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Milk Chocolate Jumbles

February 25, 2015 in What's New

If a jumble is “an untidy collection or pile of things,” then our Milk Chocolate Jumbles are aptly named. Crispy, creamy, sweet, and salty tastes from three different continents are melded into a tantalizing and toothsome treat. Our Jumbles begin with premium pecans, harvested in the Southwestern United States, and roasted to enhance their inherent nuttiness. (Incidentally, the pecan tree is the only major nut tree indigenous to North America—a truly American nut.) Our patriotic pecans are...

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Organic Pomegranate Seeds

February 23, 2015 in What's New

In today’s world of ultra convenience, virtually no one has the time for fruit with seeds. Recognizing this, horticulturists have developed seedless grapes, seedless watermelon, seedless oranges... Despite the clear sociological preference, we are willing to bet that no one is holding out for the seedless pomegranate. For the pomegranate, seeds are the fruit! Plus, their crunchy, sweet-tart profile is...

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Pretzel Bagels

February 18, 2015 in What's New

Traditionally, pretzels have knots—or at least, a twist. Trader Joe’s Pretzel Bagels do not have knots. Perhaps, that’s the twist. After seeing the popularity of our Soft Pretzel Sticks, we decided it was time to bring the Pretzel Bagel around. Speaking of a round, that’s the shape—a circle with a hole, like your typical bagel. But, unlike the typical bagel, our Pretzel Bagels have a...

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Vegan Tikka Masala

February 16, 2015 in What's New

The combination of meat pieces (“tikka”) in a creamy sauce with savory spices (“masala”) is an Indian-style dish that is popular in restaurants around the world—especially in the U.K. where some say it originated. Trader Joe’s carries a few different versions of Tikka Masala, including Paneer Tikka Masala, and Chicken Tikka Masala. But, while our pieces of chicken or cheese cooked in Indian curry may keep carnivores and vegetarians grinning, the vegan who craves Indian food has had little reason to smile... until now...

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Sprouted Organic California Rice

February 13, 2015 in What's New

Way back in 1989 (yes, 26 years ago), we introduced a rice trilogy that hailed from California. It was unique to us, and sold in our stores for many years. As our customers’ tastes in grains evolved, we had to make room for new things, and sadly, the trilogy’s time came to an end. Cut to 2015 (that’s now), and the trilogy is making a bit of a comeback, albeit in a newly nuanced format. Trader Joe’s Sprouted Organic California Rice is a...

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Cocoa Batons

February 11, 2015 in What's New

Every now and then, we take a good, hard look at the products we offer. Sometimes, we end up saying goodbye to a few items to make room for the new. Other times, we’ll find ways to improve upon what we have. That’s what we’ve done with Trader Joe’s Cocoa Batons—formerly known as Petite Cocoa Batons. When we revisited the previous version, we realized they were...

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We’ve Lost Our Heads for the Kouigns of Hearts

February 10, 2015 in Entertaining

Sure, we love our roses, hearts and chocolates just as much as the next Romantics. For some Valentines, the cliché is more than okay. But what about your punch-you-in-the-gut Passions? They deserve nuance and… umph! For these Loves, we suggest crowning the Kouigns (queen) Amann with homemade Coconut Caramel Sauce. Yeah, that’s right – caramelizing caramelized cake – that ought to show your punch-you-on-the-gut Passions just how much you care...

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Butter You Up

February 09, 2015 in Product Stories

Call us old-fashioned—acts of bravado and grandeur may win hearts in Hollywood—but real charm is easily (and equally romantically) found in everyday life. Take, for example, Clarified Butter—the distillation of creamy, smooth butter. Also known as Ghee, it brings richness, warmth and the purest butter intensity to whatever it graces—a slice of toast, a skillet of vegetables… a tongue...

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Radio - Kettle Popped Sweet & Salty Popcorn Chips

February 08, 2015 in Radio Spots

These are not regular corn chips. They’re made with popped whole yellow corn, not ground corn. So, instead of tasting like tortilla chips, they really do taste like popcorn; in the semi-flat, almost-fluffy, just-about-round shape of a chip. They’re delicious...

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