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Baconesque White Cheddar Popcorn

March 20, 2015 in What's New

If it tastes like bacon and it smells like bacon, it must be bacon, right? Well, not exactly. Trader Joe’s Baconesque White Cheddar Popcorn has achieved the feat of tasting like bacon, without actually containing bacon. Let’s start at the very beginning (a very good place to start). Here, it all begins with air-popped butterfly popcorn, a special variety that pops into a fluffy piece of popcorn with a captivatingly crunchy center. That crunchy popcorn is loaded into a...

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Classic Colomba di Pasqua

March 18, 2015 in What's New

The image of a white dove brings to mind things like love & peace, the Olympics, Noah’s Ark, and... bread. Yes, bread. At least, that’s what the average Italian thinks of when a dove is spotted in the springtime. The Colomba di Pasqua, literally “Easter Dove,” is sweetened bread that has been an annual tradition in Italy for hundreds of years. The Colomba di Pasqua is a holiday treat similar to the...

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Fancy Brunch Bites

March 18, 2015 in Holidays and Gatherings

In 1895, Guy Beringer put brunch on the map when he published “Brunch: A Plea” in the British periodical “Hunters Weekly.” In his overture to this breakfast-meets-lunch meal, the tone was set: “Brunch is cheerful, sociable and inciting. It is talk-compelling. It puts you in a good temper, it makes you satisfied with yourself and your fellow beings, it sweeps away the worries and cobwebs of the week.” A century later, brunch is as liberating and invigorating as ever.  To gear up for Spring – high brunching season – we put our culinary whimsy to work, taking three Trader Joe’s tried-and-true – Polenta, Buttermilk Biscuits & Trader Potato Tots – and transforming them each into single-serving, “fancy” muffinized brunch bites. They’re naturally “cheerful, sociable and inciting,” naturally.

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Organic Carrots of Many Colors

March 17, 2015 in Radio Spots

The average American consumes more than eleven pounds of carrots every year. And that’s just the orange ones. Organic Carrots of Many Colors come in yellow, white, red, and purple, in addition to orange. They’re naturally sweet and crunchy, and the colors really pop...

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Kale Sprouts

March 17, 2015 in Radio Spots

Kale Sprouts. Never heard of them? That’s okay. We gave them that name, so unless you were in our heads, you couldn’t have known. Kale Sprouts are exactly what you might think they are, once you’ve heard the name – a hybrid of Brussels Sprouts and Kale. They’re the result of about 15 years of cross-breeding Russian Red Kale and Brussels sprouts. A long wait, and worth every minute...

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Organic Fairtrade Rooibos & Honeybush Tea

March 13, 2015 in What's New

The Cape region of South Africa is considered one of the six “floral kingdoms” of the world, with a total of 9,000 different plant species—about 70% of which are totally unique to the region. Knowing this, it’s not at all surprising that some very distinct tisanes (herbal “teas”) have emerged from South Africa over the years. Trader Joe’s Organic Fairtrade Rooibos & Honeybush Tea brings together two native South African plants, long used for making...

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Speculoos Cookie Butter Cheesecake Bites

March 11, 2015 in What's New

Nobody likes bites. Mosquito bites. Dog bites. Vampire bites. But we discovered years ago that bites don’t have to be scary. Consider our Mac & Cheese Bites, S’more Bites, and Mini Brie Bites—to name only a few. Our latest edible propaganda in the effort-to-reform-the-reputation of-the-bite is Trader Joe’s Speculoos Cookie Butter Cheesecake Bites. As with our full-sized Speculoos Cookie Butter Cheesecake (seasonal), this bite-sized version is...

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Irish-ish for a Day

March 11, 2015 in Holidays and Gatherings

On March 17, everyone’s Irish for a day. Hungry folk of Irish ilk (and many who are just Irish-ish) flock to their local pub where simple sausages become “Bangers” and regular potatoes, “Mash.” However, if you were to pull up a bar stool at the public house in Dublin, Ireland on that day, you’d find your beer to be markedly dark—not green. Corned Beef would be as elusive on the menu as a four-leaf clover, and the only “Kelly” at the bar might be that Celtic fella several stools down. Guinness gracious, what gives?!

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Eggplant Parmigiana with Grilled Eggplant

March 09, 2015 in What's New

Eggplant is the forebear of all Parmigiana (a.k.a. “Parmesan,” or for those who prefer the casual, “parm”). And the original Eggplant Parmigiana hails from Italy. Where exactly in Italy is a topic of much debate. While its name infers that it is cooked “Parma-style” and therefore suggests it has roots in the Emilia-Romagna region in the north, the showcasing of eggplant—a fruit abundant throughout southern Italy—would indicate its roots are closer to the tip of the boot. Let us be clear; We are not affirming the origin of this dish, but for our Eggplant Parmigiana with Grilled Eggplant, we went to...

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