Dig In

Onion Salt

June 23, 2017 in Category: What's New

Allium is the fancy (read: scientific) name for the onion and its many relatives, including garlic, scallions, leeks, and chives. There are alliums that you won’t find in the kitchen—ones that add bright purple and pink flowers to spring gardens—but we tend to keep to culinary endeavors rather than horticultural ones. And with that in mind, we’ve created a new seasoning salt to celebrate these flavorful alliums: Trader Joe’s Onion Salt...

Organic Herbal Flavored Waters

June 21, 2017 in Category: What's New

It's a well-known fact that human beings cannot survive more than a few days without water. In fact, they (whoever “they” are) recommend drinking at least six 8-ounce glasses of water a day to maintain proper hydration. Perhaps you’re already hitting that target. Or even exceeding it. Kudos to you! But—and be honest with yourself here—couldn’t you stand to infuse some excitement into your hydration routine?

Puff Dogs

June 19, 2017 in Category: What's New

Everyone loves a hot dog. And with warm weather rolling in (think: BBQs, pool parties, etc.), we figured now is as good a time as any to officially declare Hot Dog Season. We carry some mighty fine dog options in our fresh and frozen sections as it is (Uncured Beef Hot Dogs, Uncured Chicken Hot Dogs, Turkey Corn Dogs, et al), but when we sampled Puff Dogs, we knew we had to make room in the lineup...

Treasure Hunt

June 19, 2017 in Category: Radio Spots

“Treasure Hunt” could be a new reality TV show, or the next in a swashbuckling archaeology anthology. Trader Joe’s is where grocery shopping is like a treasure hunt. You might not know what to expect, but you should expect the unexpexted...

Food & Beverages

June 18, 2017 in Category: Radio Spots

We’ve noticed that a lot of places selling groceries also sell a bunch of other stuff. Like lawn furniture, patio umbrellas, and T-shirts. We’re focused on what we do best – running grocery stores selling food and beverages...

No Gimmicks. Just Great Values.

June 18, 2017 in Category: Radio Spots

You may have noticed that shopping at Trader Joe’s is unlike shopping at other markets. People ask us all the time how we manage to have such unique, interesting and delicious products at such great everyday prices...

Avocado Citrus Greek Whole Milk Yogurt

June 16, 2017 in Category: What's New

Avocados are turning up in all kinds of unexpected places these days (avocado ice cream, anyone?), and when we sampled this particular avo-citrus flavor combo, it was love at first spoonful. Greek yogurt, best known for its tart flavor and thick texture, becomes all the more velvety when made with whole milk—and then even more velvety when mixed with buttery-soft avocados. (No chunks here!) Brightened with real blood orange concentrate and sweetened with cane sugar, Avocado Citrus Greek Whole Milk Yogurt is a creamy, tangy, live-and-active-cultures-lover’s dream come true...

Kitchen Sink Dunkers

June 14, 2017 in Category: What's New

These cookies may be the best thing since sliced bread, and because humans cannot live on bread alone, cookies are important—especially when those cookies include virtually everything but the kitchen sink. And thus, their name. Trader Joe’s Kitchen Sink Dunkers begin with butter—all-butter cookies, that is. As with bread, butter simply makes them better. Long, slender and ergonomically ideal for dunking, these butter cookies are...

Burritos!

June 12, 2017 in Category: What's New

Depending on what you have in mind, the Spanish word burrito can mean “little donkey,” or it can refer to a delicious dish of Mexican origin. Specifically, it’s a word that’s been used in the Guanajuato region of Mexico for over 100 years to refer to a rolled tortilla filled with meat and other ingredients. Those “other ingredients” can constitute any number of things, but we’ve stuck to using classic fillings in our Carnitas with Salsa Verde and Pollo Asado Burritos...