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Radio - Happy Holidays

November 16, 2015 in Radio Spots

It’s holiday season again, and that means spending quality time with family and friends, sharing stories and great meals. This is Dan Bane of Trader Joe’s. Spending time with family this holiday season shouldn’t mean spending all your hard-earned money, and at Trader Joe’s, you don’t have to. When you shop for groceries at Trader Joe’s, you’ll find everyday value prices that will make holiday shopping a holiday for your wallet, too. We have excellent everyday values on everything you need to make your holiday meals a success...

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Sriracha Potato Chips

November 16, 2015 in What's New

There’s a dragon on the bag of our new Sriracha Potato Chips. She appears poised to attack a stack of nearby chips. In fact, she’s a fire-breathing dragon, and that stack of Sriracha Chips represents the “fire” emanating from the giant reptile’s nostrils. Get the picture? Our Sriracha Lattice Cut Kettle Cooked Potato Chips are fiery with a chili-derived heat and just the right amount of sweetness—a flavor profile heavily inspired by our own...


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Radio - French Roast Coffee (Two Pounds)

November 15, 2015 in Radio Spots

It’s said that Voltaire drank more than 40 cups of coffee a day, every day—this from the man who said, “Common sense is not so common.” This is Matt Sloan of Trader Joe’s. We love coffee. We seek out high-quality beans, work with talented roasters to get the best flavors from those beans, and we sell the coffee at a fair price—a common sense approach...

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Radio - Pecan Pieces (One Pound)

November 15, 2015 in Radio Spots

Some say pee-can, others insist on pe-cahn. At Trader Joe’s, we think they’re delicious nuts, no matter what you call them. This is Tara Miller of Trader Joe’s. Pecans are well known for their multiple potential pronunciations. They’re also known to be the only major species of tree nut that’s native to North America. They’ve grown in the wild since at least the 16th century, and have been cultivated since the middle of the 18th century. In fact, both Washington and Jefferson had pecan trees in their gardens. History books, however, do not specify which pronunciation the founding fathers preferred.

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Harmonious Nut Quartet

November 13, 2015 in What's New

String quartets, piano quartets, vocal quartets—all melodic groups of four with a passion for perfect performance. You can now add “nut quartet” to this list. Just to be clear, we’re talking about the small, crunchy, edible kind. Trader Joe’s Harmonious Nut Quartet will have you cheering for an encore. Packaged up together in a festive box, this foursome of candied almonds, hazelnuts, pecans, and cashews creates the perfect symphony of sweet, salty, chocolaty and nutty. Each premium nut—sourced from the leading nut-growing regions across the country—is...

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Vieux Chimay Aged Hard Cheese

November 11, 2015 in What's New

The vieux (French for “old”) in the name of this cheese might refer to a number of things...
 It could refer to the old Rule to which the Trappist monks who make this cheese adhere—a strict way of living founded by Benedict of Nursia that goes back as far as the 5th century. Or, vieux could refer to the long number of years (since 1876) that the monks of the Scourmont Abbey in Chimay, Belgium have been making cheese for their livelihood and to support local...

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We Know Pinot (Noir)

November 09, 2015 in Wine Insider

TJ’s Wine Insider is your go-to guide for Trader Joe’s wines... Do we know Pinot Noir? Here’s what we know: We know Pinot Noir is among the oldest grape varieties. We know Pinot Noir is highly prized around the world. We know Pinot Noir is a natural complement to the flavors of Thanksgiving dinner… but enough of what we know. Here’s what you need to know...

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Chocolate Mousse Whole Milk Greek Yogurt

November 09, 2015 in What's New

We sell just about every flavor of Greek yogurt you could want. Blueberry, pumpkin, black raspberry, even peanut butter and jelly! Since we are Trader Joe’s, though, we knew there was yet room for delightful indulgences. Indulge (and delight), you will, in Trader Joe’s Chocolate Mousse Whole Milk Greek Yogurt. This ambrosial yogurt fits in swimmingly with the sweet surroundings of the holiday season. It has...

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Rosemary Garlic Monkey Bread

November 06, 2015 in What's New

‘More fun than a barrel of monkeys’ is an old saying used to describe something that’s considerably amusing. Just imagine a small wooden vat, stacked with mischievous primates... FUN! Monkey Bread is so named for the way that balls of raw dough (usually coated with brown sugar and cinnamon) are stacked on top of each other in a deep pan and baked into a single loaf that is easily pulled apart by mischievous hands... also FUN! Trader Joe’s Rosemary Garlic Monkey Bread rolls with...

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