Dig In | What's New

It's a Grand Slam Snack

May 23, 2014 in What's New

Little did Jack Norworth know—as he rode that train into Manhattan in 1908—that the words he suddenly scribbled on a scrap of paper would become a ‘national anthem’ of sorts for baseball stadium-goers everywhere. Of course, Norworth also had no idea that more than one hundred years into the future, his little phrase “... buy me some peanuts and Cracker Jack...” would become the inspiration for Trader Joe’s It’s a Grand Slam SnackWe start with the finest midwestern corn, popped by hand in small batches, in artisan kettles... an easy base hit. Next, we add...

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Yellow Peaches

May 20, 2014 in What's New

When something’s “peachy” it is excellent—especially if you are a teenager in the 1950s. However, the peaches/excellence association easily transcends ages and eras. That’s because eating a good peach is one of the finest taste-experiences any human can enjoy. Seeing that we’re keen on “fine taste-experiences,” Trader Joe’s is poised to offer a variety of yellow peaches all summer long that will ‘knock your socks off’ (to put it in mid-century adolescent-speak). Starting in...

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Reduced Guilt Chunky Guacamole

May 15, 2014 in What's New

If guilt is that unpleasant feeling you get when you’ve violated your own principles, reduced guilt is that relieved sense that maybe what you’ve done is really not that bad. We can’t do much about all the 'other stuff' you do, but we’re happy to assuage any mashed-avocado-dip-related guilt you may be dealing with. Re-introducing our renowned guac with 50% less fat and 40% fewer calories. But, how is this possible? Greek yogurt, mis amigos! The 12-ounce tub contains thick, creamy, low-fat Greek yogurt blended with...

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