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Triple Tiered Chocolates

December 10, 2014 in What's New

It might be time to forget all you know about chocolate. Wipe its memory from your mind, clear out everything you’ve known before, and start entirely from scratch. That way, when you happen upon a box of Trader Joe’s Triple Tiered Chocolates, you’ll have no prior chocolate experience with which to compare. This is a good thing. It will allow you to savor every bit of these delicately layered bites, without having to...

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Petite Fig, Pear, and Cranberry Tart

December 08, 2014 in What's New

It is possible for dessert to be quick and simple, yet also elegant. It is possible for that dessert to be convenient for weeknight supper, easy to have on hand for unexpected guests, and also entirely impressive served to guests at a formal holiday gathering. We have a good number of desserts at Trader Joe’s that fit this bill, including the newly introduced Petite Fig, Pear and Cranberry Tart. This is a classic, French-pastry-inspired tart that begins with...

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Crunchy Amaretti Tradizionale

December 05, 2014 in What's New

Amaretti cookies are traditional, crunchy, Italian sweets found across Italy. In the U.S., they’re primarily found in small Italian specialty shops. This year, we have Trader Giotto’s Crunchy Amaretti Tradizionale, made exclusively for us by a company in Italy’s Ligurian region that’s specialized in this particular type of cookie for more than 150 years. These crunchy cookies with the subtle flavor of almond are made with just three ingredients—sugar, apricot kernels, and egg whites. No almond? Nope. The small, almond-shaped kernel that’s found within an apricot’s pit is...

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Cookies Beyond the Pail

December 03, 2014 in What's New

In the heart of California’s Santa Ynez Valley, just north of the coastal oasis of Santa Barbara, there lies a small city steeped in Danish history and culture. That city, Solvang (which translates, from Danish, to “sunny field”), has celebrated its founders’ Danish roots for more than 100 years. The manifestations of Solvang’s “Danishness” comes in many forms, from the annual Danish Days festivities and the windmills & traditional Danish architecture, to the shops selling cookies in adorable little pails. What do cookies in pails have to do with Denmark? We’re guessing...

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Build A Crostini-Rootini Bar

December 01, 2014 in Entertaining

At the peak of entertaining season, when the edibles seem endless, distinguish your fête fare by engaging your eaters in a build-it-yourself Crostini-Rootini Bar. Crostino is Italian for “little crust” and the eponymous appetizer has traditionally been crafted of thin slices of toasted or grilled bread that can be dressed with an assortment of toppings (spreads, toppings, garnishes). While simple in concept – a base with toppings – the possibilities for expressing culinary gumption are glorious!  

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Trois Chocolats

December 01, 2014 in What's New

Oh, sure, we could have called these rich, smooth, creamy, velvety blends of cocoa “Three Chocolates.” We could have. But we didn’t. We didn’t, because we knew that evoking the French would romanticize everything about Trader Joe’s Trois Chocolats, and all that these blends represent the epitome of—at least as it can be applied to hot cocoa. These Trois Chocolats were created using our signature Sipping Chocolate as a jumping off point. Our goal was to...


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Trader Joe’s Customer Choice Awards

November 30, 2014 in Events and Contests

The Trader Joe’s 6th Annual Customer Choice Awards: Favorite Products of 2014 is underway. This exclusive online event allows fan(atic)s to give proper ado to the Trader Joe’s products that put the moxie in kitchen moves, the brag in blogs, the yum in bellies. Shine the spotlight on your TJ’s stars—cast your votes here!

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