Dig In | What's New

Half Caff

January 21, 2015 in What's New

In 2013, we introduced Joe’s Decafthe decaffeinated version of our popular Joe’s Medium coffee. Those looking to basically eliminate their caffeine intake were overjoyed. Since then, we’ve come to realize there’s another kind of Trader Joe’s coffee customer out there—the kind who still wants a little jolt, just not the full shock treatment. For those only half-interested in caffeine, we now are offering Trader Joe's Half Caff...

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Super Burrito!

January 19, 2015 in What's New

This Super Burrito does not come with a cape. It does not leap buildings in a single bound; nor does it display super-human strength... although... it’s possible it might give you strength. That’s because what it does have is a load of super-healthy ingredients. Inspired by our own frozen Organic Superfood Pilaf, our Super Burrito contains the very same triumvirate of “superfoods”: quinoa, kale, and sweet potatoes. Our 50/50 blend of red and gold variety quinoa is...

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Truffle Marcona Almonds

January 16, 2015 in What's New

Medieval marriages were rarely motivated by love. More often, they were the union of two people from different clans, arranged by powerful parents for geopolitical gain. If the kids were lucky, love might blossom, and that matrimonial match—though undertaken with mixed motives—could result in true romance. Being matchmakers in victuals (rather than nuptials), and with our...

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Chunky Blue Cheese Dressing & Dip

January 13, 2015 in What's New

When you buy tomato sauce, you expect tomatoes to be the main ingredient. Lemonade should begin with lemons. Applesauce? Apples, of course. Why would your blue cheese dressing be any different? With Trader Joe’s Chunky Blue Cheese Dressing & Dip, you get what you expect. While most other comparable dressings list mayonnaise as the first ingredient, our Dressing & Dip is...

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Crispy Crunchy Broccoli Florets

January 12, 2015 in What's New

“I do not like broccoli. And I haven’t liked it since I was a little kid and my mother made me eat it. And I’m President of the United States and I’m not going to eat any more broccoli.” ~ George H.W. Bush

The 41st president of the United States is not alone. The mother’s imperative to “Eat your broccoli,” is all too familiar to kids and adults, alike. We didn’t set out to eradicate broccoli haters when we created our Crispy Crunchy Broccoli Florets. But, that’s...

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Caramel Washed Gouda

January 07, 2015 in What's New

Each New Year arrives with the promise of being distinctive and unlike any other year that’s come before. This annual anticipation—the feeling that something special (and good) is just around the corner—is one of the reasons we’ve chosen Trader Joe’s Caramel Washed Gouda as our January Spotlight. From its inception to it’s aging, this unique cheese is an edible analog for those one-of-a-kind experiences that will define...

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Maple Chicken Breakfast Sausage

January 05, 2015 in What's New

Whether or not you believe that “breakfast is the most important meal of the day,” at least we can all agree that the traditional morning mix of savory (eggs, bacon, buttered toast), and sweet (pastries, jams, fruit) makes breakfast the best meal of the day. And, who hasn’t sneakily inched their breakfast sausages nearer to the pancake stack, anticipating that unorthodox—yet technically non-taboo—taste of sausage, doused in syrup? Being big fans of breakfast (and of such classically contrasting flavors) ourselves, we’re adding...

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Crispy Green Curry Shrimp Gyoza

December 31, 2014 in What's New

Gyoza (gyoh-zah) is not new to us. We’ve had a selection of these Japanese dumpling treats in our freezers since 2007, when we first introduced our Chicken Gyoza Potstickers. These were a hit, which we followed up with our Gyoza Dipping Sauce in 2008. By 2011, we had added three more versions of gyoza: Pork, Vegetable, and Vegetables with Shrimp. Now, almost eight years later, we’re introducing Crispy Green Curry Shrimp Gyoza, a version that is distinct—both inside and out—from all our existing dumpling fare... and, just as good! Inside, these dumplings are...

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Organic Red Palm Oil

December 29, 2014 in What's New

Egyptian pharaohs loaded their triangular tombs with important items to be enjoyed in the afterlife, including fine jewels, gilded ritual objects, and of course, jars filled with their vital organs. Red Palm Oil was counted among the treasures worthy of spiritual transport. Clearly, their belief-system did not allow for the idea that Trader Joe’s would be conveniently located after death. (Admittedly, we haven’t even made it to Canada yet.) But, good for them. Meanwhile, for the non-Egyptian, American, commoner—who is still breathing—Red Palm Oil is...

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