Dig In

Uncured Bacon Jam

May 30, 2016 in Category: What's New

Ever have the impulse to spread your bacon? Perhaps you’ve never even had the thought, given that crispy strips of fried pork belly are inherently unamenable to spreading. Then again, maybe in your wildest and best dreams you’ve imagined a knife, a slice of toast, and a jar filled with spreadable, edible bacon. Now, listen here: It’s time to forget what you’ve learned of food inflexibility and broken bacon dreams. Trader Joe’s has your bacon—and we’re ready to jam! Our Uncured Bacon Jam is...

Small Lot Sulawesi Coffee

May 27, 2016 in Category: What's New

Indonesia is an island country, an archipelago of more than 18,000 islands in the Eastern Pacific ocean. But fewer than 1,000 of these islands have significant, permanent populations—and Sulawesi is one of them. Sulawesi is also one of Indonesia’s oldest islands, and the eleventh-largest in the world. In South Sulawesi, coffee is grown in the foothills of the Latimojong Mountain area at altitudes of 3,000 to 6,000 feet above sea level. Coffee plants here benefit from the volcanic soils, and cool, dry climate. Trader Joe’s Small Lot Sulawesi Coffee is...

Cold Pressed Cantaloupe Juice

May 25, 2016 in Category: What's New

Over the last couple years, we’ve introduced a number of Cold Pressed Juices, including Green, Red, Yellow, and Watermelon. This year, we’re adding a unique and delicious flavor to the line-up—one we haven’t seen anywhere else. Meet Trader Joe’s Cold Pressed Cantaloupe Juice. Each 15.2-ounce, 140-calorie bottle contains only cantaloupe juice and lime juice. (That’s one-and-a-half pounds of cantaloupe and one-third of a lime to be precise.) We “juice” it in a slow hydraulic press for maximum liquid extraction. Once bottled, our juice goes through a...

Pecan Praline Granola

May 23, 2016 in Category: What's New

We’ve heard it proclaimed, “Trader Joe’s Pecan Praline Granola is the best-tasting granola ever.” Generally, we don’t like to be such braggarts, but we’re tooting this horn to make a point. The fact is, we believe there is only one thing to do with a really high bar—raise it. So, when our Pecan Praline Granola supplier was no longer able to make this product for us, we didn’t look for someone to replace it. We looked for someone to improve it. Our enhanced Pecan Praline Granola is still...


May 23, 2016 in Category: Guides

We want to help you get to know your steak. There’s no time like the present. The fact that we are approaching the unofficial kick-off to grilling season only raises the steakes. In the following steakeout, we surveil the quality, cut, and appeal of every steak in the Trader Joe’s label. And to get you good and fired up for grilling season, we’ve outlined straightforward steps that make strides toward successful steak—however you like it.

Mango Jicama Slaw

May 20, 2016 in Category: What's New

If you’ve spent any time in Los Angeles, you are most likely familiar with the fruit cart vendors that colorfully dot the urban landscape. Serving up sliced, tropical fruit smothered in chili powder, salt, and lime juice, these beloved vendors are a must-visit for many Angelinos on a hot, sunny day—and there are many of those days in Los Angeles. Taking our cues from this traditional Mexican-American treat—and from the fruit-based slaws you might see in a restaurant served alongside some grilled fish—we give you...



May 18, 2016 in Category: What's New

Do we really consider customers’ requests for new products? Of course we do. Case-in-point: Trader Joe’s Marshmallows. For some time now, we’ve listened to the cries of mallow-fiends, fluff enthusiasts, and campers everywhere. The voices are diverse, but the singular message is clear: Our customers want marshmallows! The thing is, not just any marshmallow is worthy of...

Unexpected Cheddar

May 16, 2016 in Category: Radio Spots

At Trader Joe’s, we have a great time developing products that surprise us. We think when you walk into your neighborhood Trader Joe’s, you should expect the unexpected...

Pickled Cauliflower Medley

May 16, 2016 in Category: Radio Spots

Benjamin Franklin said, “Hunger is the best pickle.”  At Trader Joe’s, when we’re feeling peckish for pickles, we look to cauliflower—pickled cauliflower...