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Butter You Up

February 09, 2015 in Product Stories

Call us old-fashioned—acts of bravado and grandeur may win hearts in Hollywood—but real charm is easily (and equally romantically) found in everyday life. Take, for example, Clarified Butter—the distillation of creamy, smooth butter. Also known as Ghee, it brings richness, warmth and the purest butter intensity to whatever it graces—a slice of toast, a skillet of vegetables… a tongue...

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Kettle Popped Sweet & Salty Popcorn Chips

February 08, 2015 in Radio Spots

These are not regular corn chips. They’re made with popped whole yellow corn, not ground corn. So, instead of tasting like tortilla chips, they really do taste like popcorn; in the semi-flat, almost-fluffy, just-about-round shape of a chip. They’re delicious...

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Loyalty

February 08, 2015 in Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever...

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