Dig In | What's New

Freeze Dried Fuji Apple Slices

April 15, 2014 in What's New

Dried food is shelf-stable. (Astronauts, give a shout!) It’s also lighter. (Time to party out loud, you long-distance hikers!) But usually, it’s not as good tasting as the hydrated version. [… crickets…] Not so with Trader Joe’s Freeze-Dried Fuji Apple Slices. Until you try them for yourself, you won’t believe how they maintain the crunch and sweetness for which freshly picked Fuji’s are so well known. Fujis are a Japanese innovation of the late 1930s (named, incidentally, not for Mt. Fuji, but for the town of Fujisaki where they were hybridized). In that Northern Japanese town, some apple-loving researchers...

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Mild Yellow Miso

April 14, 2014 in What's New

Buddhist monks coveted it. Samurai warriors thrived on it. It is Miso. A traditional ingredient in Japanese cuisine for more than a thousand years, this fermented soybean wonder started making waves (mostly in small soup bowls) in America around the 1960s. The last decade, though, has witnessed a major Miso awakening. Incorporated into everything from barbecue sauce to butterscotch, the thick, umami-rich paste conducts flavor and texture with deliberate grace. Along the way, it...

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Sukiyaki

April 10, 2014 in What's New

The 1963 hit “Sukiyaki” is the only Japanese-language song to reach #1 on the Billboard charts. One imagines a bouncy beat with lyrics celebrating the joys of thinly sliced beef with vegetables and noodles in a soy sauce and sake broth. What one actually gets is a dejected singer crooning about walking and whistling while looking up so that his tears will not fall. Apparently, deft marketers chose this absurd title for the international version because it’s catchy, easy to say, and recognized the world over. We also chose Sukiyaki for the name of our latest frozen offering because...

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