Dig In

Ode to Squash

September 26, 2016 in Category: Guides

The falling temperatures (in some areas of the country, anyway), the sunset-hued foliage, and of course, winter squash. We’ve espoused our preference for pumpkin time and again (you can check out some of our favorite pumpkin items in this month’s Flyer), but now we want to raise a fork to some of the pumpkin’s bulbous brethren...

Peach Apricot Flavored Black Tea

September 23, 2016 in Category: What's New

Try to think of an occasion where tea seems out of place... Practically impossible, right? Tea is great in the morning, the afternoon, or at night. It can be found in formal tea ceremonies and casual cafés. It can be black, green, fruity, herbal, hot, cold, sweetened, unsweetened; so many options! With such a plethora of profiles to consider, deciding which teas to offer in our stores sometimes presents a challenge, but after introducing Organic Mango & Chile Black Tea for Mango Season, we decided we should keep branching out with more fruity, black teas. And that’s where Trader Joe’s Peach Apricot Flavored Black Tea comes in...

Organic Ginger Zinger

September 19, 2016 in Category: What's New

A zinger can be a witticism or striking remark. It can also be the perfect word to use for the name of our newest beverage creation: Trader Joe’s Organic Ginger Zinger. Bursting with ginger and lemon flavor, what other word comes to mind besides zing? We’ve dreamed up the perfect ratios of organic ginger juice and organic lemon juice concentrate to produce a refreshing, spicy, zingy beverage. Organic sugar has also been added to sweeten up that spicy zing a little bit—because you wouldn’t want to be stuck with a permanent pucker. If you like ginger beer and...

Pumpkin Bread Mix

September 18, 2016 in Category: Radio Spots

Pumpkin Season is upon us, and that means your neighborhood Trader Joe’s is prodigiously packed with pumpkin, including one of the pumpkin products that started it all. We’re talking about Trader Joe’s Pumpkin Bread and Muffin Mix...

Pumpkin Soup Crackers

September 18, 2016 in Category: Radio Spots

Traditionally, crackers go on top of or in soup. At Trader Joe’s, tinkering with tradition is our tradition. Now, the crackers get their turn. We’re not changing all crackers, but with Trader Joe’s Pumpkin Soup Crackers, we’ve upended the bowl, and filled the crackers with soup. Pumpkin soup...

Wild Sockeye Smoked Salmon Ends & Pieces

September 16, 2016 in Category: What's New

“Waste not, want not,” is how the proverb goes. Like many truisms, it’s common sense. Save what’s left over (instead of throwing it away) and you’ll have more for another day. Sometimes, we’ll ask a supplier to save “what’s left over” from the creation of a Trader Joe’s product, and reserve those unused portions to be packaged up and sold separately. We’ve used this approach with our bacon [Trader Joe’s Uncured Bacon Ends & Pieces], salami [Columbus Peppered Salame Ends and Pieces], and several other items. Our latest application of this ‘waste not’ approach has produced Trader Joe’s Wild Sockeye Smoked Salmon Ends & Pieces. The supplier of our regular sliced Wild Sockeye Smoked Salmon harvests its Red Salmon from...

Shrimp Soft Tacos

September 14, 2016 in Category: What's New

Did you know you could temporarily turn your kitchen into a trendy taco truck, for less than it would cost to put a couple gallons of gas in said truck? It’s true, and our Shrimp Soft Tacos are the comfort-of-your-own-home response to the taco truck trend. We’ve indulged at loads of taco trucks. We’re unabashed fans of taco trucks. We’ve never had tacos we liked this much from a taco truck. Trader Joe’s Shrimp Soft Tacos are constructed simply—shrimp, sauce, and cheese are placed inside three small...

Curry Simmer Sauce

September 13, 2016 in Category: What's New

Perhaps you've dreamed of a passage to India. Perhaps you've encountered the frustrating reality that it's really expensive to get halfway around the world. Perhaps you're more likely to journey to your neighborhood Trader Joe's. Perhaps you're in luck. Well, actually, you're most certainly in luck, because...

3 Cheese Wafers

September 09, 2016 in Category: What's New

When it comes to cheese crackers, the options out in the market are seemingly endless. It may shock you to discover, however, that many of these so-called “cheese” crackers don’t have any actual cheese in them—really! Rest assured, nothing could be further from the truth when it comes to our 3 Cheese Wafers. One of our Product Innovators first found these small, snack-size crackers while on an airplane to...