Dig In | What's New

Salted Caramel Gelato

October 13, 2014 in What's New

Some are saying that salted caramel is the “new vanilla.” And, why not? Despite regular vanilla’s popularity, it can be... well... boring. In contrast, the dynamic dissimilarity between savory and sweet yields a depth of character rarely experienced on the palate. Trader Joe’s new Salted Caramel Gelato aims for this character in the form of a frozen dessert. We think we hit the mark! Very slowly, we heat milk and cream (more milk than cream) with...

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Pumpkin Joe Joe's

October 10, 2014 in What's New

Perhaps you thought that Halloween Joe Joe’s had this season covered. But deep down, you had to know that we’d do it eventually. It really was just a matter of time. And the time is now. Trader Joe’s Pumpkin Joe-Joe’s Cookies are the Pumpkin Season variation on the theme that is Joe Joe’s Sandwich Cookies. There’s nothing complicated about Pumpkin Joe-Joe’s. They’re simple vanilla wafer cookies sandwiched together with pumpkin crème filling. That filling is delightfully pumpkin-y, sweet but not too sweet, and oh-so creamy. While we may sound...

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Hatch Valley Salsa

October 08, 2014 in What's New

We’re always looking for something new—not just something “new,” but a product with interesting ingredients, fantastic flavor, and a unique heritage. Trader José’s Hatch Valley Salsa meets each of these requirements and more. While visiting New Mexico in August, we happened upon the seasonal harvest of Hatch Chiles. The Hatch Chile Festival—in the town of Hatch, New Mexico—can draw up to 30,000 visitors annually. Visitors flock to experience the renowned flavor of peppers that share the town’s name. But, these Chiles haven’t just inherited the name; they’ve taken on the characteristics of...

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