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We’ve Lost Our Heads for the Kouigns of Hearts

February 10, 2015 in Entertaining

Sure, we love our roses, hearts and chocolates just as much as the next Romantics. For some Valentines, the cliché is more than okay. But what about your punch-you-in-the-gut Passions? They deserve nuance and… umph! For these Loves, we suggest crowning the Kouigns (queen) Amann with homemade Coconut Caramel Sauce. Yeah, that’s right – caramelizing caramelized cake – that ought to show your punch-you-on-the-gut Passions just how much you care...

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Butter You Up

February 09, 2015 in Product Stories

Call us old-fashioned—acts of bravado and grandeur may win hearts in Hollywood—but real charm is easily (and equally romantically) found in everyday life. Take, for example, Clarified Butter—the distillation of creamy, smooth butter. Also known as Ghee, it brings richness, warmth and the purest butter intensity to whatever it graces—a slice of toast, a skillet of vegetables… a tongue...

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Radio - Kettle Popped Sweet & Salty Popcorn Chips

February 08, 2015 in Radio Spots

These are not regular corn chips. They’re made with popped whole yellow corn, not ground corn. So, instead of tasting like tortilla chips, they really do taste like popcorn; in the semi-flat, almost-fluffy, just-about-round shape of a chip. They’re delicious...

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Radio - Loyalty

February 08, 2015 in Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever...

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Pitted Dark Sweet Cherries

February 06, 2015 in What's New

It may be that the only negative thing about fresh, ripe, summertime fruits is that you can’t get them in the off-season. Sweet cherries are among the best of the summer fruit crop, but once their short season is over, it’s a long wait until the fresh crop is available again. Wouldn’t it be great if you could satisfy your cherry cravings, even in the middle of winter? Trader Joe’s Dark Sweet Cherries, thanks to the phenomenon that is the freezer, are...

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Shishito Peppers

February 05, 2015 in What's New

An exotic delicacy iconic to izakaya (Japanese tapas/appetizers/bar food), the Shishito Pepper has become a ubiquitous and fashionable finger-food of late. Here’s why: Shishito Peppers are enormously delicious and a bit daring, couldn’t be simpler to prepare, are famously finger-friendly, and make perfect appetizers. Native to Japan (perhaps via Portugal, some speculate), the slender, green peppers have...

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Fireworks Chocolate Bar

February 03, 2015 in What's New

Ooh, there are going to be fireworks. On your tongue. Oh yes, indeed. Trader Joe’s Fireworks Chocolate Bar is here to put a little spark in your life (and in your mouth), to add a little spice to your everyday experience, and of course, to deliver fine chocolate at an explosively good value. Trader Joe’s Fireworks Bar is...

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Paneer Masala Naan

February 02, 2015 in What's New

We’re known for our Indian food. Customers appreciate the authentic flavors and recipes that are delivered with quality ingredients, by suppliers who are actually Indian. Naturally, we’re also known for our naan—at least among those who love our Indian food. For our Indian-food fans, the new Paneer Masala Naan has arrived, none-too-soon. Paneer Masala is our first...

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Spread The Love

February 02, 2015 in Entertaining

It’s been said that the fastest way to the heart is through the stomach. So if you're looking to spread the love, then here are a few recipes, featuring famous Trader Joe’s spreads, that cut straight to the heart...

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