheets of Graham flour and broke them into pieces, calling the result “granula.” A decade went by before a certain Dr. Kellogg from Battle Creek Michigan crafted a breakfast food of baked, ground up whole grains. He also called his...

Ode to Squash

September 26, 2016 in Category: Guides

The falling temperatures (in some areas of the country, anyway), the sunset-hued foliage, and of course, winter squash. We’ve espoused our preference for pumpkin time and again (you can check out some of our favorite pumpkin items in this month’s Flyer), but now we want to raise a fork to some of the pumpkin’s bulbous brethren...

Peach Apricot Flavored Black Tea

September 23, 2016 in Category: What's New

Try to think of an occasion where tea seems out of place... Practically impossible, right? Tea is great in the morning, the afternoon, or at night. It can be found in formal tea ceremonies and casual cafés. It can be black, green, fruity, herbal, hot, cold, sweetened, unsweetened; so many options! With such a plethora of profiles to consider, deciding which teas to offer in our stores sometimes presents a challenge, but after introducing Organic Mango & Chile Black Tea for Mango Season, we decided we should keep branching out with more fruity, black teas. And that’s where Trader Joe’s Peach Apricot Flavored Black Tea comes in...

Organic Ginger Zinger

September 19, 2016 in Category: What's New

A zinger can be a witticism or striking remark. It can also be the perfect word to use for the name of our newest beverage creation: Trader Joe’s Organic Ginger Zinger. Bursting with ginger and lemon flavor, what other word comes to mind besides zing? We’ve dreamed up the perfect ratios of organic ginger juice and organic lemon juice concentrate to produce a refreshing, spicy, zingy beverage. Organic sugar has also been added to sweeten up that spicy zing a little bit—because you wouldn’t want to be stuck with a permanent pucker. If you like ginger beer and...

Pumpkin Bread Mix

September 18, 2016 in Category: Radio Spots

Pumpkin Season is upon us, and that means your neighborhood Trader Joe’s is prodigiously packed with pumpkin, including one of the pumpkin products that started it all. We’re talking about Trader Joe’s Pumpkin Bread and Muffin Mix...

Pumpkin Soup Crackers

September 18, 2016 in Category: Radio Spots

Traditionally, crackers go on top of or in soup. At Trader Joe’s, tinkering with tradition is our tradition. Now, the crackers get their turn. We’re not changing all crackers, but with Trader Joe’s Pumpkin Soup Crackers, we’ve upended the bowl, and filled the crackers with soup. Pumpkin soup...