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Loyalty

February 08, 2015 in Radio Spots

We know that loyalty doesn’t come from a special card, or a so-called “reward” you receive when you spend your hard-earned dollars in a store. At Trader Joe’s, we would never test your loyalty by printing out a three-foot-long scroll of coupons for money off things the next time you shop in our stores. We reward your loyalty by pricing our products as low as they can go every single day. No coupons or club cards needed… ever...

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Pitted Dark Sweet Cherries

February 06, 2015 in What's New

It may be that the only negative thing about fresh, ripe, summertime fruits is that you can’t get them in the off-season. Sweet cherries are among the best of the summer fruit crop, but once their short season is over, it’s a long wait until the fresh crop is available again. Wouldn’t it be great if you could satisfy your cherry cravings, even in the middle of winter? Trader Joe’s Dark Sweet Cherries, thanks to the phenomenon that is the freezer, are...

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Shishito Peppers

February 05, 2015 in What's New

An exotic delicacy iconic to izakaya (Japanese tapas/appetizers/bar food), the Shishito Pepper has become a ubiquitous and fashionable finger-food of late. Here’s why: Shishito Peppers are enormously delicious and a bit daring, couldn’t be simpler to prepare, are famously finger-friendly, and make perfect appetizers. Native to Japan (perhaps via Portugal, some speculate), the slender, green peppers have...

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