Dig In

Exposé on Exposed Cakes

April 25, 2016 in Entertaining

The notion of crafting exposed cakes bears the potential to lay bare one’s real baking capabilities. If that is in your bad dream realm; or, rather, you just covet convenience and the achievement of intriguing complexity, we are uncovering an incredible advantage: Trader Joe’s baking mixes.

Read More

Dark Chocolate Cacao Nibs

April 25, 2016 in What's New

About five years ago, we introduced a pocket-friendly, one-ounce tin of Dark Chocolate Nibs. The delightful, one-calorie-per-piece, dark chocolate snacking—coupled with the convenience of the cute, flip-top container—charmed. That is, until we discovered a supplier that could source 3.5 times the amount of same-caliber nibs for the exact same $1.99 price. The compromise? We’d have to swap out the tin for a cheery, re-sealable pouch. While the updated packaging may not prove as amenable to the pocket, the radical upswing in value makes them utterly more friendly—definitely time to make a change...

Read More

Blueberry Breakfast Biscuits

April 22, 2016 in What's New

You have to eat breakfast. It’s important. It provides fuel for your day. You want to get a good start. This is a story everyone knows. The other, less well-known story is the story of time. Do you have time to make breakfast every day, to fuel your body for the busy day ahead? This story doesn’t always end well, but with Trader Joe’s Breakfast Biscuits at the ready, there are better days ahead for this particular tale. Trader Joe’s Breakfast Biscuits come to us from France, where the pace of life is...

Read More

Chicken Spring Rolls

April 20, 2016 in What's New

When your fingers first pinch the outside wrapper of a spring roll, the texture is the tell. Soggy sides foreshadow watered-down filling. Crisp sides—that crackle with your touch—hold the promise of a big, balanced, boastful bite. Chasing down this crispy-fried-roll dim sum ideal, we partnered with Asian cuisine experts (who immigrated to New York from Taiwan to pursue their passion for food) to create Trader Joe’s Chicken Spring Rolls. Having perfected the technique of eliminating excess water in their fillings, the wrappers on their rolls (now ours) stay exceptionally...

Read More

Radio - Where Are All The People?

April 18, 2016 in Radio Spots

These days, it seems a lot of retailers want you to do all this work yourself. Not Trader Joe’s. At Trader Joe’s, we have great products and excellent everyday values, and we also have terrific people. People who are excited to help you find what you’re looking for – and introduce you to new products you might never have discovered otherwise.

Read More

Roasted Plantain Chips

April 17, 2016 in Radio Spots

While you normally eat bananas raw, plantains are almost always cooked before eating. Where bananas are sweet, plantains are on the starchy side. And though plantains are technically a fruit, they’re commonly eaten like root vegetables. When you think of them this way, Trader Joe’s Roasted Plantain Chips make perfect sense.

Read More

Coffee Bean Blast Ice Cream

April 17, 2016 in Radio Spots

Ice cream is sold by volume, not weight, and some ice creams weigh more than others. Why the weight difference? Ice cream of lower quality has high overrun. That’s the amount of air whipped into the ice cream. High overrun equals lots of air. And lots of air equals lighter quarts. In the world of ice cream, all quarts are not created equal. At Trader Joe’s, our quarts really deliver.

Read More

Organic Chia Bar

April 15, 2016 in What's New

The name “chia” is said to have come from the Mayan word for strength. In fact, in ancient Mayan and Aztec cultures, chia seeds were prized (above gold, we’ve read) because of their energy-producing prowess. Runners and warriors ate a lot of them. Here’s where ancient history starts shaping modern snacking. Chia is, once again, a treasured source of sustenance, so we’ve crafted a chia-centric bar, perfect for on-the-run, everyday warriors (you know—parents, accountants, students, athletes, etc.). Each of our...

Read More

Sliced Mushrooms

April 13, 2016 in What's New

You know what they say: “There’s nothing better than a good, clean mushroom.” Okay... so we’ve never actually heard anyone say that. Still, it’s true, and when you try Trader Joe’s Sliced Mushrooms, we think you’ll agree. Now, when we say “clean,” we’re not so much referring to the personal hygiene of the mushrooms themselves (which we’ll totally vouch for), but rather to the simplicity of this product’s ingredients. We searched the world over (literally), and we finally found canned mushrooms worthy of our...

Read More