Dig In

Scandinavian Swimmers

January 06, 2016 in What's New

Trader Joe’s Scandinavian Swimmers are soft, chewy candies, in the shape of sea creatures, bursting with fruity flavors, and colored with spirulina and fruit & vegetable extracts (pumpkin, carrot, black carrot, black currant, and apple). The creatures within the aquatically-themed pouch are some you might encounter in the ocean, or perhaps an aquarium. There’s a blue dolphin (huckleberry flavored), a red lobster (berry flavored), a sea horse (mango peach flavored)...

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Trader Joe’s Customer Choice Award Winners

January 04, 2016 in Events and Contests

Thank you for taking part in the Trader Joe’s 7th Annual Customer Choice Awards! We’ve counted and re-counted; your votes have been tallied, and the wait is over! Put your hands together! The nominees and winners are...

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Tarte à l'Oignon (Alsatian Style Onion Tart)

January 04, 2016 in What's New

This Alsatian onion tart is a new addition to our freezers that’s worthy of your attention. It’s similar in style to other tarts we have in our stores, but without any custard. Rich and buttery, it has a unique crust and topping you might expect to find in a fabulous continental restaurant... not in the freezer case of a grocery store! Trader Jacques Tarte à l’Oignon begins with true...

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Bruschette Tradizionale Oven Baked Toasts

December 30, 2015 in What's New

Bruschette (say: broo-SKEH-ta) is a traditional Italian meal starter that involves small slices of toasted or baked bread, topped with a variety of vegetables, deli meats, and herbs. Essential to this snack is the bread. It must be small. It must be crisp. And it should be simple. Trader Giotto’s Bruschette Tradizionale Oven Baked Toasts are all of these things—the perfect blank canvas for whatever fresh toppings the Italian-you craves. These come from...

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Build A Crostini-Rootini Bar

December 27, 2015 in Entertaining

At the peak of entertaining season, when the edibles seem endless, distinguish your fête fare by engaging your eaters in a build-it-yourself Crostini-Rootini Bar. Crostino is Italian for “little crust” and the eponymous appetizer has traditionally been crafted of thin slices of toasted or grilled bread that can be dressed with an assortment of toppings (spreads, toppings, garnishes). While simple in concept – a base with toppings – the possibilities for expressing culinary gumption are glorious!  

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Organic Spicy Spinach Blend

December 25, 2015 in What's New

Baby spinach is a perennial stalwart of the produce section. But being a stalwart can sometimes come across as being stodgy (we’re not calling baby spinach stodgy, but we’ve heard the talk, and we’re pragmatists). So we’ve found some friends for our old standby, and we’ve put them all together in a single bag. Trader Joe’s Organic Spicy Spinach Blend is a mix of...

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Radio - Frozen Whole Fillet Sockeye Salmon

December 23, 2015 in Radio Spots

In December, thoughts turn to good things from the North—and that has us thinking about Salmon—Sockeye Salmon. This is Matt Sloan of Trader Joe’s. Near the 60th Parallel North is Alaska’s Bristol Bay—home of the largest Sockeye Salmon fishery in the world. We made a special buy, just for this season.  We have boneless, skin-on, whole fillets of wild caught Sockeye Salmon from the icy waters of Bristol Bay. The fish is...

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Roasted Root Vegetable Ravioli

December 23, 2015 in What's New

Lately, we’ve been rooting for roots. All our Rah! Rah! rooting has led to some rootastic items, including our seasonal Butternut Squash, Beet (Root) & Goat Cheese Ravioli. While this unique and delicious seasonal pasta will eventually be going away, we’ve created another root-based ravioli that one could easily adopt as routine, since it will be on our shelves everyday moving forward. Ladies and gents, put your hands together and give it up for...

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The Pear-fecta

December 21, 2015 in Product Stories

For some, discovering the joy of pears feels like finally entering the Pearly Gates. That’s because, despite this sophisticated-cousin-of-the-apple’s heavenly profile—firm, perfumy, juicy, delicious—the average eater finds the road to pearadise a long and difficult one. What causes such impearment? It’s probably as simple as the fact that pears don’t fit our handy fruit expectations. Pearplexing questions arise, such as: “How do I know when it’s ready to enjoy?” Or, “What foods can I pear it with?”...

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