Dig In

How to Spot a Great Value

May 16, 2016 in Radio Spots

Spotting a great value can be tricky. At Trader Joe’s, though, values are as easy to spot as pins at a bowling alley, Hawaiian shirts at a luau, or Mandarin Orange Chicken in our freezers. For us, value is more than just a great price.  It’s where great price meets superior quality. It’s a challenge – one that makes our work so much fun. At Trader Joe’s, you get excellent prices on great-tasting foods made with the best ingredients...

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Just Beets

May 13, 2016 in What's New

You might hear about our new product, Trader Joe’s Just Beets, and think: “Those must be some fair-minded root vegetables.” That very well may be true, however, it wasn’t necessarily our intention to speak of their moral-rightness when we called them Just. The Just in our Beets really means only, as in: These. Are. Beets. And that’s all they are. “C’mon!” you say. “Isn’t there at least some sea salt, or a little oil, or some additional seasoning added?” No. No. And...

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Unsweetened Instant Oatmeal

May 11, 2016 in What's New

Oatmeal has been a breakfast staple for ages. We don’t know for certain how many ages and won’t hazard a guess (we just know it’s been a while), but one thing we do know for certain is that our customers love their oatmeal. Recently, however, our customers brought to our attention a glaring oversight: While we offer a fun array of year-round and seasonal instant oatmeal, we’ve never had an unsweetened variety. "Give us a blank breakfast canvas!" they said. "Let us be the masters of our own breakfast destiny!" Our mission was clear, and so the journey to...

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St. Nectaire Cheese

May 09, 2016 in What's New

It’s storied that Henri de La Ferté-Senneterre, the Marshal of France, introduced St. Nectaire to the court of Louis XIV. The Sun King (a famed foodie) declared the semi-soft, wash-rind St. Nectaire to be a favorite, setting the stage for a humble farmstead cheese to become a feast-defining cheese. Lest you think we’re being hyperbolic, in 1788, the historian Legrand D’Aussy wrote, “If someone wants to treat you to a feast, there’s always going to be some Saint-Nectaire.” At the time, he was travelling through the...

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Organic French Roast Cold Brew Coffee Concentrate

May 06, 2016 in What's New

When we first introduced our TJ’s Cold Brew Concentrate in 2013, we knew it was going to be a hit, but how big of a hit... well, even we weren’t fully prepared. Since then, the bottled cold brew and cold brew concentrate trend has all but exploded, and ours is the best value on the market—by a long shot. So, we approached our supplier about introducing a second variety of Cold Brew Coffee Concentrate this year—this time an organic offering—and we were thrilled when they agreed. Like it’s predecessor...

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Trofie Colore Macaroni

May 04, 2016 in What's New

Spring has sprung, and like the old show tune goes, everything’s is comin’ up pasta! Okay, we might have modified those lyrics just a tad—but can you blame us? Our latest addition to our pasta lineup makes us want to sing! Crafted in hues of rosy red, soft orange, sunny yellow, muted green, and neutral ivory, Trader Giotto’s Trofie Colore is not just autentico—it’s bellissimo. Per most accounts, modern trofie—a tight, spiral-shaped macaroni—originated in Northern Italy and is a staple of...

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Cocoa Dusted Truffles with Toffee Bits

May 02, 2016 in What's New

So much chocolate is available these days—much of it just ‘ho-hum’—it’s easy to begin believing that “chocolate is chocolate is chocolate.” But, Trader Joe’s Cocoa Dusted Truffles with Toffee Bits stand out among the rest, proving that extraordinary chocolates do still exist. These Truffles are an eating experience—a study in the joy of textural contrasts and the balance of delicate flavors. Made in Belgium of real Belgian chocolate, each one possesses an especially smooth filling made from aerated milk chocolate...

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Roasted Potatoes with Peppers & Onions

April 29, 2016 in What's New

Arguably one of the greatest smells coming out of the kitchen is the aroma of peppers and onions cooking together. Add some cubed potatoes and you’ve got a tasty trio just begging to be topped with poached eggs or mixed with cured meat. The one down side to this dish is the substantial labor involved, which includes chopping and sautéing peppers; and cutting, par-cooking, and browning the potatoes. Foreseeing our customers’ need for an easier way, we created a...

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Pickled Cauliflower Medley

April 27, 2016 in What's New

From the same supplier that handcrafts our Raw Fermented Sauerkraut with Pickled Persian Cucumbers comes Trader Joe’s Pickled Cauliflower Medley, a star-studded selection of super foods—specifically, three colors of cauliflower and sweet peppers in a trio of hues. Like its sauerkraut sibling, this mix of vitamin and mineral-packed veggies (every serving has four times the amount of vitamin C you’ll find in an orange!) is raw, never cooked...

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