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Green Goods to Ring in Spring

March 15, 2017 in Category: Product Stories

Green means go. It’s what the grass is more of on the other side. Green is the eye of an envious monster… the power from a wind-whirled turbine. That close-cropped turf you putt on? A green. But here, teetering on the cusp of spring—nestled right up next to the Day of St. Patrick—what exactly do we mean by green? It’s simple: We’re talking green-colored goods. Every section of our store contains items with a green sheen: From seaweed snacks and spicy sauce to leafy greens and cold-pressed juice. From cheese with pesto and...

Fior Delle Alpi

March 14, 2017 in Category: What's New

The Swiss Alps are famous for crisp mountain air, high peaks, and skiing. Each year, people from around the world flock to the Alps for world-class winter skiing. From these same Swiss Alps comes Trader Joe’s Fior Delle Alpi cheese—and yes, it’s as excellent as the skiing! Fior Delle Alpi translates to “Flower of the Alps,” a name fitting for our March spotlight cheese. Hidden in a black rind, this raw milk cheese is made by hand at a small mountain dairy. The cows are free to roam and graze on mountainsides covered in grasses and wild herbs, and these herbs are vital to the intense...

Here's to Irish Bangers

March 13, 2017 in Category: Entertaining

Corned beef usually gets all the culinary consideration around March 17th—and it is worthy of such attention—but we thought it was high time to shine a spotlight on Irish Bangers. Though they aren’t actually called “bangers” by the Irish, the rest of the world has adopted this moniker. No matter the word you use, these are true Irish-style sausages. Made with all-natural pork that’s never been treated with antibiotics or hormones, our Irish Bangers include...

The Spice of Life

March 12, 2017 in Category: Radio Spots

In Book Twelve of his Natural History, Pliny the Elder expressed astonishment at the rapid rise in popularity and price of a pungent seed –pepper. Once upon a time, ships sailed across the seas filled with peppercorns—and you’d pay dearly for a pinch...

Try Something New

March 12, 2017 in Category: Radio Spots

A fear of new things is called centophobia. If you suffer from this widespread disorder, Trader Joe’s is like therapy. Only much less expensive.  And you get to eat, too. For all you centophobes out there – and everyone else, too – we created the Trader Joe’s Demo Station...

No Gimmicks. Just Great Values.

March 12, 2017 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

Cannelés de Bordeaux

March 08, 2017 in Category: What's New

Despite its simple ingredients, the traditional cannelé (“kan-uh-lay”) has always been challenging to make, requiring a persnickety pastry chef. Fortunately, Trader Joe’s Cannelés de Bordeaux have been pre-made for you (our chefs are persnickety enough) and frozen to make your enjoyment of this gastronomical gift a cinch. Our Cannelés are made in the tradition of pastries first created in the city of Bordeaux (southwestern France). These little cylindrical cakes are baked in miniature, fluted molds, which create a pattern of ridges around the outside of each one. They sort of look like shrunken, elegant Bundt cakes. Very simple ingredients...

Oatmeal Cups

March 07, 2017 in Category: What's New

We’ve recently launched two new Oatmeals, both of which are unique and tasty in flavor, and convenient and easy in presentation. Each Oatmeal starts with hearty rolled oats, of course! In the case of our new Tart Cherry, Chia & Pumpkin Seed Oatmeal, these oats are nutritionally boosted with chia seeds. Tantalizingly tart dried cherries partner up with nutty, crunchy pumpkin seeds to complete this heart-warming profile. One serving (the whole cup) provides 6 grams of fiber and 9 grams of protein, as well as 20% of your recommended daily intake of...

Black Forest Cupcake Flavored Black Tea

March 07, 2017 in Category: What's New

The Black Forest—Schwarzwald in German—is a large forested mountain range in southwestern Germany known for its ham, cuckoo clocks, and cake. Though black forest cake does have the same name as this region, the dessert’s namesake is actually a German brandy—Schwarzwälder Kirschwasser—that is often included in the cake. Trader Joe’s Black Forest Cupcake Tea does not have brandy in it, but it’s still worthy of its Black Forest name. A traditional Black Forest cake is made with...