Dig In | What's New

Truffle Salami

November 03, 2014 in What's New

At the time I write, the glory of the truffle has now reached its culmination... [it] is the very diamond of gastronomy.

—Jean Antheleme Brillat-Savarin, The Physiology of Taste (1825)

It would seam that Brillat-Savarin spoke too soon. It’s 2014 and “the very diamond of gastronomy” is still top-of-palate. The prevailing allure of truffles inspired us to put forth this heady wonder—Trader Joe’s Truffle Salami—exclusively for the holiday season. It all starts in the beautiful Italian region of Umbria, where truffle hunters roam the hills with their trained dogs, who sniff out these lumpy mushrooms when they’re ripe, one at a time, as they have for centuries. The black summer truffles (or tartufi in Italian) are...

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Iced Cranberry Orange Scone Cookies

October 31, 2014 in What's New

When the tasting panel tried these Iced Cranberry Orange Scone Cookies, a rare silence filled the air. They weren’t stunned. And certainly, they were not disappointed. They just had too much Scone Cookie in their mouths. Stuffed mouths speak loudly. Made for us by a mom-and-daughter duo from Northern California, Trader Joe’s Iced Cranberry Orange Scone Cookies are soft, dense and crumbly, like a homemade scone—and at the same time—rich and moist, like a butter cookie. Topped with a simple, powdered sugar glaze, their bite presents a...

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Uncured Turkey Cranberry Apple Sausages

October 29, 2014 in What's New

Last December, we were reading about a chef’s foray into turkey-cranberry sausage. The words leapt off of the pages into our mouths—giving us a taste for Thanksgiving in a sausage. With palates piqued, we set out to create our own version that would be the perfect foil for our famous Stuffing Mix. Sausage and stuffing—Yes! Our buyers searched for...

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Kabocha Squash

October 27, 2014 in What's New

Roundish, greenish, and streaky, it could easily be mistaken for a pumpkin dressed in a Halloween costume. One look and it becomes clear that green is a very becoming color for a pumpkin. But this isn’t a pumpkin—at least not a traditional, Western-style pumpkin. Rather, this green marvel is a Kabocha Squash, often described as a “Japanese pumpkin,” due to the similarity of its shape, and the sweetness of its flesh. Kabocha Squash is...

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Julienned Root Vegetables

October 24, 2014 in What's New

Next time you’re craving French fries, we recommend getting back to your roots... Trader Joe’s Julienned Root Vegetables, to be more specific. This new item from our freezers is a medley of root-worthy tubers, including carrots, beets, parsnips, and sweet potatoes. We take the whole roots and slice them—long and thin—in a style the French call julienne. But we don’t deep-fry these “fries.” Instead, we lightly toss them in olive oil just before dusting them with cracked pepper, garlic, brown sugar, salt, and other spices. You get the pleasure of...

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100% Honey Crisp Apple Cider

October 22, 2014 in What's New

Along with colorful leaves, pumpkins, and increasingly blustery days, we find the simple apple to be one of the greatest indicators of fall’s debut. It shows up baked in a holiday pies, impaled on sticks and caramel-wrapped, and even afloat in water-filled bobbing barrels. At Trader Joe’s, we get especially excidered… er… exCITED, for the yield of seasonal pressed pommes, and we think our 100% Honey Crisp Apple Cider is undiluted autumn joy in a glass (or mug)...

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Toasted Coconut Pancake Mix

October 20, 2014 in What's New

Toasted Coconut Pancake Mix is the kind of thing that people who are stranded on tropical islands fantasize about. Sure, castaways experience no shortage of coconuts—but it’s the “Mix” part that presents a problem. (Also, griddles are scarce.) But, let’s be honest… even the non-stranded mainlander pines for pancakes packed with toasty, coconut flavor from time to time. Consider this Mix your Toasted Coconut Pancake fix—wheth­er you’re stranded in the city, suburbia, or the South Pacific. When developing these Pancakes, we sampled an early version that was...

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To the Power of 7 Organic Juice Blend

October 17, 2014 in What's New

Over time, the number seven has gathered some very positive associations. Ancient spiritual gurus considered it the “number of perfection.” Modern-day chance takers consider it “lucky.” Whether or not our latest Organ­ic Juice Blend called To the Power of 7 is “perfect” or “lucky,” you be the judge. But, perhaps we could suggest (as the name does) that power has got something to do with it. To the Power of 7 packs a punch with its...

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Seasoned Kale Chips

October 15, 2014 in What's New

Everybody needs a hero. Even the citizens of Snacknation. No—good old Superman or the “Caped Crusader” just won’t do. To rid ourselves of sniveling, snack-scene villains, we’ll need a real powerhouse—a genuine champion, one who doesn’t balk at nutrition or shirk his healthful responsibility. We need a green snack... a vegetarian-vegan-gluten-free-no-cholesterol kind of nibble that motivates us to thrust our hands right back into the cute little, reclosable bag. We need a tasty treat that’s low on sugar and salt, and high on flavor and nutritional attitude. What we need is...

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