Dig In | What's New

Orange Flesh Honeydew Melon

July 01, 2015 in What's New

On the outside, the Orange Fleshed Honeydew looks like a typical honeydew melon. It’s round with smooth, pale-green skin. Slice it open and you’ll swear you’re about to enjoy a common cantaloupe, based on the orange flesh. The truth is, this melon is not one or the other—but a hybrid of the two. The curious appearance is enough to draw the attention of melon aficionados. The stupendous flavor is enough to entice just about anyone who seeks sweet, refreshing fruit. Often regarded as...

Read More

Chocolate Covered Dried Fruit

June 29, 2015 in What's New

We’re known for chocolate-covered stuff—perhaps most famously for our chocolate covered almonds. But we’ve also enrobed or dipped espresso beans, caramels, ginger, potato chips, pretzels, popcorn, peanuts, cookies, bananas, raisins, cranberries... Speaking of fruit that’s covered in chocolate, we’re about to be known for our Chocolate Covered Dried Fruit. Right... about... now! We’ve sold a very similar item in our stores before, however, the previous version was not...

Read More

Organic Kettle Style Potato Chips

June 26, 2015 in What's New

Exactly what kind of “kettle” is involved in making “kettle chips”? It turns out, the kind of kettle isn’t what’s important. What’s important is the fact that frying thinly sliced potatoes in any kind of smaller vessel, requires cooking in smaller batches. And chips made in smaller batches have a longer cooking time—due to the drop in oil temperature each time a new batch is added. More time in hot oil yields a chip characterized by serious...

Read More

Quest Protein Bars

June 24, 2015 in What's New

We love it when our customers come to us with product suggestions. If it’s something that doesn’t exist, there’s a good chance we’ll develop it. If it does exist—and it’s an item that meets our standard of value—we just might begin carrying it in our stores. Quest Protein Bars do exist, and they are by far the protein bar we’ve been asked about most often. Looking into it ourselves, we found that these bars not only hit the nutritional mark they’re aiming for, but they also...

Read More

Organic Garden Lasagne

June 22, 2015 in What's New

That traditional southern Italian pasta dish called “Lasagne,” has the same name in any language—an impressive fact, since it’s literally enjoyed around the world. Broad-noodled lasagne’s broad appeal should not be surprising.What’s not to like? Gooey mozzarella cheese, rich marinara sauce, tender pasta... organic grilled vegetables? True to Trader Joe’s tradition, we’ve decided to add some flavorful flair to the classic recipe. Packed with...

Read More

Four-pound Box of Peaches or Nectarines

June 19, 2015 in What's New

Sometimes pre-packaging produce is just a sneaky ploy to get rid of the lesser pieces of fruit. Bags or boxes of ‘mostly good’ fruit are mixed in with one or two ‘bad apples’—those pieces no one would choose if they were offered loose. Trader Joe’s won’t touch this approach. We what do “touch,” are each and every Peach or Nectarine that makes it into one of our Four-pound Boxes. Actually, it’s our San Joaquin Valley supplier (in the business since 1948) who...

Read More

Sweet Potato Tortilla Chips

June 17, 2015 in What's New

We do not rest on our laurels—and certainly not on our chips. We even e-value-ate Trader Joe’s products that are already successful to ensure we’re maintaining the very best quality and price. Sometimes opportunities for improvement are obvious, but this is not always the case. When we first introduced our Sweet Potato Chip Rounds, their formulation was the forefront
 of snack-chip innovation. That was 2011. Recently though, it’s been irking us that...

Read More

5 Cheese Greek Spiral

June 15, 2015 in What's New

You might say Greeks know how to eat. The ancient poet Euripides once said: “When a man’s stomach is full it makes no difference whether he is rich or poor.” While this philosophy was first articulated more than 2,500 years ago, today it’s clear that the Greeks’ long-time passion for eating has inspired some of history’s greatest tastes. Traveling the Balkan Peninsula in recent months, we’ve...

Read More

Jute Shopping Tote (Zulu Flag)

June 12, 2015 in What's New

When one thinks about Trader Joe’s, one usually thinks about all the good stuff that we put into our products. Most people don’t think about what kind of bag all those good products will be put into. We do. Our most recent and careful meditations on grocery receptacles led to the development of Trader Joe’s Jute Shopping Tote (Zulu Flag). Jute is a...

Read More