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Gluten Free Pretzel Twists

October 26, 2015 in What's New

Long before Chubby Checker was dancing the night away, and even before Dickens wrote his Oliver, pretzels were doing the twist. Their loopy shape made of wheat flour and water has provided an interesting texture for the tongue, and an infinite loop for the eyes—probably since as early as the 7th century. Today, with the rise of gluten intolerance, it’s time for another twist on the pretzel. We created Trader Joe’s Gluten Free Pretzel Twists with our customers who have gluten sensitivities in mind, but their bold crunch is nevertheless predicted to please far beyond the gluten free crowd. Our recipe makes good use of...

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Pumpkin Soup

October 23, 2015 in What's New

It’s autumn. The sky is darkening sooner. The air carries a distinct chill—especially after the sun goes down. In tune with the season, our bodies, having so recently craved chilled salads, now, mysteriously, almost imperceptibly, exchange that appetite for rich, warm, belly-filling soups… It is at this time, under these conditions, that we introduce our Pumpkin Soup. But this is not its first introduction. You and our Pumpkin Soup have met many times before. And it’s always a good time. You remember...

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Steamed Chicken Soup Dumplings

October 21, 2015 in What's New

Soup goes in a bowl or in a cup—unless, of course, you are a fan of Xiao Long Bao. Then, your soup goes in a dumpling. Trader Joe’s Steamed Chicken Soup Dumplings are a wonder to behold, both for their display of Chinese food innovation, and for their incredibly comforting flavor profile. This concept originates in the Jiangnan region of southeastern China, where Shanghai is situated. Xiao Long Bao are essentially soup dumplings, but instead of dumplings that go in the soup (though you can still certainly make this happen), the soup actually goes...

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Radio - Julienned Root Vegetables

October 19, 2015 in Radio Spots

Halloween is just around the corner, and that means you’ll soon be faced with the dilemma of what to give your neighborhood ghosts and goblins for trick or treat...

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Radio - Murasaki Sweet Potatoes

October 19, 2015 in Radio Spots

When you think of sweet potatoes, you think bright orange, right? At Trader Joe’s, we’re all about upending expectations, and sweet potatoes are ripe for upending...

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Gluten Free Pumpkin Bread & Muffin Baking Mix

October 19, 2015 in What's New

All pumpkin, all the time. That’s our motto around here—at least during pumpkin season. We already have a conventional Pumpkin Bread Mix, but we’re so goo-goo for pumpkin (and we’re also on a bit of a gluten free kick), we couldn’t help but add this version for our gluten sensitive friends. Trader Joe’s Gluten Free Pumpkin Bread & Muffin Baking Mix is easy to make (add egg, oil & water, mix, and bake), and even easier to...

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Out-Of-The-Box Baking

October 19, 2015 in Product Stories

We are believers in baking mixes. The ingredients, carefully calibrated, ensure that you get the best results, consistently – no matter where you’re cooking or how much experience you have. They minimize...

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Root Juice

October 16, 2015 in What's New

The holiday season comes along every year with its flurry of ambience, movies, music, scents, colors, and now: fresh juice. We sought out the most colorful roots—and fruits!— to marry into the merriest of holiday juices. We’ve aptly named it Trader Joe’s Root Juice. Our vendor creates a blend of fall’s most colorful and tasty root vegetables exclusively for us. Beets and carrots are freshly pressed and combined with blood orange juice and sweet potato puree. We turned it up a notch by adding...

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Abondance Cheese

October 14, 2015 in What's New

Trader Joe’s has almost always carried an abundance of cheese, but as of today, we can finally say we also carry Abondance Cheese—which is almost the same, but different. In French, abondance literally means “abundance,” yet we are not talking about a ‘large amount of something.’ The topic here is a classic curd crafted at the foot of the French Alps since at least as far back as the 14th century when monks from the Abbey of Abondance presented it at the election of the Pope in Avignon—making a name for themselves, and even more so for their...

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