Dig In | What's New


April 10, 2014 in What's New

The 1963 hit “Sukiyaki” is the only Japanese-language song to reach #1 on the Billboard charts. One imagines a bouncy beat with lyrics celebrating the joys of thinly sliced beef with vegetables and noodles in a soy sauce and sake broth. What one actually gets is a dejected singer crooning about walking and whistling while looking up so that his tears will not fall. Apparently, deft marketers chose this absurd title for the international version because it’s catchy, easy to say, and recognized the world over. We also chose Sukiyaki for the name of our latest frozen offering because...

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Zucchini Fries

April 08, 2014 in What's New

If you’ve ever attended a state fair, you’ve seen the deep-fried versions of mac & cheese, ice cream, and candy bars. Leave it to Americans for over-the-top food! At least when Italians fire up the oil pot, they have the good sense to batter up some vegetables. Trader Joe’s Zucchini Fries were inspired by the southern Italian tradition of battering and frying Zucchini, or “little squash.” Our supplier is based in Roseto degli Abruzzi on the northern coast of southern Italy—right in the middle of...

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Cheddar with Caramelized Onions

April 01, 2014 in What's New

While in England visiting a farm, famous for their flavored cheese artistry, we were introduced to this Cheddar Cheese with Caramelized Onions. Rich and creamy, sweet and savory, it was memorable. Mind you, we already carried Cheddar with Caramelized Onions, so we weren’t “looking.” But in a bite, we knew; if we want to offer the best of the best (and we do), it was time for a change in our onion-imbued Cheddars. Our new Cheddar Cheese with Caramelized Onions is crafted for us on...

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