Dig In

No Comparison

April 03, 2017 in Category: Radio Spots

We’ve noticed that a lot of grocery stores have slogans proclaiming the lowest prices in town or prices that can’t be beat. Then we asked ourselves… what do you get for that?

We’d like to invite you to take the Trader Joe’s Product Value Comparison Challenge to find out for yourself.  Here’s all you have to do…

Sliced New Zealand Organic Cheddar

April 02, 2017 in Category: What's New

The lush, green pastures of New Zealand’s organic dairy farms provide the jumping off point for our Sliced New Zealand Organic Cheddar. The milk used to produce this distinctive cheese comes from cows raised on family owned dairies and treated to a diet of the abundant organic clover and grasses that blanket the pastures of New Zealand’s dairy lands. Moderate temperatures (60-75ºF), flowing mountain streams, and abundant rainfall mean that there is ample pasture for grazing year round. Because of their diet, the cows produce incredibly rich and flavorful milk, and that milk, in turn, produces...

No Reservations

April 02, 2017 in Category: Radio Spots

Once upon a time, a man called to make dinner reservations at Trader Joe’s. Another time, a very nice woman wanted to book a safari with us.

Our company was named for our distinctive buying process: we search the world for outstanding quality foods and beverages at great prices. You might think of us as traders on the culinary seas...

Campanology Brewing: Adventurous Stranger Coffee Kölsch

March 29, 2017 in Category: What's New

Certain beers are a natural fit when paired with the roast-y aromatics of coffee. Complex stouts, for example, are brewed with roasted grains that imbue the beer with an opaque hue and a distinct bitterness—similar to roasted coffee beans. It makes sense to put the two together. So why on earth would someone pair the complex flavors of coffee with a lighter beer style like kölsch? Campanology Brewing’s Adventurous Stranger Coffee Kölsch brings these seemingly disparate flavors together and turns them into...

Chicken Burrito Bowl

March 28, 2017 in Category: What's New

Where do you go to get the best Burrito Bowl around? As of now, you head to Trader Joe’s freezers. And where did Trader Joe’s go to get that Burrito Bowl? Well, Canada, of course! We travel the world to find the best food and beverages, and sometimes we find them in the most unlikely places. So let’s talk about Trader Joe’s Chicken Burrito Bowl, shall we? It’s a winner. Seasoned chicken breast, brown rice, red quinoa, black beans, corn, bell peppers, Cheddar cheese… this is a hearty bowl. Its Southwest style, smoky chipotle sauce marries all of those flavors and textures together and turns a bowl into...

Crunchy Cinnamon Squares

March 26, 2017 in Category: What's New

If we were the squares in Trader Joe’s Crunchy Cinnamon Squares, we would be overjoyed to be squares—and tasty squares, at that. You’re probably wondering: how did we make squares so cool, scrumptious, and crispy? Well, small quadrilaterals made of whole wheat and rice flour are baked until insanely crunchy—this is how we put the “crunch” in Crunchy Cinnamon Squares. Of course, Crunchy Cinnamon Squares couldn’t be called Crunchy Cinnamon Squares without cinnamon. You’ll find the perfect amounts of cinnamon and sugar coating each crispy square. There’s nothing square about this cereal—except...

Ancient Grains and Nuts Granola

March 21, 2017 in Category: What's New

In Trader Joe’s Ancient Grains and Nut Granola we’ve enhanced the regular rolled oats with a host of grains, including: buckwheat, quinoa, chia seeds, teff, and amaranth. (Ancient Grains are the perfect example of ‘what comes around goes around.’) We’ve held on to the anticipated almonds and added more crunch with cashews and walnuts; and some flavorful seeds, including...

Hey, Joe!

March 20, 2017 in Category: Product Stories

The Cold Brew process has cemented its status as pinnacle percolator of coffee bar culture. What separates the wheat from the chaff—or the coffee cherry from the bean, as it were? As its name puts forth, Cold Brew Coffee is never heated. As a result, the oils and acids that are commonly released with heat don’t pass through to the brew. To quantify it, a cup of Cold Brew Coffee contains about...

Quiche Lorraine

March 19, 2017 in Category: What's New

The origin of the French word quiche is unknown, but it kind of sounds like “kiss,” as in: “Please give me a quiche.” That’s good enough for us. So, what would make a quiche worthy of such a comparison? In our opinion, the quiche would have to be so good it keeps you coming back for more. Trader Joe’s Quiche Lorraine is exactly that good. It has a superb pastry crust, and contains about 20% uncured ham. The ham is matched with Swiss cheese, both of which are presented in a soft egg custard made from a short list of simple ingredients...