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Hygge You Think You Are?

February 06, 2017 in Category: Guides

While there’s no direct translation, the Danish word hygge (say “HOO-guh”) can be loosely described as an atmosphere of coziness, contentment and kinship, or an appreciation of those things in everyday life. It's a concept we've been cuddling up to lately, thanks to...

Break Fasts, Not Hearts

February 05, 2017 in Category: Entertaining

It’s often been said that breakfast (or brunch, if you wake up on the later side) is the most important meal of the day. It would follow then, that on a day like Valentine’s Day, breaking bread with your beloved is a big deal...

Uncooked Wild Blue Shrimp

February 03, 2017 in Category: What's New

A ‘Black and White’ malt is actually brown. White Wine… is yellow. Black Figs are really more of a purplish color. What about Blue Shrimp? They are white, of course! True, some blue appears between the shell segments that run along the tail… but because Trader Joe’s Wild Blue Shrimp are shelled (and deveined), you’d never know it. Our frozen, Uncooked Blue Shrimp are Wild-caught off the coast of Mexico and carefully frozen so that you can have access to these beauties whenever that high-quality seafood craving hits. Characteristic of this variety, these crustaceans have...

Organic Dry Black Beans

February 01, 2017 in Category: What's New

Dry beans can seem intimidating if you haven’t cooked with them before. While they definitely require more time investment than your super-handy canned beans, they are still fairly simple to prepare. The bonus? Dry beans are a ‘blank-slate,’ allowing you ultimate control of the flavor. Trader Joe’s Organic Black Beans are ready for your own black bean recipe. Or, if you’re a newcomer to the bean party, you can follow the recipe on our package. Essentially, the beans get a quick...

Tulip Bulbs

January 30, 2017 in Category: What's New

With their straight stems, limited leaves, and showy blooms, tulips are one of the world’s favorite flowers. And because tulips are perennials that grow from bulbs, they are well suited for botanical magic. What kind of botanical magic, you ask? Behold, Trader Joe’s Tulip Bulbs. These are specially selected, long-life Tulips; imported from Holland, and planted in a hydroponic glass vase, which allows you to watch them grow. Through the clear vase, you can plainly see the dark-colored bulbs with their many strands of pale roots that shoot down under the water like delicate...

What's in a Bowl?

January 30, 2017 in Category: Entertaining

We’ve discovered that no matter how much someone knows about football, they’ll always show up for the Bowls. The Food Bowls, that is. When the Big Game rolls around, empty bowls are filled with a delicious variety of foods...

A High Standard

January 29, 2017 in Category: Radio Spots

At Trader Joe’s we do things a little differently, and our customers hold us to a very high standard. Thank you for that, by the way. We work hard to live up to the high standard you’ve come to expect of us. We travel down the block and around the world to bring you unique, exciting, exotic products of the best quality – like Gyoza and Chicken Tikka Masala – as well as the basics like milk, eggs and butter.  And all at the very best prices every day.

Great Values the Trader Joe's Way

January 28, 2017 in Category: Radio Spots

If price is what you pay, and value is what you get—it’s important to have confidence that you’re getting a good deal.  But talk is cheap.

Whenever you walk into a Trader Joe’s, you’ll find both grocery basics and exciting new products that tempt your palate, but won’t challenge your wallet.  We don’t carry soup to nuts, but we do carry amazing soup—and super nuts. 

No Gimmicks. Just Great Values.

January 28, 2017 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...