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Master-at-Miso Winners

June 23, 2014 in Events and Contests

See the big fish! View the winners of the Trader Joe's Master-at-Miso Recipe Contest...

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Light Vanilla Ice Cream

June 19, 2014 in What's New

As a noun, “light” is the phenomenon of invisible waves making things visible... Amazing. In verb-form, we “light” a fire to bring physical and aesthetic warmth to body and soul... Cozy. As an adjective, “light” means less of the good stuff—at least when food is concerned... BlechAcknowledging this adjectival atrocity, Trader Joe’s is doing our part to shed some light on the dim, dietary plight of “light” foods by introducing our new Light Vanilla Ice CreamIncredibly, this Ice Cream has 80% less fat than our wildly popular Super Premium French Vanilla Ice Cream. It also has...

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Sauerkraut with Pickled Persian Cucumbers

June 16, 2014 in What's New

Our Sauerkraut is in a pickle. Or is our pickle in some sauerkraut? Either may be true, but one thing’s for sure, Trader Joe’s Sauerkraut with Pickled Persian Cucumbers is a paragon of pickling tradition and innovationThe innovation? We’ve added pickles—Persian Cucumbers, to be exact. We’ve sliced them into thin rounds, lending extra texture to the kraut and providing just a little of that yummy pickle flavor. The tradition? This is Sauerkraut like your great-grandma used to make. That means all-natural fermentation. No vinegar added. No lab cultures to kick-start the process. No cooking or pasteurization. It’s just...

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