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Sweet Plantain Chips

February 26, 2016 in Category: What's New

The Quindío region of Colombia is part of the so-called “coffee triangle” (Triángulo del Café), widely considered one of the best places to grow coffee beans. It is less widely considered one of the best places to grow plantains... but this doesn’t make that fact any less true. The volcanic soil, altitude, proximity to the equatorial line, and consistent climate make this region an exceptional environment for growing this banana cultivar. Trader Joe’s new Sweet Plantain Chips start with...

Creamy or Crunchy No Stir Peanut Butter Spreads

February 24, 2016 in Category: What's New

Full disclosure: we sell a lot of peanut butter. Probably enough peanut butter to fill football stadia across the country. And we sell a variety—creamy, crunchy, organic, conventional, with salt, without salt... you get the idea. One option we haven’t had is a no-stir variety. Our peanut butters have always been minimalist: peanuts and salt (or not), without anything added. Because of this, they all have oils that separate from the actual peanut butter, and require stirring to...

Tonic Water with Natural Lime Flavor

February 22, 2016 in Category: What's New

A tonic for what ails you? Maybe not. A tonic for your gin? Most definitely. Trader Joe’s Tonic Water with Natural Lime Flavor is here, and we’ve done our best to improve on this classic cocktail mixer. When British colonists started settling India in the mid-eighteenth century, enthusiasm for the new country they acquired was tempered by a new disease that came with it: Malaria. As it turns out, quinine, derived from the bark of the chinchona tree, proved to be an effective remedy for the disease—if not a very bitter and distasteful one. Some genius Brit decided to...

Radio - Hatch Chile Mac & Cheese

February 22, 2016 in Category: Radio Spots

The next time you’re in the mood for mac and cheese, hatch a plan to head to your neighborhood Trader Joe’s to find something a little different.

Radio - Hatch Valley Salsa

February 22, 2016 in Category: Radio Spots

In New Mexico, the question remains—red or green?  If you think all chile peppers are the same, it’s time to wake up and taste the salsa.

Sweet Onion & Bacon Vinaigrette

February 19, 2016 in Category: What's New

We’ve been looking for ways to jazz up our shelf-stable dressing selection for a while now. Working extra hard, our developers came up with a new flavor profile that’s really piqued our palate. Crafted in small batches, Trader Joe’s Sweet Onion & Bacon Vinaigrette is much like the onion and bacon dressing you would see made table-side by the maître d’ at a fancy French restaurant. While we can’t offer customers their own, personal maître d’ (wouldn’t that be something?), we think this just might be the next best thing! Onion-y, bacon-y, sweet, and smoky, our...

Semi-Dried Apricots

February 17, 2016 in Category: What's New

We’ve long carried dried apricots in our dried fruit section, and everyone loves a fresh apricot from our produce tables… but a frozen apricot? We hadn’t seen these in stores anywhere, so when our buyers came upon this limited offering, we had to investigate—and we are so glad we did! Made from the same apricot variety as our dried Turkish Apricots, Trader Joe’s Semi-Dried Apricots are just as they sound—partially dried at low temperatures and immediately frozen to lock in their flavor. Unlike other frozen fruit that hasn’t been semi-dried, our Apricots don’t exude any excess...

Guide to TJ's Coffee Character

February 16, 2016 in Category: Guides

While a professional cupper may give rank to acidity, and a casual sipper may talk about a brew’s “bite,” they are describing the same thing—coffee character. There are many factors that influence how coffee expresses itself in your cup. These include cultivar, micro-climate, harvesting techniques, processing, roasting, even your own brewing methods. Since the nuance is so expansive, we're narrowing our focus to two simple yet important criteria—geographic origin and roast—of Trader Joe’s coffees to help you identify what kind of characters with which you’d like to fill your cup...

Simply Nutty Dark Chocolate Nut Bars

February 15, 2016 in Category: What's New

Simply Nutty Bars—our new snack bar line was named for the primary ingredients, which are—quite simply—nuts. Each bar contains a variety of nut combinations (peanuts, almonds, walnuts), and each crunchy, nutty coupling is balanced with sweet honey and crisp rice (made from pea protein and brown rice flour). Our Dark Chocolate, Peanut & Almond Bar is Simply nuts, honey, and rice; while our Dark Chocolate, Walnut, Peanut, Fig & Date Bar also contains chewy pieces of fig and date. Sea salt spikes the...