Dig In | What's New

Partially Popped Popcorn

March 02, 2015 in What's New

As far as we can tell, Trader Joe’s is seldom accused of half-baked food innovations. We owe this to our thoughtful product-development team who works extra hard to invent fare that’s fresh and exciting—but that doesn’t stray too creatively-far from what we know our customers crave. With that in mind, it may come as a surprise to introduce a new item that is undeniably and unabashedly half baked...

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Unsweetened Almond Beverages

February 27, 2015 in What's New

Fans of medieval literature are familiar with the sign that appears above the entrance to Hell in Dante Alighieri’s Inferno: “All hope abandon, ye who enter here!” What most Dante fans don’t know is that the inspiration for this sign was the real-life notice posted above the entrance to the lavatory in the author’s Florentine flat. You see, Dante was...

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Milk Chocolate Jumbles

February 25, 2015 in What's New

If a jumble is “an untidy collection or pile of things,” then our Milk Chocolate Jumbles are aptly named. Crispy, creamy, sweet, and salty tastes from three different continents are melded into a tantalizing and toothsome treat. Our Jumbles begin with premium pecans, harvested in the Southwestern United States, and roasted to enhance their inherent nuttiness. (Incidentally, the pecan tree is the only major nut tree indigenous to North America—a truly American nut.) Our patriotic pecans are...

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Organic Pomegranate Seeds

February 23, 2015 in What's New

In today’s world of ultra convenience, virtually no one has the time for fruit with seeds. Recognizing this, horticulturists have developed seedless grapes, seedless watermelon, seedless oranges... Despite the clear sociological preference, we are willing to bet that no one is holding out for the seedless pomegranate. For the pomegranate, seeds are the fruit! Plus, their crunchy, sweet-tart profile is...

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Pretzel Bagels

February 18, 2015 in What's New

Traditionally, pretzels have knots—or at least, a twist. Trader Joe’s Pretzel Bagels do not have knots. Perhaps, that’s the twist. After seeing the popularity of our Soft Pretzel Sticks, we decided it was time to bring the Pretzel Bagel around. Speaking of a round, that’s the shape—a circle with a hole, like your typical bagel. But, unlike the typical bagel, our Pretzel Bagels have a...

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Vegan Tikka Masala

February 16, 2015 in What's New

The combination of meat pieces (“tikka”) in a creamy sauce with savory spices (“masala”) is an Indian-style dish that is popular in restaurants around the world—especially in the U.K. where some say it originated. Trader Joe’s carries a few different versions of Tikka Masala, including Paneer Tikka Masala, and Chicken Tikka Masala. But, while our pieces of chicken or cheese cooked in Indian curry may keep carnivores and vegetarians grinning, the vegan who craves Indian food has had little reason to smile... until now...

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Sprouted Organic California Rice

February 13, 2015 in What's New

Way back in 1989 (yes, 26 years ago), we introduced a rice trilogy that hailed from California. It was unique to us, and sold in our stores for many years. As our customers’ tastes in grains evolved, we had to make room for new things, and sadly, the trilogy’s time came to an end. Cut to 2015 (that’s now), and the trilogy is making a bit of a comeback, albeit in a newly nuanced format. Trader Joe’s Sprouted Organic California Rice is a...

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Cocoa Batons

February 11, 2015 in What's New

Every now and then, we take a good, hard look at the products we offer. Sometimes, we end up saying goodbye to a few items to make room for the new. Other times, we’ll find ways to improve upon what we have. That’s what we’ve done with Trader Joe’s Cocoa Batons—formerly known as Petite Cocoa Batons. When we revisited the previous version, we realized they were...

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Pitted Dark Sweet Cherries

February 06, 2015 in What's New

It may be that the only negative thing about fresh, ripe, summertime fruits is that you can’t get them in the off-season. Sweet cherries are among the best of the summer fruit crop, but once their short season is over, it’s a long wait until the fresh crop is available again. Wouldn’t it be great if you could satisfy your cherry cravings, even in the middle of winter? Trader Joe’s Dark Sweet Cherries, thanks to the phenomenon that is the freezer, are...

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