Dig In | What's New

Organic Kettle Style Potato Chips

June 26, 2015 in What's New

Exactly what kind of “kettle” is involved in making “kettle chips”? It turns out, the kind of kettle isn’t what’s important. What’s important is the fact that frying thinly sliced potatoes in any kind of smaller vessel, requires cooking in smaller batches. And chips made in smaller batches have a longer cooking time—due to the drop in oil temperature each time a new batch is added. More time in hot oil yields a chip characterized by serious...

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Quest Protein Bars

June 24, 2015 in What's New

We love it when our customers come to us with product suggestions. If it’s something that doesn’t exist, there’s a good chance we’ll develop it. If it does exist—and it’s an item that meets our standard of value—we just might begin carrying it in our stores. Quest Protein Bars do exist, and they are by far the protein bar we’ve been asked about most often. Looking into it ourselves, we found that these bars not only hit the nutritional mark they’re aiming for, but they also...

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Organic Garden Lasagne

June 22, 2015 in What's New

That traditional southern Italian pasta dish called “Lasagne,” has the same name in any language—an impressive fact, since it’s literally enjoyed around the world. Broad-noodled lasagne’s broad appeal should not be surprising.What’s not to like? Gooey mozzarella cheese, rich marinara sauce, tender pasta... organic grilled vegetables? True to Trader Joe’s tradition, we’ve decided to add some flavorful flair to the classic recipe. Packed with...

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Four-pound Box of Peaches or Nectarines

June 19, 2015 in What's New

Sometimes pre-packaging produce is just a sneaky ploy to get rid of the lesser pieces of fruit. Bags or boxes of ‘mostly good’ fruit are mixed in with one or two ‘bad apples’—those pieces no one would choose if they were offered loose. Trader Joe’s won’t touch this approach. We what do “touch,” are each and every Peach or Nectarine that makes it into one of our Four-pound Boxes. Actually, it’s our San Joaquin Valley supplier (in the business since 1948) who...

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Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

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5 Cheese Greek Spiral

June 15, 2015 in What's New

You might say Greeks know how to eat. The ancient poet Euripides once said: “When a man’s stomach is full it makes no difference whether he is rich or poor.” While this philosophy was first articulated more than 2,500 years ago, today it’s clear that the Greeks’ long-time passion for eating has inspired some of history’s greatest tastes. Traveling the Balkan Peninsula in recent months, we’ve...

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Jute Shopping Tote (Zulu Flag)

June 12, 2015 in What's New

When one thinks about Trader Joe’s, one usually thinks about all the good stuff that we put into our products. Most people don’t think about what kind of bag all those good products will be put into. We do. Our most recent and careful meditations on grocery receptacles led to the development of Trader Joe’s Jute Shopping Tote (Zulu Flag). Jute is a...

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Veggie Kabobs

June 10, 2015 in What's New

Veggie Kabobs are back! These are perfect for summertime barbecues. We’ve done all the cleaning, chopping and skewering for you. All you have to do is heat up the coals and away you grill. As with our past versions, these Kabobs are loaded with plump crimini mushrooms, tender zucchini, colorful and sweet bell peppers, yellow squash, and white onion. Each piece of vegetable is cut to be about the same size to help your Kabobs cook...

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Organic Chia Seed

June 08, 2015 in What's New

Chia literally translates to “strength,” and we can understand how that name came about. For instance, in a single serving of Trader Joe’s Organic Chia Seeds, you get eight grams of fiber, four grams of protein and two grams of Omega-3 fatty acids (ALA). Plus, there’s an abundance of calcium, magnesium, and antioxidants in there, too. These tiny, shiny, black, powerhouse seeds are cultivated for us in...

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