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The Product Gangway

March 30, 2015 in Product Stories

Our mission is to bring you the best quality products at the best prices, every day. To do this, we have to manage our on-the-small-size store space well. This means, as great, new discoveries are being introduced, we are discontinuing products that aren’t earning their shelf space...

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Kale Quinoa Salad

March 27, 2015 in What's New

Rumor has it that a leading fast-food chain will soon be offering kale on its menu. You know that a food has become a cultural fixture when it’s available at your local drive-thru. Quinoa—though not yet on the drive-thru menu—solidified her lofty produce position a few years ago when the United Nations officially declared 2013 the International Year of Quinoa. We think it’s about time the...

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Artichoke Antipasto

March 25, 2015 in What's New

The Artichokes for our Antipasto are cultivated in the fertile Incan soils of Peru. These are a special cultivar from Europe that’s been adapted to the weather on the coast-side (west) of Peru. Our supplier first grows the seeds in plant beds and then moves them to the fields where they grow for up to 200 days. Once the baby artichokes reach the perfect size, they are hand-harvested one by one, and...

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Shiitake Mushroom Chicken

March 23, 2015 in What's New

It’s disconcerting that at any given moment, bombs are going off somewhere in the world. Fortunately, not all bombs are destructive. Modern chefs have created umami bombs. Umami—oo-MA-mee—is the “fifth taste” (after sweet, salty, sour, and bitter...), and it’s been used for ages, though not officially identified until the early twentieth century. When dropped in the mouth, umami bombs detonate comforting, savory flavors. Trader Ming’s Shiitake Mushroom Chicken is our latest comestible bomb, and it’s been...

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Baconesque White Cheddar Popcorn

March 20, 2015 in What's New

If it tastes like bacon and it smells like bacon, it must be bacon, right? Well, not exactly. Trader Joe’s Baconesque White Cheddar Popcorn has achieved the feat of tasting like bacon, without actually containing bacon. Let’s start at the very beginning (a very good place to start). Here, it all begins with air-popped butterfly popcorn, a special variety that pops into a fluffy piece of popcorn with a captivatingly crunchy center. That crunchy popcorn is loaded into a...

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Classic Colomba di Pasqua

March 18, 2015 in What's New

The image of a white dove brings to mind things like love & peace, the Olympics, Noah’s Ark, and... bread. Yes, bread. At least, that’s what the average Italian thinks of when a dove is spotted in the springtime. The Colomba di Pasqua, literally “Easter Dove,” is sweetened bread that has been an annual tradition in Italy for hundreds of years. The Colomba di Pasqua is a holiday treat similar to the...

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Fancy Brunch Bites

March 18, 2015 in Entertaining

In 1895, Guy Beringer put brunch on the map when he published “Brunch: A Plea” in the British periodical “Hunters Weekly.” In his overture to this breakfast-meets-lunch meal, the tone was set: “Brunch is cheerful, sociable and inciting. It is talk-compelling. It puts you in a good temper, it makes you satisfied with yourself and your fellow beings, it sweeps away the worries and cobwebs of the week.” A century later, brunch is as liberating and invigorating as ever.  To gear up for Spring – high brunching season – we put our culinary whimsy to work, taking three Trader Joe’s tried-and-true – Polenta, Buttermilk Biscuits & Trader Potato Tots – and transforming them each into single-serving, “fancy” muffinized brunch bites. They’re naturally “cheerful, sociable and inciting,” naturally.

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Radio - Organic Carrots of Many Colors

March 17, 2015 in Radio Spots

The average American consumes more than eleven pounds of carrots every year. And that’s just the orange ones. Organic Carrots of Many Colors come in yellow, white, red, and purple, in addition to orange. They’re naturally sweet and crunchy, and the colors really pop...

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Radio - Kale Sprouts

March 17, 2015 in Radio Spots

Kale Sprouts. Never heard of them? That’s okay. We gave them that name, so unless you were in our heads, you couldn’t have known. Kale Sprouts are exactly what you might think they are, once you’ve heard the name – a hybrid of Brussels Sprouts and Kale. They’re the result of about 15 years of cross-breeding Russian Red Kale and Brussels sprouts. A long wait, and worth every minute...

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