Dig In

Trofie Colore Macaroni

May 04, 2016 in Category: What's New

Spring has sprung, and like the old show tune goes, everything’s is comin’ up pasta! Okay, we might have modified those lyrics just a tad—but can you blame us? Our latest addition to our pasta lineup makes us want to sing! Crafted in hues of rosy red, soft orange, sunny yellow, muted green, and neutral ivory, Trader Giotto’s Trofie Colore is not just autentico—it’s bellissimo. Per most accounts, modern trofie—a tight, spiral-shaped macaroni—originated in Northern Italy and is a staple of...

Cocoa Dusted Truffles with Toffee Bits

May 02, 2016 in Category: What's New

So much chocolate is available these days—much of it just ‘ho-hum’—it’s easy to begin believing that “chocolate is chocolate is chocolate.” But, Trader Joe’s Cocoa Dusted Truffles with Toffee Bits stand out among the rest, proving that extraordinary chocolates do still exist. These Truffles are an eating experience—a study in the joy of textural contrasts and the balance of delicate flavors. Made in Belgium of real Belgian chocolate, each one possesses an especially smooth filling made from aerated milk chocolate...

Roasted Potatoes with Peppers & Onions

April 29, 2016 in Category: What's New

Arguably one of the greatest smells coming out of the kitchen is the aroma of peppers and onions cooking together. Add some cubed potatoes and you’ve got a tasty trio just begging to be topped with poached eggs or mixed with cured meat. The one down side to this dish is the substantial labor involved, which includes chopping and sautéing peppers; and cutting, par-cooking, and browning the potatoes. Foreseeing our customers’ need for an easier way, we created a...

Pickled Cauliflower Medley

April 27, 2016 in Category: What's New

From the same supplier that handcrafts our Raw Fermented Sauerkraut with Pickled Persian Cucumbers comes Trader Joe’s Pickled Cauliflower Medley, a star-studded selection of super foods—specifically, three colors of cauliflower and sweet peppers in a trio of hues. Like its sauerkraut sibling, this mix of vitamin and mineral-packed veggies (every serving has four times the amount of vitamin C you’ll find in an orange!) is raw, never cooked...

Dark Chocolate Cacao Nibs

April 25, 2016 in Category: What's New

About five years ago, we introduced a pocket-friendly, one-ounce tin of Dark Chocolate Nibs. The delightful, one-calorie-per-piece, dark chocolate snacking—coupled with the convenience of the cute, flip-top container—charmed. That is, until we discovered a supplier that could source 3.5 times the amount of same-caliber nibs for the exact same $1.99 price. The compromise? We’d have to swap out the tin for a cheery, re-sealable pouch. While the updated packaging may not prove as amenable to the pocket, the radical upswing in value makes them utterly more friendly—definitely time to make a change...

Exposé on Exposed Cakes

April 25, 2016 in Category: Entertaining

The notion of crafting exposed cakes bears the potential to lay bare one’s real baking capabilities. If that is in your bad dream realm; or, rather, you just covet convenience and the achievement of intriguing complexity, we are uncovering an incredible advantage: Trader Joe’s baking mixes.

Blueberry Breakfast Biscuits

April 22, 2016 in Category: What's New

You have to eat breakfast. It’s important. It provides fuel for your day. You want to get a good start. This is a story everyone knows. The other, less well-known story is the story of time. Do you have time to make breakfast every day, to fuel your body for the busy day ahead? This story doesn’t always end well, but with Trader Joe’s Breakfast Biscuits at the ready, there are better days ahead for this particular tale. Trader Joe’s Breakfast Biscuits come to us from France, where the pace of life is...

Chicken Spring Rolls

April 20, 2016 in Category: What's New

When your fingers first pinch the outside wrapper of a spring roll, the texture is the tell. Soggy sides foreshadow watered-down filling. Crisp sides—that crackle with your touch—hold the promise of a big, balanced, boastful bite. Chasing down this crispy-fried-roll dim sum ideal, we partnered with Asian cuisine experts (who immigrated to New York from Taiwan to pursue their passion for food) to create Trader Joe’s Chicken Spring Rolls. Having perfected the technique of eliminating excess water in their fillings, the wrappers on their rolls (now ours) stay exceptionally...

Radio - Where Are All The People?

April 18, 2016 in Category: Radio Spots

These days, it seems a lot of retailers want you to do all this work yourself. Not Trader Joe’s. At Trader Joe’s, we have great products and excellent everyday values, and we also have terrific people. People who are excited to help you find what you’re looking for – and introduce you to new products you might never have discovered otherwise.