Dig In

Soft Strawberry or Black Licorice Twists

January 06, 2017 in Category: What's New

We had a feeling you’ve been dying to know more about licorice, so we’ve pulled together some fun facts… The licorice plant, a perennial herb, belongs to the pea family. There are 20 different species of the plant that grow on five continents. The sweet substance, glycyrrhizin, in licorice root is fifty times sweeter than sugar. And, finally, Trader Joe’s now sells Soft Licorice Twists! The perfect licorice is hard to come by—it should be soft yet chewy, and made with real licorice root. Thanks to a small, family-owned business in New Zealand, this is...

Wild Rice & Mushroom Sausage-less Sausage

January 04, 2017 in Category: What's New

At first, it might seem a little silly to call this new Trader Joe’s deli item Sausage-less Sausage. Clearly, these are not “sausages”—at least, not in the traditional sense. We could’ve called them, “Savory Soy Protein Cylinders,” since they are fundamentally made of textured soy protein. What stopped us from making this naming choice is the same thing that stopped us when we created our popular Italian Sausage-less Sausages. It’s that Trader Joe’s Wild Rice & Mushroom “Sausages” really look like meat sausages. They are light brown with visible bits of wild rice and mushrooms in a...

Casting Call

January 03, 2017 in Category: Events and Contests

It’s time for the Trader Joe’s 8th Annual Customer Choice Awards: Favorite Products of 2016! This exclusive online event allows fan(atic)s to proudly declare which Trader Joe’s products are nearest and dearest to their hearts and stomachs. Choose wisely—taste-tests are highly encouraged. Then shine the spotlight on your TJ’s stars and cast your votes here!

Boneless & Skinless Sardines in Water

January 02, 2017 in Category: What's New

The saying “packed in like sardines” often has the negative connotation of describing a crowded place. Whether a subway train, concert or grocery store, the idea of being “packed” is not always appealing. However, there is one instance where “packed in like sardines” is not only true, but also welcome: when talking about Trader Joe’s Boneless Skinless Sardines. Wild caught off the coast of Tunisia and processed nearby, these Sardines are skinned and...

Rosencrunch & Guildenpop

December 30, 2016 in Category: What's New

The holidays often bring about feelings of nostalgia, as families and friends gather to celebrate and remember good times, and share in the tradition of favorite holiday foods. And it’s no different for our Product Developers. As the team developed and pitched new product ideas for the 2016 holiday season, we began waxing nostalgic about an old customer favorite snack item that became a ghost of holiday products past. After much deliberation, we decided to give in to our snack sentimentality, and give our customers the gift of Trader Joe’s Rosencrunch & Guildenpop...

Strawberry Champagne Truffles

December 28, 2016 in Category: What's New

Most end-of-the-year celebrations involve drinking Champagne, singing “Auld Lang Syne”, and dancing the night away. This year, be sure to add Trader Joe’s Strawberry Champagne Truffles to your list of celebratory must-haves. We’ve infused all the sparkly spirit of the New Year into these little festive truffles. Made in small batches by a chocolatier in England, each Strawberry Champagne Truffle is filled with a creamy, Champagne-and-strawberry-flavored filling—that also happens to be Champagne colored! Marc de Champagne (brandy) and strawberry...

Who's Counting?

December 26, 2016 in Category: Entertaining

With holiday shopping behind you, and turkeys and hams a distant memory, another year is almost in the books. And while the stroke of midnight on December 31 symbolizes a fresh start, we think it’s equally important to...

Cocktail Stirrers

December 26, 2016 in Category: What's New

Are you ready to party? Are we invited? How about if we bring the cocktail stirrers? Lest you think we’re simply offering to bring super-skinny straws, we’d like to introduce you to Trader Joe’s Cocktail Stirrers—mini, plastic skewers hand-threaded with a gherkin pickle, baby onion, green chili pepper, red bell pepper chunk, carrot piece, and Manzanilla olive. Yes, each mini skewer features all of those things, marinated in spicy brine with garlic and dill. In Spain, you’ll find similar skewer-stirrers, with the moniker...

Pear & Persimmon Tarte

December 23, 2016 in Category: What's New

The persimmon’s warm, faintly cinnamon-flavored flesh is a delight when eaten fresh out of hand, but when cooked it becomes an otherworldly pleasure. Knowing persimmons are primarily available as an end-of-the-year treat, and also knowing that their prep can be a pain, we wanted to take advantage of their glowing goodness and feature them in a celebratory seasonal dessert, namely, Trader Joe’s Pear & Persimmon Tarte. The base of this tarte is formed with traditional Rugelach dough, made with wheat flour, rich butter and...