Dig In | What's New

Creamy or Crunchy No Stir Peanut Butter Spreads

February 24, 2016 in What's New

Full disclosure: we sell a lot of peanut butter. Probably enough peanut butter to fill football stadia across the country. And we sell a variety—creamy, crunchy, organic, conventional, with salt, without salt... you get the idea. One option we haven’t had is a no-stir variety. Our peanut butters have always been minimalist: peanuts and salt (or not), without anything added. Because of this, they all have oils that separate from the actual peanut butter, and require stirring to...

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Tonic Water with Natural Lime Flavor

February 22, 2016 in What's New

A tonic for what ails you? Maybe not. A tonic for your gin? Most definitely. Trader Joe’s Tonic Water with Natural Lime Flavor is here, and we’ve done our best to improve on this classic cocktail mixer. When British colonists started settling India in the mid-eighteenth century, enthusiasm for the new country they acquired was tempered by a new disease that came with it: Malaria. As it turns out, quinine, derived from the bark of the chinchona tree, proved to be an effective remedy for the disease—if not a very bitter and distasteful one. Some genius Brit decided to...

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Sweet Onion & Bacon Vinaigrette

February 19, 2016 in What's New

We’ve been looking for ways to jazz up our shelf-stable dressing selection for a while now. Working extra hard, our developers came up with a new flavor profile that’s really piqued our palate. Crafted in small batches, Trader Joe’s Sweet Onion & Bacon Vinaigrette is much like the onion and bacon dressing you would see made table-side by the maître d’ at a fancy French restaurant. While we can’t offer customers their own, personal maître d’ (wouldn’t that be something?), we think this just might be the next best thing! Onion-y, bacon-y, sweet, and smoky, our...

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Semi-Dried Apricots

February 17, 2016 in What's New

We’ve long carried dried apricots in our dried fruit section, and everyone loves a fresh apricot from our produce tables… but a frozen apricot? We hadn’t seen these in stores anywhere, so when our buyers came upon this limited offering, we had to investigate—and we are so glad we did! Made from the same apricot variety as our dried Turkish Apricots, Trader Joe’s Semi-Dried Apricots are just as they sound—partially dried at low temperatures and immediately frozen to lock in their flavor. Unlike other frozen fruit that hasn’t been semi-dried, our Apricots don’t exude any excess...

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Simply Nutty Dark Chocolate Nut Bars

February 15, 2016 in What's New

Simply Nutty Bars—our new snack bar line was named for the primary ingredients, which are—quite simply—nuts. Each bar contains a variety of nut combinations (peanuts, almonds, walnuts), and each crunchy, nutty coupling is balanced with sweet honey and crisp rice (made from pea protein and brown rice flour). Our Dark Chocolate, Peanut & Almond Bar is Simply nuts, honey, and rice; while our Dark Chocolate, Walnut, Peanut, Fig & Date Bar also contains chewy pieces of fig and date. Sea salt spikes the...

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Hatch Chile Mac & Cheese

February 12, 2016 in What's New

Like the unique sweetness of Vidalia Onions from Vidalia, Georgia (U.S.A.); or the richer flavor of San Marzano Tomatoes from San Marzano sul Sarno, near Naples, Italy; Hatch Chiles—grown in Hatch Valley, New Mexico—are special for the place from which they come. To borrow a wine making term, the terroir (or total natural environs) of southwestern New Mexico is what makes Hatch Chiles so special. When roasted with care, they are earthy, sweet, and spicy (ranging from mild to medium heat) with an alluring smokiness. Mac & Cheese, another...

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Thyme Honey Balsamic Vinaigrette

February 10, 2016 in What's New

We like food products with fewer ingredients. They just seem purer, simpler. Our Thyme Honey Balsamic Vinaigrette has just three—extra virgin olive oil, balsamic vinegar, and thyme honey. No emulsifiers. Nothing else added. We also really like when the ingredients for a single product all come from the same place. The oil, vinegar, and honey for our new Vinaigrette are all produced in the Greek region of Lacadaemon (Sparta). In fact, Thyme honey (i.e. honey made by bees only exposed to thyme blossoms) is indigenous to...

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USDA Choice Premium Angus Beef Filet Mignon Steak

February 08, 2016 in What's New

Trader Joe’s Choice Premium Angus Beef Filet Mignon Steak is one of four cuts we offer on the Choice Grade tier (the grade just under USDA Prime, typically found only in fine restaurants). Mignon means “cute” in French, implying the dainty and tender nature of this cut. Coming from a non-weight bearing muscle on the animal, the filet has significantly less connective tissue, making it the most tender—and arguably, the most desirable—Steak. Our cut of Premium Angus Beef comes from the upper two-thirds of the “USDA Choice” grade-range. This means it has ample marbling, making it more...

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Organic Brown Sugar BBQ Sauce and Marinade

February 05, 2016 in What's New

We sell about a half-a-dozen BBQ sauces. As with most of the other food items we carry that customers use on a regular basis, we offer a number of styles and flavors of BBQ sauce to appeal to a variety of tastes. But flavor isn’t our only concern. We also know a growing number of our customers prefer 100% organic products. Our new Organic Brown Sugar BBQ Sauce and Marinade should appeal to our organic customers, while it also offers a new and attractive...

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