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Organic Coconut Water

January 30, 2015 in What's New

There are several ancient and romantic stories about the origins of the coconut. All of them involve burying something (an eel, a lover’s head, a dead girl), and the subsequent emergence at the place of burial of a tree that grows tall and bears large, exceptional fruit. The origin of our Organic Coconut Water has a story, too—a newer and decidedly less legendary story, but one that nevertheless describes the exceptional qualities of our latest coconut item. Amidst the ongoing...

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Uncured Sliced Corned Beef

January 28, 2015 in What's New

We’ve long carried Corned Beef in the weeks leading up to St. Patrick’s Day as an integral component of that most delicious holiday dinner. But, it’s been conspicuously absent from our stores at all other times of the year. We absolutely understand that this is no longer acceptable. Our customers’ yearnings for ‘corned beef with which you can make piled-high sandwiches reminiscent of your favorite deli’ have not fallen on deaf ears. Now, Trader Joe’s Uncured Sliced Corned Beef can...

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Big Game Bites: Three Plays, Two Ways

January 26, 2015 in Entertaining

The food around football watching has become an equally Big Game. To score smartly and soundly takes strategy. Trader Joe’s Big Game Bites “playbook” gives you three easy-to-follow plays in two ways. Our “BLITZ” recipes accommodate the need for speed—they can be executed in 15 minutes or less

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Cookie Butter Sandwich Cookies

January 23, 2015 in What's New

In a rare case of math offering the simplest explanation, we present an equation: c + cb = OMg. Translation for the mathematically challenged... cookie + cookie butter = Oh My goodness! (Exclamation added for non- mathematical emphasis.) OMg is also equivalent to our new Cookie Butter Sandwich Cookies. By sandwiching...


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Half Caff

January 21, 2015 in What's New

In 2013, we introduced Joe’s Decafthe decaffeinated version of our popular Joe’s Medium coffee. Those looking to basically eliminate their caffeine intake were overjoyed. Since then, we’ve come to realize there’s another kind of Trader Joe’s coffee customer out there—the kind who still wants a little jolt, just not the full shock treatment. For those only half-interested in caffeine, we now are offering Trader Joe's Half Caff...

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Super Burrito!

January 19, 2015 in What's New

This Super Burrito does not come with a cape. It does not leap buildings in a single bound; nor does it display super-human strength... although... it’s possible it might give you strength. That’s because what it does have is a load of super-healthy ingredients. Inspired by our own frozen Organic Superfood Pilaf, our Super Burrito contains the very same triumvirate of “superfoods”: quinoa, kale, and sweet potatoes. Our 50/50 blend of red and gold variety quinoa is...

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Truffle Marcona Almonds

January 16, 2015 in What's New

Medieval marriages were rarely motivated by love. More often, they were the union of two people from different clans, arranged by powerful parents for geopolitical gain. If the kids were lucky, love might blossom, and that matrimonial match—though undertaken with mixed motives—could result in true romance. Being matchmakers in victuals (rather than nuptials), and with our...

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Chunky Blue Cheese Dressing & Dip

January 13, 2015 in What's New

When you buy tomato sauce, you expect tomatoes to be the main ingredient. Lemonade should begin with lemons. Applesauce? Apples, of course. Why would your blue cheese dressing be any different? With Trader Joe’s Chunky Blue Cheese Dressing & Dip, you get what you expect. While most other comparable dressings list mayonnaise as the first ingredient, our Dressing & Dip is...

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Crispy Crunchy Broccoli Florets

January 12, 2015 in What's New

“I do not like broccoli. And I haven’t liked it since I was a little kid and my mother made me eat it. And I’m President of the United States and I’m not going to eat any more broccoli.” ~ George H.W. Bush

The 41st president of the United States is not alone. The mother’s imperative to “Eat your broccoli,” is all too familiar to kids and adults, alike. We didn’t set out to eradicate broccoli haters when we created our Crispy Crunchy Broccoli Florets. But, that’s...

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