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Sukiyaki

April 10, 2014 in What's New

The 1963 hit “Sukiyaki” is the only Japanese-language song to reach #1 on the Billboard charts. One imagines a bouncy beat with lyrics celebrating the joys of thinly sliced beef with vegetables and noodles in a soy sauce and sake broth. What one actually gets is a dejected singer crooning about walking and whistling while looking up so that his tears will not fall. Apparently, deft marketers chose this absurd title for the international version because it’s catchy, easy to say, and recognized the world over. We also chose Sukiyaki for the name of our latest frozen offering because...

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Zucchini Fries

April 08, 2014 in What's New

If you’ve ever attended a state fair, you’ve seen the deep-fried versions of mac & cheese, ice cream, and candy bars. Leave it to Americans for over-the-top food! At least when Italians fire up the oil pot, they have the good sense to batter up some vegetables. Trader Joe’s Zucchini Fries were inspired by the southern Italian tradition of battering and frying Zucchini, or “little squash.” Our supplier is based in Roseto degli Abruzzi on the northern coast of southern Italy—right in the middle of...

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Fancy Brunch Bites

April 07, 2014 in Holidays and Gatherings

In 1895, Guy Beringer put brunch on the map when he published “Brunch: A Plea” in the British periodical “Hunters Weekly.” In his overture to this breakfast-meets-lunch meal, the tone was set:

 “Brunch is cheerful, sociable and inciting. It is talk-compelling. It puts you in a good temper, it makes you satisfied with yourself and your fellow beings, it sweeps away the worries and cobwebs of the week.”

A century later, brunch is as liberating and invigorating as ever.  As we are in the swing of spring – high brunching season – we put our culinary whimsy to work, taking three Trader Joe’s tried-and-true – Polenta, Buttermilk Biscuits & Sweet Potato Tots – and transforming them each into single-serving, “fancy” muffinized brunch bites. They’re naturally “cheerful, sociable and inciting,” naturally.

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