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Radio - Discovery, Fun, Value, Cheese

June 19, 2015 in Radio Spots

Have you seen our Spotlight Cheeses? Every month, we find a new and interesting cheese with a distinct point of view and an excellent price. Some come from exotic locations – like the Isle of Man. Or Utah. Some are crafted with the first spring milk from grass fed cows. Some have been made just for us by small, farmstead cheesemakers. And they’re all...

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Four-pound Box of Peaches or Nectarines

June 19, 2015 in What's New

Sometimes pre-packaging produce is just a sneaky ploy to get rid of the lesser pieces of fruit. Bags or boxes of ‘mostly good’ fruit are mixed in with one or two ‘bad apples’—those pieces no one would choose if they were offered loose. Trader Joe’s won’t touch this approach. We what do “touch,” are each and every Peach or Nectarine that makes it into one of our Four-pound Boxes. Actually, it’s our San Joaquin Valley supplier (in the business since 1948) who...

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Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

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5 Cheese Greek Spiral

June 15, 2015 in What's New

You might say Greeks know how to eat. The ancient poet Euripides once said: “When a man’s stomach is full it makes no difference whether he is rich or poor.” While this philosophy was first articulated more than 2,500 years ago, today it’s clear that the Greeks’ long-time passion for eating has inspired some of history’s greatest tastes. Traveling the Balkan Peninsula in recent months, we’ve...

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Jute Shopping Tote (Zulu Flag)

June 12, 2015 in What's New

When one thinks about Trader Joe’s, one usually thinks about all the good stuff that we put into our products. Most people don’t think about what kind of bag all those good products will be put into. We do. Our most recent and careful meditations on grocery receptacles led to the development of Trader Joe’s Jute Shopping Tote (Zulu Flag). Jute is a...

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Move Over, Bacon...

June 11, 2015 in Product Stories

Pork belly is the new bacon. Oh, sure, you could get nit-picky and argue that pork belly is bacon, but to that we say… um, not quite. Yes, they come from the same cut of meat, the belly. But bacon, traditionally, is smoked or cured, and pork belly is not. You can buy pork belly raw and spend hours preparing it from scratch yourself - it's very popular in both Chinese and Korean cuisines - or you can buy Trader Joe's Fully Cooked Pork Belly and revel in the rich, lightly seasoned flavors without having to do any of that kitchen labor

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Veggie Kabobs

June 10, 2015 in What's New

Veggie Kabobs are back! These are perfect for summertime barbecues. We’ve done all the cleaning, chopping and skewering for you. All you have to do is heat up the coals and away you grill. As with our past versions, these Kabobs are loaded with plump crimini mushrooms, tender zucchini, colorful and sweet bell peppers, yellow squash, and white onion. Each piece of vegetable is cut to be about the same size to help your Kabobs cook...

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Organic Chia Seed

June 08, 2015 in What's New

Chia literally translates to “strength,” and we can understand how that name came about. For instance, in a single serving of Trader Joe’s Organic Chia Seeds, you get eight grams of fiber, four grams of protein and two grams of Omega-3 fatty acids (ALA). Plus, there’s an abundance of calcium, magnesium, and antioxidants in there, too. These tiny, shiny, black, powerhouse seeds are cultivated for us in...

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Strut Your Stuffed Recipe Contest: Finalists

June 08, 2015 in Events and Contests

For the past four weeks, we have been on the lookout for the next Strut Your Stuffed Recipe Contest Winner (Read the original post here)! The Trader Joe’s Recipe Review Panel has been testing, tasting and judging recipes submitted by customers across the country. Three Strut Your Stuffed Recipes have been selected as Finalists because they scored high marks in Innovation, Feasibility, Visual Appeal and Taste. Now; it’s your turn to be the judge. Review the finalists below, and then cast your vote for the Trader Joe’s Strut Your Stuffed Recipe Contest Winner!

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