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100% Pomegranate Juice

March 07, 2016 in Category: What's New

The sweet-tart taste of a pomegranate is a real treat, but getting to this fruit’s luscious flavor can be a challenge, if not a chore. This is why many who seek the pleasure of pomegranate often reach for fresh juice instead of a piece of fruit. Trader Joe’s 100% Pomegranate Juice is a simpler way to enjoy pomegranate. It also might be the best Pomegranate Juice you’ve ever tasted. Our supplier—a third-generation farming family—grows their pomegranates in the arid...

Citterio 'It's Irresistible' Italian Style Salame Sticks

March 04, 2016 in Category: What's New

There are so many products we offer in our stores that are not available elsewhere. Of course, this includes all of our private label products. It also includes other brand-name items we’ve managed to obtain exclusively. ‘It’s Irresistible’ Italian-Style Salame Sticks is one of those branded products offered exclusively at Trader Joe’s. These snack-sized Salame Sticks are produced by Citterio (say: "Chee-dare-ee-o") at their U.S. facility, in Pennsylvania—though, they developed the recipe in Milan. This company has produced outstanding...

English Ale Cheddar Cheese with Mustard

March 02, 2016 in Category: What's New

When you go to pair a beverage with some cheese, chances are it’ll be wine that immediately comes to mind. Beer comes in a close second. While you may prefer a fruity Chardonnay with your Brie, when it comes to Cheddar, your best bet is a good, strong ale. Knowing first-hand the pleasure of Cheddar and ale, we went ahead and made things easy for you. With our English Ale Cheddar Cheese with Mustard, you get your beer and your cheese, all in one bite! This Cheddar is...

Extraordinary Eggs Marbled Chocolates

February 29, 2016 in Category: What's New

Like a hen incubating her eggs, the French confectioners who’ve hatched up Trader Joe’s Extraordinary Eggs undertake a real labor of love—one requiring lots of patient, confectionery skill. There are four kinds of Eggs, each with a unique flavor profile at its center. For the green ones, our supplier’s pastry cooks makes the center out of sugar and ground almonds. The mixture is slowly heated in copper kettles until it reaches just the right texture and color—a process requiring the attention of an actual human. There is no computer or automated system that could...

Sweet Plantain Chips

February 26, 2016 in Category: What's New

The Quindío region of Colombia is part of the so-called “coffee triangle” (Triángulo del Café), widely considered one of the best places to grow coffee beans. It is less widely considered one of the best places to grow plantains... but this doesn’t make that fact any less true. The volcanic soil, altitude, proximity to the equatorial line, and consistent climate make this region an exceptional environment for growing this banana cultivar. Trader Joe’s new Sweet Plantain Chips start with...

Creamy or Crunchy No Stir Peanut Butter Spreads

February 24, 2016 in Category: What's New

Full disclosure: we sell a lot of peanut butter. Probably enough peanut butter to fill football stadia across the country. And we sell a variety—creamy, crunchy, organic, conventional, with salt, without salt... you get the idea. One option we haven’t had is a no-stir variety. Our peanut butters have always been minimalist: peanuts and salt (or not), without anything added. Because of this, they all have oils that separate from the actual peanut butter, and require stirring to...

Tonic Water with Natural Lime Flavor

February 22, 2016 in Category: What's New

A tonic for what ails you? Maybe not. A tonic for your gin? Most definitely. Trader Joe’s Tonic Water with Natural Lime Flavor is here, and we’ve done our best to improve on this classic cocktail mixer. When British colonists started settling India in the mid-eighteenth century, enthusiasm for the new country they acquired was tempered by a new disease that came with it: Malaria. As it turns out, quinine, derived from the bark of the chinchona tree, proved to be an effective remedy for the disease—if not a very bitter and distasteful one. Some genius Brit decided to...

Radio - Hatch Chile Mac & Cheese

February 22, 2016 in Category: Radio Spots

The next time you’re in the mood for mac and cheese, hatch a plan to head to your neighborhood Trader Joe’s to find something a little different.

Radio - Hatch Valley Salsa

February 22, 2016 in Category: Radio Spots

In New Mexico, the question remains—red or green?  If you think all chile peppers are the same, it’s time to wake up and taste the salsa.